ARGUMENTATIVE RHETORIC

WHAT YOU SAY, HOW YOU SAY IT, AND WHO YOU’RE TALKING TO –

HOW TO CONVINCE AND PERSUADE

Persuasion

Let’s see how it works So, I looked up the popular "got milk?" ads that I see

in magazines all the time. The one below is one with of my favorite X-Men…

ETHOS Ethos is "credibility...most professionals and leaders

are assumed to be competent and trustworthy until they have acted otherwise." Since Hugh Jackman is a celebrity, then it makes the advertisement

credible. People think, “If this fabulous person drinks milk, then it must be a good thing for me." Right away, people are going to look at the ad and know think that it is something significant or reliable or trustworthy. Plus, everyone knows that Wolverine is sooooo cool.

PATHOS Pathos could be found in different ways. The

emotion in his face is very strong and confident, which kind of sets the mood for the ad. The first line of the text says ”My power to re-generate may be a secret, but my power to re-energize is simple.” we can explain pathos as "the emotion of the message”. Certain BUZZ words that construct a very moving message." Using certain words like Re-energize and Common Mutant Sense gives the ad a strong, SUPER HERO emotional feel.

LOGOS Logos is explained as "The logical message. It

appeals to facts, figures, and experts."

The ad says that “Milk has protein which builds muscle.” This statement gives the ad a sense of professional/expert advice. IT’S SCIENTIFIC.

What goes in a ARUGMENTATIVE

Essay

State your position – Pro or Con

Argument

Counter Claim

Follow the outline/rubric

Add in some ethos, pathos and logos

What do you need for your argument?

https://www.youtube.com/watch?v=sJ7u30OG7yk - https://www.youtube.com/watch?v=sJ7u30OG7yk

Argument MULTI-PARAGRAPH ESSAY! (minimum of 5…)

It’s what you write in it to CONVINCE, P e r s u a d e , and Argue that YOUR side is RIGHT.

Use QUOTES, FACTS, STATISTICS – anything that is EVIDENCE for your side of the argument. This is your LOGOS. Add in some emotional language and opinions and that’s your PATHOS. If you are credible – that’s your ETHOS.

Any Questions?