Revlon Product Mix

Product “Anything that can be offered to a market for attention , acquisition, use or consumption that might satisfy a want or a need”.

Product Mix- “ A product mix is the total set of brands

marketed by the company”.

Product Line : A group of related products manufactured

by a company

Product Length – “The number of product in the product

line.”

Product Depth- “The different varieties of a product in a

product length.”

Product Width- “The number of product line that a

company offers.”

Basic concepts

FACEEYES LIPSNAILS SKIN

FRAGRANCE

WOMEN MEN

FACEHAIR

FRAGRANCE

WOMEN

FACE

Skin LightTouch $ Glow

New Complexion

Colorstay

Enriches the complexion, giving an all over radiance to the face.

SKINLIGHTS LOTION DUOTONE BLUSH

silky, long wearing formulaSheer natural shades

TOUCH & GLOW

Smoothens and moisturizes for a soft, dewy finish

Long wearing make-up for a sheer glowing look

LIQUID FOUNDATION

FACE POWDER

NEW COMPLEXION

Light as air formula that evens out your skin tone without clogging pores

Sets make up for longer wear and Oil free, irritant free

LIQUID FOUNDATION FACE POWDER

COLORSTAY

Moisture Balance formula Flawless finish Lightweight, oil-free formula is sweat proof

MOISTURIZER CAKE POWDERFOUNDATION

EYES

Eye ShadowEye LinerMascara

Kohl

i. LIQUID EYELINERii. FABULINERiii. EYE PEN

i. WATER TIGHT MASCARAii. LASH FANTASY

EYE LINER

MASCARA

EYE SHADO

W

i. CRÈME EYE SHADOWii. POWDER EYE SHADOWiii. LIQUID EYE SHADOW

KOHL

i. BLACK ii. BLUE iii. GREEN

LipstickLip

Gloss

LIPS

smooth, silky rich color with lasting richness and vibrancy

Enriched with proteins $ carbohydrates, Offers an added benefit of SPF15

High-shine finish without the stickiness or tackiness of ordinary lipgloss

LIPSTICKi. SUPER LUSTROUS

FRAGRANCE FREEii. PLUMP LIP

COLOR iii. SHINY SHEER

Exclusive Liquid Silk Formula with vitamins and Aloe keeps lips soft and smooth

A deliciously shiny lipgloss that gives lips a high shine without a sticky feel.

i. SUPER LUSTROUS LIPGLOSS ii. GLOSSYLICIOUS LIPGLOSS

LIP GLOSS

NAIL

Nail Paint RemoverFrench

Manicure

More fluid formula allows for greater ease of application and quicker dry time

60 seconds, speed dry polymer base

NAIL PAINT

i. SUPER SMOOTH NAIL ENAMEL ii. TOP SPEED NAIL ENAMEL

NAIL PAINT REMOVERi. EXTRA FAST NAIL ENAMEL

REMOVER

ii. EXTRA GENTLE NAIL ENAMEL REMOVER

Leaves nails healthy, not dry or stripped For weak, sensitive nails. Removes nail enamel gently.

Secret to fresh perfectly groomed nails that gives nails a very natural, neat and elegant look

FRENCH MANICUR

E

SKIN CARE

Touch $ GlowPure skin

care Absolute

whitening range

Hydra boost

TOUCH & GLOW

Touch $ Glow advanced

fairness cream

Touch $ Glow advanced

fairness lotion

PURE SKIN CARE

Purifying foam wash

Purifying cream wash

Gentle exfoliating

scrub

Oil free moisturizer

Pore minimising

toner

i. Whitening Creamii. Whitening Lotioniii. Whitening Essenceiv. Whitening Serum

ABSOLUTE WHITENING

HYDRA BOOST

Moisture rich

cleansing milk

Moisture rich cream

wash

Revitalizing toner

Moisturizing day cream

Intense radiance

moisturizing day lotion

Intense Moisture balance

night cream

FRAGRANCES

CharlieFire $ Ice

Body Sprays

Charlie Urban Energy

Charlie Instinct

CHARLIE RANGE

i. SNOW ii. GLACIER

i. TANGERINEii. ORANGEiii. MAGNOLIA

FIRE $ ICE

1. Fire $ Ice Red

2. Fire $ Ice Cool

BODY SPRAYS

FACE

Face Wash

CologneCream

Face wash

Cream

i. Oil controlii. Whiteningiii. Gentel

i. Pimple correctorii. Mattifying creamiii. Anti-blemishes

cologne

Fire $ ice cologne

charlie cologne

HAIR

ShampooConditio

nerColor

shampoo

conditioner

i. Dandruff controlii. Hydra rescueiii. SOS calm

i. Green teaii. Strong walnut

FRAGRANCE

CharlieFire $ Ice

CHARLIE

i. REBELLIOUS ii. DARING

i. MUSKii. SPICESiii. ENERGY

1. Refreshing Charlie

2. Youthful Charlie

i. OCEANIC PROFOUNDii. COOL BLUEiii. HORIZON FRESHNESS

i. PACEii. RAW FORESTiii. PASSION

1. Fire

2. Ice

FIRE $ ICE

Present condition of Revlon

Competitors

strategies

Increasing the width – company hopes to capitalize on its good reputation and skills in present market.

Increasing the depth – the company hopes to entice the patronage of buyers of widely differing tastes and needs.

Increasing the length – company can widen and strengthen its foot in the market.

Thank You!

REVLON