right digital marketing tactics for expected results

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Post on 30-Jun-2015

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Digital Marketing As the festive season is keeping the digital marketers busy to un-roll new plans and strategies, the future of Digital Marketing seems challenging as well as exciting. After the stupendous success of Facebook and Twitter, now it is the Instagram which is attracting millions of netizens especially the young and lively people.

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  • 1. Right Digital Marketing TacticsFor Expected ResultsBy GaetaSingh

2. Digital Marketing As the festive season is keeping the digital marketers busyto un-roll new plans and strategies, the future of DigitalMarketing seems challenging as well as exciting. After thestupendous success of Facebook and Twitter, now it is theInstagram which is attracting millions of netizens especiallythe young and lively people. Whereas Facebook Lookalikelet them allow to interact with people who are similar toone's custom audience list. Though, there are people whostill prefer paid promotions on Facebook but paidpromotions often reduce the interest of serious prospects.Instead of paid promotion on Google and Facebook,businesses should prefer e-mail promotion. E-mailers andnewsletters induce target audience to explore information, ifthe content is good and interactive then the reader willdefinitely read the whole story. He/she can also forwardthese e-mailers to friends and relatives. In fact e-mailmarketing is the most cost effective way to communicatewith the existing customers and prospects, it is embraced 3. Social Media In addition to e-mailers, videos on YouTube and othersocial media sites is another interesting way tocommunicate with the target audience. Through videosone can easily define a concept and narrate a processand it also add authenticity to one's claims andpromises. These days people love to use smart phonesand tablets and all these modern gadgets gives betterexperience with videos and interactive content. Blogs and articles always entice people who are bitliterary and spend their spare time in reading news,articles, blogs and reports. This segment normallyresearch a lot on the internet before buying a product orservice. They are sensitive and a miscommunicationwith them can create a negative influence too, everybusiness likes such kind of clients as they remain loyalonce they got satisfied. 4. A blogger or article writing should be smart enough tounderstand their need and always avoid eulogising themarketer's services. These articles and blogs should bewell written and unique as they help to improve the rank ofmarketers website too. Moreover, a blog can be posted onmultiple locations and a link can also be created on theFacebook page.To increase the traffic on your website and likes on socialmedia sites, there is nothing more engaging than contestson Facebook and other sites. Contest ignite the curiosity ofvisitors and enhance their temptation to win exciting prizes.Many life-style and jewellery brands are running excitingcontests on social media sites and are gaining popularityas well as business. Therefore, it is advisable to businesspeople to cleverly craft digital marketing strategies in order 5. Thank You