robert leblanc - cloud forum presentation


Robert LeBlancIBM Senior Vice President, Middleware Software

The Future of Cloud in the Enterprise

© 2011 IBM Corporation3

THIS TERM GENERATES OVER 54 MILLION

RESULTS ON GOOGLE

THIS TERM GENERATES OVER 54 MILLION

RESULTS ON GOOGLE


What is Cloud Computing?What is Cloud Computing?


THIS PERSON WAS THE FIRST TO USE THE TERM

“CLOUD COMPUTING” IN A PUBLIC FORUM

THIS PERSON WAS THE FIRST TO USE THE TERM

“CLOUD COMPUTING” IN A PUBLIC FORUM


Who is Dr. Ramnath Chellappa?

Who is Dr. Ramnath Chellappa?


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Economics of Computing are ChangingEconomics of Computing are Changing

Cloud computing allows companies to rethink IT and reinvent the way they do business

Rethink IT

Reinvent Business

• Rapidly deliver services

• Integrate services across cloud environments

• Increase efficiency

• Rapidly deliver services

• Integrate services across cloud environments

• Increase efficiency

• Faster time to market for new services

• Focus on differentiated processes

• Meet changing customer expectations, realtime access to technology

• Faster time to market for new services

• Focus on differentiated processes

• Meet changing customer expectations, realtime access to technology


There are three ways to deliver IT capabilities

Software, hardware, & networking

Pre-integrated systems & appliances

Providedas a service

Cloud computing is a new model for delivering and consuming IT capabilities


1960s IBM Cambridge Scientific Center begins development of CP-40, first OS that implemented complete virtualization

IBM delivers more than 1,300 System/370 computers worldwide and announces VM virtualization

IBM has been innovating in the underpinnings of Cloud for over 45 years

Systems Strategies,

Inc

IBM acquires Cast Iron for hybrid cloud integrationIBM standardizes

topologies and patterns to speed application deployment to cloud and virtual environments with IBM WebSphere Cloudburst

IBM delivers MQSeries providing standardized, reliable messaging across heterogeneous (IBM and non-IBM) environments.WebSphere MQ is a key entry point for SOA

Standardized

Automated

Virtualized

Integrated

9


IBM Cloud Capabilities

IBM SmartCloudwww.ibm.com/smartcloud

Deploy ConsumeDesign

Business Process as a Service

Platform as a Service

Infrastructure as a Service


Management

Operations Support System

Cloud Service Models have foundational components …

Optimization Security

Workload Services

Integration

Application Lifecycle

Application Services

Industry SolutionsBusiness Application Services


… with end to end capabilities to design, deploy, and consume clouds and services



Business Application Services Industry Solutions

Platform as a ServiceApplication

ServicesCollaboration Analytics

ApplicationLifecycle Developer & Tester Collaboration Development Automation Life-cycle Traceability

Integration ProcessIntegration

IdentityIntegration

ManagementIntegration

Spillover/FailoverServices

Optimization Heterogeneous

Platform ManagementOptimized Workload

PlacementVirtualized Compute,

Network, StorageWorkload

AccelerationPower

Management

Security SecurityManagement

Identity Management

Intrusion Detection

Tenant Isolation

Data Protection

OSS

Workload Services

Multi-tenantApplications

Workload & Data MobilityContinuously

Available AppsApp Health Mgmt

& Self-Healing

Dynamic WorkloadManagement

Elastic application runtimes

Fine-grained SLA Enforcement

Elastic Application Resources

Process Management

Application & DataIntegration

Workload & Topology Patterns

Service QualityManagement

ServiceOperations Mgmt

ServiceAutomation ManagementService Asset Management

ImageManagement


Key capabilities fundamental to private clouds

Application and Data Integration

Workload and Topology Patterns

Service Automation Management

Image Management

Security


Wait time for self service reduced by 98%

Build dev / test envts: 1 week to 1 hour

Reduce provisioning time by 51%

Deploy services in less than 30 mins

Simplify access and improve management to achieve quicker Service Delivery

Service Subscription Request a service “Sign“ contract

Service Creation Scope of service SLAs

Service Termination Controlled clean-up

Deploy Service Request-driven provisioning Self-service interface

Manage Service Ops Control ops and changes Automate changes

Offer Service Register services, resources Add to service catalog

Developer

Architect

IT Ops

Service Automation Management• Automated provisioning and de-provisioning• Simplified access to computer, storage, and networking resources• Standardization and automation for faster dev, test, pre-production, and production systems

Value Realized• Wait time for self service reduced by 98%• Build dev / test envts: 1 week to 1 hour • Reduce provisioning time by 51%• Deploy services in less than 30 mins

IBM Tivoli Service Automation Manager


Reduce image sprawl and operational costs with Image Management

Image Management• Build and deploy images from master patterns• Federate an image inventory across your environment• Templatize complex app patterns into images • Shift the management to master images vs instances• Enable offline analytics and maintenance operations

Value Realized• Reduce labor costs by 40% - 80% by increasing server image/ admin ratio• Over 50% lower TCO• Improve compliance

