r:evolution 2014 - david dalziel
DESCRIPTION
David Dalziel spoke about the way shopping and retail experiences are changing at our launch event on the future of retail.TRANSCRIPT
Dalziel & Pow
A bit about usand our work
We’re a London based agency, creating unique brand and retail experiencesthrough our integratedapproach to design.
We know retailWith more than 30 years in design for retail,we know what works and what doesn’t
CreativityWe transform brands through design, from the creationof the big idea, to the smallest detail
We work with youCollaboration ensures the best results, working with you as part of the team
We’re globalWe work around the world looking at trends andinsights to ensure a creative, and diverse approach toeverything we do
Integrated approachWith our expert teams of interior, graphic and digitaldesigners working closely together, we create uniqueand engaging solutions
Design that worksEverything we do is designed to deliver a return on your investment
Art DirectionDigital Design
BrandingGraphic Design
Interior Design
Wayfinding and Signage
Exhibition Design
What we do
Differentiate...the issue
Differentiate...our response
WhereUK – trial of 6 stores
Argos
WhenDecember 2013
The storyA store for a digital future.
What we didFormat DevelopmentInterior DesignInstore Digital ContentInstore Communications
ResultA bold and impressive move for this multichannel retailer. Early trading and customer feedback has been very positive.