escape the middleground

™

POLARIZE YOUR LIFE®

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reVoFaQ’s

who is reVo?In 1985, Revo began as a small sunglasses brand with a big

idea: NASA technology was just as suited for sunglasses as

it was for satellites. The idea proved revolutionary, as Revo

created the most advanced sunglasses on Earth. Today,

Revo continues to build on a rich tradition of innovation with

Revo Polarcast™ Technology. Revo has also partnered with

adventure-based philanthropists Jimmy Chin, Alexandra

Cousteau and Wayne Lynch. The result has been stunning,

as Revo continues its mission of creating the clearest and

most advanced polarized sunglasses in the world.

why is it important to haVe good sunglasses?When a sunglass doesn’t block enough light, you may be

exposed to an excess of UV light, causing you to squint.

When a sunglass blocks too much light, it makes everything

dark, causing the pupils to dilate, which may actually

allow more potentially harmful light to damage your eyes.

Exposure to too much UV light can lead to conditions such

as night blindness and cataracts.

what is reVo polarcast™?Revo Polarcast™ is a combination of Revo’s proprietary

polarization technology and exclusive innovations like

Element Shed™, Taper Corrected Lenses, backside anti-

reflective coating and precision lens positioning. Most

polarized lenses block glare, but only Revo Polarcast™

Technology blocks glare while maintaining optics so clear,

they outperform the competition in industry standard tests.

what is the diFFerence between serilium™ lenses & reVo crystal™ lenses?Whether you choose Serilium or Revo Crystal, you’ll get a

lens that provides unparalleled polarized clarity. However,

each material has its own unique characteristics. Serilium

lenses are made of lightweight and strong polycarbonate,

which make them ideal for any adventure-minded individual.

Revo Crystal is a glass lens that offers exceptional

optical clarity as well as color and contrast enhancement,

making them the perfect choice for anyone looking for

an everyday lens.

do reVo sunglasses haVe 100% uV protection?Every Revo lens offers 100% protection from UVA, UVB and

UVC light.

how does reVo contribute to the enVironment?Revo’s Eco Collection consists of frames made from Revo

Re-Use™, a recycled material used to create frame components

or Revo Eco-Use™, a sustainable bio-based frame material.

We’ve also taken strides in our packaging design, which

is 100% recycled and uses vegetable oil based inks for

printing. Ultimately, it’s these small and simple steps that

represent the fact we’re not only committed to leaving a big

impact on your eyes, but also very little impact on the Earth.

All Photography by: Richard Schultz unless noted otherwise

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thecollection

setting the standardFor polariZedperFormanceTO VIEW ENTIRE COLLECTION VISIT US AT REVO.COM/COLLECTION

MOORINGserilium . 8 ¾-Base . motion-fit

cut baNkserilium . 8 ¾-Base . motion-fit

OveRhaNGserilium . 8 ¾-Base . motion-fit

abyssserilium . 8 ¾-Base . motion-fit

overhang

spOOlserilium . 8 ¾-Base . motion-fit

Red pOINtserilium . 8 ¾-Base . motion-fit

hIGhsIde laRGeserilium . 8 ¾-Base . motion-fit

chasMserilium . 8 ¾-Base . motion-fit

hItchserilium . 8 ¾-Base . motion-fit

NylON = revo re-use = eco-use

highside L

checkpOINtrevo crystal . 9-Base . motion-fit

headwallrevo crystal . 6-Base . motion-fit

waypOINtrevo crystal . 9-Base . motion-fit

belayrevo crystal . 9-Base . motion-fit

hIGhsIdeserilium . 8 ¾-Base . motion-fit

thRIverevo crystal . 9-Base . motion-fit

GRaNd sIxtIesrevo crystal . 6-Base

GRaNd classIcrevo crystal . 6-Base

GRaNd wRaprevo crystal . 9-Base

= revo re-use = eco-useNylON

NylON classIc cOllectION

acetate

efflux tItaNIuMserilium . 8 ¾-Base . motion-fit

uNdeRcut tItaNIuMserilium . 8 ¾-Base . motion-fit

tRaNsOM tItaNIuMserilium . 8 ¾-Base . motion-fit

dIsceRN tItaNIuMserilium . 8 ¾-Base . motion-fit

slOtserilium . 8 ¾-Base . motion-fit

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rocket scienceIn 1985, Revo believed that NASA technology was just as suited for sunglasses as it was for satellites. The result? The most advanced sunglasses on Earth. It was a revolutionary idea, to say the least. Today, Revo Polarcast™ Technology continues to build on this tradition of innovation by using the best materials, design and manufacturing processes possible. And we work continually to discover new ways to make our materials, design and processes even better. It’s this dedication that’s given the world sunglasses that surpass the standard for polarized performance and clarity.

