Robbery guideline consultation launch – stakeholder

engagement & media reception21 October 2014

Stakeholders

• A communication notice for use on intranets was sent to CPS, HMCTS, Judicial Office, ACPO, NOMS as well as via channels for magistrates and police.

• A notice also went to Law Society, Bar Council and MoJ who disseminate to 700+ contacts

Website

• The Council website had 1,289 average daily hits (unique visitors) in September

• There were 3,559 hits on the launch day

• This compares with 2,719 for the launch of the theft consultation and 3,017 for the launch of the sex offenders consultation

Media summary

• So far, 35 news items in total: 33 positive or neutral

• Wide mix of media: national, local, trade etc

• Messages widely replicated:– Psychological effect on victims– Use or threat of knives or guns– Widening of guideline scope– Consultation

Print media coverage

Broadcast coverage

• Interviews:– ITV Good Morning Britain– LBC breakfast and drivetime

• News bulletins– BBC Radio 4 (Today)– BBC Radio 2– 8 BBC regional radio stations, 3 others

Social media

• 49 tweets on day of launch and day after

• Reach of 200k followers