Instantiate images onto virtual servers, enabling high speed

topology composition and provisioning

Instantiate images onto virtual servers, enabling high speed

topology composition and provisioning

Versioned image library enabling backup, monitoring, patching, securing and analyzing

Versioned image library enabling backup, monitoring, patching, securing and analyzing

Design and generate semantically rich

images

Design and generate semantically rich

images

IBM Tivoli Provisioning Manager

Build

Deploy

Manage


Workload Deployment Models are evolving

Integrated Middleware Platform & Image Management

Virtualized Applications

Individual Deployment

Middleware

Application

Hardware

Consolidation & Virtualization Standardization & Automation

Operating System

Shared Hardware

MW MW

App App

OS OS

Shared Hardware

Shared Infrastructure

MW

App

OS

MW

App

OS

MW

App

OS

Benefits Increased utilization of infrastructure Location independent deployment

Benefits Standardized middleware Increased utilization of software Improved deployment speed Simplified applications

management

Shared Infrastructure

Integrated Middleware Platform

App App App App

Imag

e

Ma

na

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en

t

Challenges Low hardware

utilization Heavily

customized infrastructure

Challenges Building images Image proliferation Governance of changes Creation of composite applications Connectivity to legacy and off

premises applications


Take advantage of cloud qualities of service when building and deploying applications

Workloads &Patterns

Workloads &Patterns Collect and Dispense

Deployed and ManagedWorkloads

Deployed and ManagedWorkloads

Value Realized• Reduce set up time for WebSphere environments from weeks to minutes• 13x – 15x faster time to market

Web App

Database

Workload and Topology Patterns• Build and deploy apps that scale• Machine independent• Optimized for container managed services

IBM Workload Deployer

ImagesImages

WAS

DB2

Portal

MQ


Maximize the value of investments with hybrid cloud integration

Data and Application Integration• Pre-built templates for most common cloud

integration scenarios• Simple configuration, not coding approach• Deployed as an appliance, virtual appliance,

or integration as a service

Value Realized• Connect over 40 SaaS apps with each other

and with 100’s on-premise applications in days• Gain real time visibility of business information

in the cloud• Save as much as 80% vs. custom code

Value Realized• Connect over 40 SaaS apps with each other

and with 100’s on-premise applications in days• Gain real time visibility of business information

in the cloud• Save as much as 80% vs. custom code

CloudApplications

IBM WebSphere Cast Iron Integration

On-premise


Cloud computing is delivering real value for clients

Dynamically create secure virtual,

infrastructures for local businesses in hours

IBM Service Delivery Manager

IBM Bladecenter

Optimized data center, reduced provisioning time for applications

IBM WebSphere Hypervisor Editions

WebSphere Cloudburst Appliance

Integrated CRM and ERP systems with on-

premise solution

IBM WebSphere Cast Iron Integration

• Reduced provisioning time from 3 weeks to 18 hours

• 13x-15x faster time to market

• Save $3M -$4M in alternative configuration costs

• 50% time savings in processing complex orders

• Projected 370% first year ROI

• Estimated savings of $75M over 5 years

Service Automation ManagementImage Management

Workload and Topology Patterns

Application and Data Integration


Security

• Security is integrated into the fabric of the cloud• Workload driven approach• Applied across people, data, apps, network, and infrastructure

Value Realized• Analyze more than 13B security events daily• Block more than 150M attacks each day• Over 3,000 highly skilled security professionals

Value Realized• Analyze more than 13B security events daily• Block more than 150M attacks each day• Over 3,000 highly skilled security professionals

Cloud security controls across all major IT Domains


An evolution of standards for cloudCloud Standards Customer Council

HTTP, HTML, WSFL, XLANG, REST…

Dawn of theworld wide web

Java, Java EE, XML, XML Schema, SOAP, WSDL, UML, Web2.0, ...

WS*, WS-I, SCA, BPEL, SAML, XACML …

BPMN, SBVR,RIF, …Rise of the

application server

Service orientation

Business agility

Cloud ComputingCloud architecture at The Open Group (TOG)DMTF Open Virtualization Format (OVF)DMTF Cloud Management WG (IAAS APIs)OASIS Cloud Identity Management TC

Over 45 companies signed up prior to today’s launch – the

largest in OMG history!

Join today: http://www.cloudcustomercouncil.org

On April 7, 2011 industry leaders form Cloud Standards Customer Council hosted by the Object Management Group (OMG) to deliver on the promise of open cloud computing!


• 2k successful cloud engagements in 2010

• 50% of Fortune 10 and Fortune 50 working with IBM on private clouds

• 80% of Fortune 500 companies using IBM cloud capabilities

IBM provides a Comprehensive set Cloud offerings today …..

IBM SmartCloudwww.ibm.com/smartcloud

Deploy ConsumeDesign


Platform as a Service


IT Without Boundaries | Speed and Dexterity | New Business ValueIT Without Boundaries | Speed and Dexterity | New Business Value

“IBM has one of the most comprehensive cloud portfolios, with the cloud integrated throughout its many lines of business. Moreover, IBM’s consulting arm has put them in touch with numerous early adopters and special use cases – all of which helps the company stay ahead of competitors.“ – Jeff Vance, Datamation

robert leblanc - cloud forum presentation

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