FOR OUR FULL TECH STORY VISIT US AT REVO.COM

reVotechnology

polarcast™

GLARE’s uLtImAtE nEmEsIsPolarized light is more commonly known as glare, the intensely bright light that’s reflected off surfaces like water, snow and asphalt. Most polarized lenses block glare, but only Revo Polarcast™ Technology blocks glare while maintaining optics so clear, they outperform the competition in industry standard tests.

reVo crystal™ lensesPREmIum mAtERIAL fOR PREmIum OPtIcsRevo Crystal is the ultimate lens for everyday wear. Built from proprietary optical glass, this high-grade lens enhances color and contrast while effectively blocking glare. And to ensure the ultimate level of clarity, Revo Crystal lenses feature patented Taper Corrected Optics for unparalleled optical accuracy. On top of that, Revo Crystal lenses block 100% of UVA, UVB and UVC light.

serilium™ lensesthE stREnGth Of sERILIumWhen you take the purest form of polycarbonate and combine it with patented optical technologies and proprietary manufacturing processes that ensure clarity, you end up with Serilium. But Serilium is more than clear, it’s also extremely lightweight yet exceptionally strong. In fact, it’s the only form of polycarbonate capable of withstanding high-velocity impacts from objects like flying gravel, making Serilium the perfect choice for any adventure-minded individual. And like all Revo lenses, Serilium blocks 100% of UVA, UVB and UVC light.

inFusion moldingcLARIty Isn’t AddEd On, It’s InfusEd InThe more layers you put between the world and your eyes, the more difficult it is to see clearly. Instead of gluing multiple layers to create a lens, Revo Serilium lenses are infusion molded into a single layerless lens. The result is a lens so clear and optically accurate, it surpasses industry standards in clarity, position and refraction tests. And since polarization is infusion molded into the lens instead of layered onto the lens, it also guarantees that glare protection can never be worn or scratched off.

element shed™

KEEP yOuR LEnsEs cLEAnER, LOnGERElement Shed is a permanent coating that repels virtually anything that comes in contact with your lens. Whether it’s water, oil, sweat, dirt, dust, ink or even a fingerprint, Element Shed keeps your lenses clean and ready to perform.

reVotechnology

lens coatingstAKInG LEns PERfORmAncE tO thE nEXt LEVELEvery pair of Revo sunglasses begins with a mirror coating. This coating allows us to optimize the usable light that passes through the lens for specific environments and activities. Next, we take clarity a step further with an anti-reflective coating to eliminate any light that bounces off the inside of the lens. Finally, our exclusive Element Shed coating ensures that virtually all moisture, dirt and oil will roll right off the surface of your lens – keeping them cleaner, longer.

motion-Fit™

yOuR sunGLAssEs stAy Put sO yOu dOn’t hAVE tOOur patented Motion-fit™ system is so comfortable, you might not even realize your sunglasses are on your face. Thanks to a patented frame design that precisely positions your sunglasses to three points of contact, you’ll experience a fit that’s free of unwanted pressure points. Revo Motion-fit™ frames also feature straight stems that don’t get in the way of things like helmet straps, while providing a greater range of fit. But comfort goes beyond how sunglasses fit. That’s why Motion-fit™ frames are designed to position the lenses in a way that guarantees the widest and clearest field of vision possible. When combined with our patented Taper Corrected Lens technology, you’ll see clearly from any angle, which reduces eyestrain to keep your eyes and face incredibly comfortable.

lens colorsGRAPhItE is the most neutral lens, which allows for the truest color. Graphite is a great general purpose lens and works well for activities like cycling and climbing. Graphite is best for bright sunlight.

BROnZE provides the most contrast enhancement and also works well in bright sunlight. Bronze is ideal for golf, water sports, and general activities.

cOBALt works well in all conditions and has a neutral profile that blocks out more blue light, making it a great lens for water applications.

LIGHT TRANSMISSIONS SERILIUM - 13% :: REVO CRYSTAL - 9%

LIGHT TRANSMISSIONS SERILIUM - 13% :: REVO CRYSTAL - 11%

LIGHT TRANSMISSIONS SERILIUM - 17% :: REVO CRYSTAL - 11%

reVotechnology

ecocollection

reVo re-use™

tuRnInG tRAsh IntO tREAsuRERevo Re-Use is a frame material made from 100% recycled pre-consumer polymer resins. But this isn’t any kind of plastic – it’s top-grade recycled TR-90 nylon that offers the same quality and performance characteristics of frames made from un-recycled material. We think of it as a simple step in reusing something that would otherwise be disposed of, and that goes a long way.

eco-use™

sustAInABLE PERfORmAncEEco-Use is a nylon frame material made from the seed of the castor bean plant instead of widely used petroleum-based nylons. Not only is this material sustainable and more environmentally friendly, it is also exceptionally light and flexible. It’s the perfect complement to the superior optical performance of our Revo Polarcast™ lenses.

look deeper™

LOOKInG fORwARd thROuGh thE EyEs Of thE PAst.

