right audience. right place. right device
DESCRIPTION
Overview launch document at the MMA CEO/CMO SummitTRANSCRIPT
Audience We’ll find the best targeted audience based on your campaign.
Whatever the device, whatever they’re doing,and wherever they are,
no impression is wasted.Click, touch, swipe, rich media... we have all the bases covered.
EnvironmentInteractivityNew name
Newer attitudeIn 1996, we began by developing breakthrough solutions to
predict consumer buying behavior for our blue-chip clients. In 2003, we revolutionized the mobile space with innovative mobile web and app advertising solutions. Today, we’re combining the best of both worlds, to bring you unique, real-time, optimized approaches for targeting the customers with the greatest propensity to buy. Now... no impression is wasted. Discover why.
Every Consumer Interaction Matters
360° fully automated learning and modeling optimization process
Campaign TargetingWe improve pre-flight targeting by collecting detailed profile data (brand, campaign, creative, offer), and use our planning software to find the right inventory for your specific campaign.
Campaign LearningNo impression is wasted because
we learn from each transaction. With automatic machine learning,
your campaign optimizes in real-time. This also makes your
audience profile smarter.
Audience MatchingNo batch or post-processing here. We use key
attributes to continuously find the right audience for your specific campaign.
Precision Audience TargetingWe create a precise snapshot of your audience profile by combining multiple attributes from our own behavioral data along with respected third-party data sources. It learns in real-time, grows, and becomes your custom profile.
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