Winning Higher Ed Social Media Engagement

“We need more engagement!”

“How can we get more shares?”

“Why aren’t our posts getting likes?”

“How can we make our posts go viral?”

Likes: 7,200Shares: 600+

Comments: 250+ Page Likes: 260K+

Time of day? Single image vs. multiple?

Likes: 745Shares: 45+

Comments: 18 Page Likes:405K+

Impact For Good

Today’s agenda

Methodology

340schools

600Ksocial posts

Instagram Engagement Rates

4.1%Higher Ed

1.0%Brands Overall

Back to School: Class of 2020

Class of 2020

Back-to-school Humor + Tradition

2x Engagement on Twitter and Facebook

1.15x Engagement onInstagram

II

Small changes, big improvements

In a competitive landscape of 8

schools…

2ndlargest following

7th in engagement

We can do better.

Use the image, Luke.

More images & videos with posts

Don’t hide the content

More engagement with students

More humor and authenticity

Content is for them, not us

Take advantage of real world (or internet) events

After 3 months of implementing these changes….

Celebrating Community

Students Doing Big Things

Students Doing Big Things

The Olympics

The Olympics 1.6x Engagement on Facebook

Doesn’t have to be the Olympics!

Be Real. Be Funny.

Why no personality?

It works!

It shows your school’s personality.

Well played, Butler.

Thinking on their feet.

Baby steps….

Keep an eye on what’s #trending…

Start close to home.

Know Your Medium

Small schools, big engagement

#17 overall #35 overall

#39 overall

4,000 1,000

4,250

18,000+ Facebook likes

5,000+ Twitter followers

4,700+ Instagram followers

Top performer- Instagram

Step Back. Prioritize.

Take Advantage of Calendar.

Know Your Platforms.

upandup.agency/engage

Download the Higher Ed Social

Media Engagement Report