rip us off! marketing ideas you can steal and use at your ... · 5/28/2016 1 rip us off! marketing...
TRANSCRIPT
5/28/2016
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Rip Us Off! Marketing Ideas You Can Steal
and Use at Your Library
Tina Thomas Executive Director Strategy and Innovation
Edmonton Public Library
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EPL PICKS
Promoting stuff & people
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“The narrowing of
choice is more
powerful than the
overabundance.” D. Lankes
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EPL Picks – Staff Picks
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Staff Picks – Branch Application
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YOU are Knowledgeable … & Interesting
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YOU Can Do It!
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Approach
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“Have fun! Lists are not
intended to be academic in
tone or nature. Create lists that
are enticing and show your
personality and passion.”
EPL Guidelines for Content Recommendations
Inviting Community Contributors Yukon Jack – Radio Host
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PROMOTING E-CONTENT
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Focus on High Demand Items
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Integrated Campaign - Electronic
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Integrated Campaign - Website
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Integrated Campaign - Branch
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Outdoor Advertising
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We Share. So Can You
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The Results Speak!
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Music +121%
Movies + 81%
Music +101%
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MERCHANDISING
If you share it, they will take it.
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Does this make you think
professoinals work here?
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How About This…?
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Standard Tools
1. Free Standing Displayers
2. In-aisle Displayers
3. Shelf-Ends
4. Shelf Blocks
5. Big Ts, Snap Frames
6. Common Themes
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Common Themes
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Standard Tools
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If You Display it They will Take it
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USING OUR ASSETS
Save money. Use your own
Stuff.
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Library Cards Put our brand in customers’ pockets!
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Sharable Themes
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Standard Tools
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Sharable Themes
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Your Brand Extends Everywhere
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GREAT STUFF
SMART, FUN PEOPLE
CLEVER MARKETING
DEMAND
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Questions? Yes Please! Tina Thomas [email protected]
@yegtinat
@epldotca
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