Kane Bossendorfer

STAR IMAGE

Richard Dyers Star Theory is a theory in which he believes that pop stars are ‘constructed’ for businesses financial gain. They are made to represent ‘real people’ experiencing emotions. They are used to help the audience connect to the artist and therefore squeeze as much money as possible out of the audience. They become attached to the artist, and then begin buying record, T-Shirts etc.

RICHARD DYER’S STAR THEORY

There are many diff erent ways to become a pop star. One of the most ‘popular’ ones is to be part of a scandal or in a news story which depicts the artist as something bad or ‘diff erent’. Miley Cyrus was featured in the news often for being very sexual in her performances and also ‘Twerking’. She also dated Liam Hemsworth for a while before leaving him, which became a small headline in L.A. She is also known for wearing very provocative outfi ts, Including a very revealing dress to the amFAR gala. amFAR is an AIDS research group, so the outfi t wasn’t very fi tting. This could be seen as her being a very ‘Rebellious’ star who doesn’t care, once again making her very scandalous.

1. HOW DO YOU BECOME A POP STAR?

PICTURES

Stars are constructed, artificial images, even if they are represented as being “real people”, experiencing real emotions etc. Miley Cyrus began as a singer and performer on the Disney channel. She may have changed her persona to match the modern times, as more teens and younger girls are now beginning to listen to Pop music and less are watching The Disney Channel. She has also spawned the ‘Twerking Craze’ and her outfi ts have also been copied/remade. This is her USP (Unique Selling Point)

2. STARS AS CONSTATUTIONS

Stars are made into the industry with one purpose and one purpose only. To make money. Since Miley spawned a new craze, T-Shirts with pictures such as ‘#TwerkTeam’ and ‘#TwerkIt’ have skyrocketed in sales. Miley has also sold a lot more music and has received over 2,036,539,252 views on her YouTube channel, making even more money. Although most bands/stars are ‘Photocopied’ these days, meaning that they are the same, Miley comes into her own. Audiences have found similarities in Miley’s Fashion and concerts and Lady Gaga. Some even think that Miley was inspired to do the things she does from Gaga. As long as the audience feels as if they are connected tot he artist, then records will sti l l sell and record companies will sti l l make money.

3. INDUSTRY AND AUDIENCE

Miley has a certain ideology which many other pop stars do not have. She wants to be seen as a ‘rebellious’ and ‘diff erent’ character to other people. She frequently post provocative pictures and other statuses to her social media on Instagram, Twitter and Facebook. Miley may not have started a fashion craze, but some fans have copied her style, shortening their hair and wearing red lipstick. Her social media is particularly bad, showcasing her life outside of her record labels grasp.

4. IDEOLOGY AND CULTURE

There are many diff erent things about Miley Cyrus which make her very diff erent and unique. She has ‘Child Star Issues’ in which she suff ers from a variance of diff erent issues. This could depend on her being a big hit and not being able to handle all of the attention so she ‘broke free’ and began doing her own thing. This could lead to her situation now. Provocative, sexual and over the top are all what Miley has been called by the press due to her attitude. The record labels needed to nurture and protect Miley’s persona before she became what she is today. She went from being a cute Disney Channel programme to being a sexual and characteristic singer who has infl uenced a lot of people in (maybe) the wrong way.

5. CHARACTER AND PERSONALITY