FROM THE OCEAN TO THE dESERT, WE RETURNEd TO THE PLACES WHERE IT ALL BEGAN FOR REVO

AMBASSAdORS JIMMY CHIN, ALExANdRA COUSTEAU ANd WAYNE LYNCH. WE RETRACEd THE STEPS

THAT BROUGHT THEM TO WHERE THEY ARE TOdAY. ANd IT’S THESE VERY STEPS THAT CONTINUE TO

BRING NEW dIRECTION ANd NEW PURPOSE TO THE LIVES THEY NOW LEAd.

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abyss

alexandra cousteauGLOBAL wAtER AdVOcAtE.

Growing up amongst the ocean, Alexandra experienced the importance of conservation and protection firsthand. Over the years, her passion for the environment inspired the creation of her organization Blue Legacy, a project rooted in the exploration and education of crucial water issues around the world. Today, her family’s legacy lives on in a journey to Belize, where nearly 40 years ago, Alexandra’s grandfather was the first to explore “The Great Blue Hole.” In the midst of the ecologically rich country, Alexandra looks to the future through adventure-based exploration in order to document and expose the importance of our global water system. And more importantly, how we can work together to protect it.

FOLLOW ALExANdRA ON ExPEdITION AT REVO.COM/ALExANdRA

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Jimmy chincLImBER. sKIER. PhOtOGRAPhER. EXPLORER.

Jimmy Chin’s passion for adventure goes far beyond climbing mountains. He’s also a skier, an explorer and throughout it all, he’s capturing every experience as a world-renowned outdoor photographer. And while Jimmy’s skills have taken him to nearly every corner of the world, it’s California’s Joshua Tree State Park that holds particular significance. Spending days on the crag and nights sleeping in his car, it’s this open and diverse landscape where Jimmy uncovered a passion for climbing and exploration. From the Himalayas to Africa, it’s a passion Jimmy continues to approach with humility, even if the days of sleeping in his car are behind him.

FOLLOW JIMMY ON ExPEdITION AT REVO.COM/JIMMY

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wayne lynchsuRfER. shAPER. EXPLORER.

For Wayne Lynch, surfing, shaping and exploration are all part of the same story. That story began as a 10 year old kid who first picked up a surfboard in Victoria, Australia. And despite early success in the junior circuit, he opted for a career focused on soul surfing in place of competition. After all, for Wayne, surfing is about exploration and the connection to nature – not the spotlight. Since breaking free from the competitive world, Wayne has spent time living, teaching and learning with Australia’s Aborigines. Today, Wayne’s passion for surfing continues to evolve in his homeland of southern Australia. As one of surfing’s most iconic shapers, Wayne is renowned for his sleek, handcrafted works of art as well as his natural understanding of the relationship between the board and the ocean.

FOR MORE INFORMATION ON WAYNE VISIT REVO.COM/WAYNE

summit on the summitREVO JOIns summIt On thE summIt: KILImAnJARO As EXcLusIVE EyEwEAR PROVIdER

Grammy-nominated musician, Kenna, masterminded SUMMIT ON THE SUMMIT: Kilimanjaro which was a one-week ascent in January 2010 of Tanzania’s highest peak to raise awareness of the clean water crisis that affects more than one-billion people worldwide.

To ensure participant’s eyes received maximum protection against dangerous UV rays and snow glare, climbers were outfitted with Revo sunglasses that feature industry-best polarized lens technology and advanced, lightweight frame materials for all-day comfort and superior performance.

At Revo, sustainable and eco-friendly practices are a major initiative. This commitment to the environment is exemplified through Revo Re-Use™ technology which is incorporated into select frames within the Revo Polarcast™ collection - including several frames climbers wore. The result is an assortment of unisex sunglasses precision molded from 100% recycled pre-consumer nylon plastics that are designed to have a big impact on the eyes with little impact on the environment.

TO LEARN MORE ABOUT SUMMIT ON THE SUMMIT: KILIMANJARO VISIT WWW.SUMMITONTHESUMMIT.COM

Photo by: Michael Muller

the plastiki expeditionREVO PARtnERs wIth thE PLAstIKI EXPEdItIOn

We are all familiar with a ship in a bottle, but how about a ship made out of bottles? That is exactly what global adventurer and environmentalist, david de Rothschild, has created in the Plastiki - a sixty-foot, one-of-a-kind catamaran made from 12,500 reclaimed plastic bottles and other recycled materials.

Revo is proud to be the exclusive eyewear provider for The Plastiki Expedition taking place Spring 2010. The 11,000 nautical mile journey will see david and his crew sail the Plastiki from San Francisco to Sydney in an effort to draw attention to the large amounts of plastic debris in the world’s oceans, and to showcase re-thinking waste as a resource by demonstrating real world solutions.

FOLLOW THE PLASTIKI’S EPIC JOURNEY AT WWW.THEPLASTIKI.COM

Photo by: Luca Babini