THE MAKING OF

SIR RICHARD CHARLES NICHOLAS BRANSON

Early Life Of “RB” Branson was (born on 18 July 1950) at Stone field Nursing Home in Black health, South London.

The son of Barrister Edward James Branson and Eve Branson.

Branson was educated at Scaitcliffe School.

Branson has DYSLEXIA and had poor academic performance as a student, but discovered his ability to connect with others.

“There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.”

The Incredible Triumph of an Enigmatic Entrepreneur

Richard Branson's talents began to show themselves during his adolescent school years

At 16, dropped out of school to move to London and launch Student Magazine, which did relatively more success

At 19, founded the Virgin mail order record company. Success in selling mail order records, opening of a record shop than launched own record label, Virgin Records

"You've got one go in life, so make the most of it.“

Main Characteristics Finding the right people

Inspiring them

Drawing out the best things

Love learning

Inquisitive mind

Life is a one learning process

Ability to connect with people

Innovative approach to the business

Like challenges and always disengage

difficulties“You shouldn’t blindly accept a leader’s advice. You’ve got to question

leaders on occasion.”

Size does matter: you need to challenge

and compete with big brands to become

big yourself.

Take it easy, mix fun with work.

Remember, all work and no play makes

Jack a dull boy ☺

Haggling is possible in every business ‐

it brings down prices.

Mingle like a common man, go ahead

like a bullet.

Be camera / media friendly‐

Some Simple Strategies

“I don’t think of work as work and play as play. It’s all living”

Non Business LifeBranson is also well known for his personal adventures.

1986 Smashed the world record for the fastest crossing of the Atlantic

In 1987/1991 Branson crossed the Atlantic Ocean in the ”Virgin Atlantic Flyerquot”which was the first and largest hot air balloon to cross the ocean

“There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.”

In March 2004, Branson set a record by crossing the English Channel between Britain and France on an amphibious vessel in record ‐

time in 1 hour, 40 minutes, and 6 seconds.

Non Business Life (contd.,)

In September 2008 Branson and his children made an unsuccessful attempt crossing of the Atlantic ocean. After 2 days a 'monster

wave' destroyed the spinnaker

Art of delegation… I have to be good at helping people run the individual businesses…

Branson says his philosophy of ;look for the best and you'll get the best, helped him build an empire recognized for its young, fun culture…

If a flower is watered, it flourishes. If not, it shrivels up and dies. It’s much more fun looking for the best in people.

Employee should be given the opportunity to do well in a different Virgin Group job. Firing is seldom an option…

Interaction between employees and managers is fundamental. Encourage stuff to write him with any ideas or suggestions. Either way, they get the chance to be heard.

Motivational strategies extend to innovative ideas. The key to encouraging innovation within the Virgin ranks, suggests Branson, is to listen to any and all ideas and to offer feedback.

Leadership qualities