richard branson (virgin group) - academic english for ... · richard branson (virgin group)...

4

Click here to load reader

Upload: truongliem

Post on 19-May-2018

225 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Richard Branson (Virgin Group) - Academic English for ... · Richard Branson (Virgin Group) Entrepreneur Richard Branson launched Virgin Records in 1973. ... , Mike Oldfield, recorded

www.academic-englishuk.com___________________________________________________________________________

COPYRIGHTofwww.academic-englishuk.com/reading-skills

RichardBranson(VirginGroup)EntrepreneurRichardBransonlaunchedVirginRecordsin1973.TodayVirginGroupholdsmorethan200companiesinmorethan30countries.EarlyLifeRichardCharlesNicholasBransonwasbornonJuly18,1950,inSurrey,England.Hisfather,EdwardJamesBranson,workedasabarrister.Hismother,EveBranson,wasemployedasaflightattendant.Richard,whostruggledwithdyslexia,hadahardtimewitheducationalinstitutions.Henearlyfailedoutoftheall-boysScaitcliffeSchool,whichheattendeduntiltheageof13.HethentransferredtoStoweSchool,aboardingschoolinStowe,Buckinghamshire,England.Stillstruggling,Bransondroppedoutattheageof16tostartayouth-culturemagazinecalledStudent.Thepublication,runbystudents,forstudents,sold$8,000worthofadvertisinginitsfirstedition,whichwaslaunchedthefollowingyear.Thefirstrunof50,000copieswasdistributedforfree,afterBransoncoveredthecostswithadvertising.By1969,BransonwaslivinginaLondoncommune,surroundedbytheBritishmusicanddrugscene.ItwasduringthistimethatBransonhadtheideatobeginamail-orderrecordcompanycalledVirgintohelpfundhismagazineefforts.Thecompanyperformedmodestly,butmadeBransonenoughthathewasabletoexpandhisbusinessventure,addingarecordshopinOxfordStreet,London.Withthesuccessoftherecordshop,thehighschooldrop-outwasabletobuildarecordingstudioin1972inOxfordshire,England.VirginRecordsHisfirstartistontheVirginRecordslabel,MikeOldfield,recordedhissingle"TubularBells"in1973withthehelpofBranson'steam.Thesongwasaninstantsmash,stayingontheUKchartsfor247weeks.UsingthemomentumofOldfield'ssuccess,Bransonthen,overthenextseveralyears,signedotheraspiringmusicalgroupstolabel,includingtheSexPistols.ArtistssuchastheCultureClub,theRollingStones,andGenesiswouldfollow,helpingtomakeVirginMusiconeofthetopsixrecordcompaniesintheworld.BusinessExpansionBransonexpandedhisentrepreneurialeffortsyetagain,thistimetoincludethetravelcompanytheVoyagerGroupin1980,fouryearslatercametheairlineVirginAtlantic,andoverthatdecadeaseriesofVirginMegastoreswerebuilt.ButBranson'ssuccesswasnotalwayspredictable.By1992,Virginwassuddenlystrugglingtostayfinanciallyafloat.ThecompanywassoldthefollowingyeartoTHORNEMIfor$1billion.Bransonwasdeeplysaddenedbytheloss,reportedlycryingafterthecontractwassigned,butremaineddeterminedtostayinthemusicbusiness.In1994,hefoundedthestationVirginRadio,andseveralyearslaterhestartedasecondrecordcompany,V2.V2nowincludesartistssuchasPowderFingerandTomJones.Branson'sVirginGroupnowholdsmorethan200companiesinmorethan30countries,

Page 2: Richard Branson (Virgin Group) - Academic English for ... · Richard Branson (Virgin Group) Entrepreneur Richard Branson launched Virgin Records in 1973. ... , Mike Oldfield, recorded

www.academic-englishuk.com___________________________________________________________________________

COPYRIGHTofwww.academic-englishuk.com/reading-skills

includingtheUnitedKingdom,theUnitedStates,Australia,Canada,Asia,EuropeandSouthAfrica.Hehasexpandedhisbusinessestoincludeatraincompany,aluxurygamepreserve,amobilephonecompanyandaspace-tourismcompany,VirginGalactic.Bransonisalsoknownforhissportingachievements,notablytherecord-breakingAtlanticcrossinginVirginAtlanticChallengerIIin1986,andthefirstcrossingbyhot-airballoonoftheAtlantic(1987)andPacific(1991).Hewasknightedin1999forhiscontributiontoentrepreneurship,andin2009,helandedatNo.261onForbes'"WorldBillionaires"listwithhis$2.5billioninself-madefortune,whichincludestwoprivateislands.VirginGalacticOverthelast5years,theever-adventurousBransonhasfocusedmuchofhisattentiononhisspacetourismventure.HepartneredwithScaledCompositestoformTheSpaceshipCompany,whichiscurrentlydevelopingasuborbitalspaceplane,and,inApril2013,theprojectmadeanimpressiveleapforwardwiththetestlaunchofSpaceShipTwo.Bransonwasdelightedbythesuccessofhisspaceship'sfirsttest,tellingNBCNewsthat"We'reabsolutelydelightedthatitbrokethesoundbarrieronitsveryfirstflight,andthateverythingwentsosmoothly."Heexpectstobefinishingtestingthecraftbytheendof2013.ByApril2013,morethan500peoplehadboughttheirticketsforVirginGalactic'svoyages.Unfortunately,thesecondspaceflighttestendedindisaster,wheninOctober,2014,thetestspaceshipcrashedkillingoneoftwothepilots.2015seesVirgintobeginmoretestingandrefiningitsspacetourismprogram.Adaptedfrom:http://www.biography.com/people/richard-branson-9224520

Page 3: Richard Branson (Virgin Group) - Academic English for ... · Richard Branson (Virgin Group) Entrepreneur Richard Branson launched Virgin Records in 1973. ... , Mike Oldfield, recorded

www.academic-englishuk.com___________________________________________________________________________

COPYRIGHTofwww.academic-englishuk.com/reading-skills

RichardBransonTimelineReadthetextandchronologicallyordertheeventsinhislife

Timeperiods Date Activity2010–2015spacetourism

1950 born

2015 200companiesin30

countries

Page 4: Richard Branson (Virgin Group) - Academic English for ... · Richard Branson (Virgin Group) Entrepreneur Richard Branson launched Virgin Records in 1973. ... , Mike Oldfield, recorded

www.academic-englishuk.com___________________________________________________________________________

COPYRIGHTofwww.academic-englishuk.com/reading-skills

RichardBransonANSWERSDuration Date Activity 1950 born

1963 Changedschools

1966 Droppedoutofschool

1967 StartedMagazine‘student’

1969–1972–recordshop 1969 Mailorderrecordcompany

1972 Recordingstudio

1973–1976–moreartists 1973 1startist(MikeOakfield)

1980 Travelcompany

1980–1990megastores

1984 airline

1986 Atlanticcrossing(VirginChallengerII)

1987 Atlanticcrossing–Hotairballoon

1991 Pacificcrossing–Hotairballoon

1992 Problemswithfinances

1993 SoldVirgintoThornEMI

1994-V2presentfamous

artists

2010–2015spacetourism

1994 VirginRadio

1999 Knighted

2009 No261ForbesWorldbillionaires

2010 Spacetourismventure

2013 LaunchSpaceshipTwo

2013(end) FinishtestingSpaceship

2013(end) 500ticketssold

2014 crashed

2015 Moretestingandrefiningspaceprogramme

2015 200companiesin30countries