RHIANNA SANDERSrhiannasanders@gmail.com, (262) 510-5230

EDUCATIONUniversity of Wisconsin-Madison December 2014Bachelor of Science in Biology

University of Wisconsin-Milwaukee September 2011-May 2012Major: Biology; Minor: Spanish GPA: 3.8/4.0; Dean’s List

WORK EXPERIENCEMarketing Director January 2016-May 2016Information Technology Professionals Madison, WI

Gained experience in many areas that a marketing resource would touch due to the opportunities presented to the sole marketing role within a small-sized business (31 employees).

Built and maintained internal relationships, external marketing agency relationships, and 26 vendor partnerships.

Collaborated with external marketing agency to conceive and produce a variety of marketing materials for digital and print use and tools supporting Sales team members. I designed and executed long-term marketing strategies and projects while ensuring they were “Brand-on”, compliant with Graphic Standards, and stayed within the overarching marketing strategy.

Facilitated weekly meetings attended by the following external marketing agency positions: Owners, Senior Brand Strategist, Graphic Designers, and Creative Director. I increased individual accountability, facilitated the start of new projects, kept projects on track, and sped up project timelines, which reduced outsourcing costs.

Established keys verticals by analyzing client revenue, client industry, new business opportunities dependent upon geographical prospect density, internal areas of expertise, and extensive market research.

Designed customer-focused questionnaire and conducted client interviews to aid in the creation of the annual marketing strategy and tactics. Client feedback generated a better understanding of the customer’s needs, pain points, preferred method of communication, perception of the company’s personality (brand), and opportunities to modify or create internal processes that would improve the customer’s experience.

Implemented lead generation software, a resource unfamiliar to the sales team, which decreased lead generation costs and the downtime of Sales team members.

Created editorial calendars and managed daily content creation and implementation for social media platforms.

Managed CEO’s personal brand and public speaking engagement presence (i.e., coordinated photo shoots, oversaw development of personal website, maintained boundaries between personal brand and company brand).

Produced weekly/monthly reporting on marketing efforts and ensured all deliverables adhered to deadlines, budget and Brand standards.

Professional Marketing Advisor February 2015-December 2015Mid-West Family Marketing Madison, WI

Performed customer needs analysis, market research, and employed team strategy and brainstorming sessions to develop long-term, fully-integrated marketing strategy addressing client’s business priorities.

Combined the following marketing platforms into successful campaigns: local radio, Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Blogs, Google+, email, events, and digital (Search Engine Optimization, Search Engine Marketing, website development).

Demonstrated strong communications skills, specifically, written, verbal, listening, and negotiation, which were necessary for presentation, multi-level proposal, status report, and administrative purposes.

Conducted client-relevant industry research and facilitated collaboration between digital, social media and broadcast team members to generate fresh ideas and tactics supporting client’s established goals.

CONTINUING EDUCATION

Ongoing intensive marketing and problem-solving training 3-Month Branding and Marketing Training Madison, WI Personal Brand Development Conference Wisconsin Dells, WI Industry Specific Challenges and Solutions Conference Madison, WI Eric Paczun Mobile Search Marketing Conference Madison, WI Jim Doyle and Associates Annual Sales Conference Madison, WI Brandsformation Training Wisconsin Dells, WI Weekly Spec Ad Contest (ongoing) Madison, WI Interest, Time, Money Training Madison, WI Event Planning and Webinar Coordination Training Madison, WI Social Media and Content Creation Training Madison, WI