Keyword - mobile truck advertising

Does Mobile Truck Advertising Make Cents?

For the growing number of owners and operators of mobile food trucks, mobile truck advertising through truck wrapping has been a hot topic issue in the past couple of years. It is important to note that mobile food trucks and the street food culture in the US has simply taken flight in the last 5-10 years. In cities like Los Angeles it’s hard to drive more than a few miles in any direction at lunch time and not run into at least a few of the newest crop of food trucks. These trucks provide high quality food at excellent prices and have helped create a new market in a struggling economy. But while food trucks are heralded as the best thing to happen to American cuisine in our generation, they are not always the cash cows they are made out to be on The Great Food Truck Race. They are real businesses that take hard work and dedicated individuals.

There are so many elements involved in running a food truck that normal businesses never have to consider. It takes truly gifted and savvy business people to handle operating a mobile food truck. Not only are you charged with running a kitchen, you have to consider how to make it fully mobile, where you can do business without getting ticketed, where you can bring in the largest number of customers, and of course you have to manage a working vehicle and financial aspects simultaneously.

Should I Be Advertising On My Vehicle?

Any truck owner who has been working for any length of time knows that there are days you come out on top and days where you just hope you have the cash to buy gas for the next day. A good location can mean the difference between breaking even and selling out for the day. What advertising can do is offer owners a way to see regular income even on slow days. When you have an ad for a national product or service on your truck, not only are you advertising for that sponsor when you are selling food, your truck is an advertisement at every moment it is visible to the public, and that can translate into big money for advertisers. That can also translate into regular income for your truck even on slow business days. It can also lend a sense of reputation and legitimacy to your mobile business. It is appealing to customers to see advertising on a truck and can indicate that the truck they are buying food from is a responsible business endeavor engaging in ethical practices and offering a real service. For some smaller vendors having their truck wrapped for mobile advertising can mean the chance to nurse their food service business back to health in hard times.

So should supplementing your food-based revenue with truck side advertising be something to consider or something to avoid?

At this point in the mobile food culture, it would be rash to dismiss the idea of advertising on a truck, trailer or food service vehicle if you are worried about what people might think. Research points to increased levels of trust and a higher likelihood that customers will respond to your products and service when they identify with advertisements or the brands you offer. There are now businesses that work with advertisers and food trucks and

introduce advertising sponsors to viable mobile food truck businesses. Websites like RoadStoves.com have filled a vital niche in the emerging street food culture and provide services like mobile advertising truck wrapping, as well as services tailored to food truck owners and operators. RoadStoves.com in particular offers web development, mobile app development, networking, business advising, and even provides new and used food trucks to meet the physical needs of food truck enterprises.

With an advertising campaign you may be able to not only secure a more reliable source of income, you may be able to engage customers who find your advertising as a sort of reassurance that your truck provides quality food and service. The truth is that as much as 40%-50% of food trucks may already use truck side advertising as a part of their business model and there are very few customers who would object to mobile truck advertising if they understood that it is a means to keep the food they love from your truck available for the long run.

This article brought to you by RoadStoves.com INFO@RoadStoves.com (310)-Truck-Me / (310)-878-2563