REVISITING A BRAND

• COMMUNICATION

• SUSTAINABILITY

• CHANGE REFORM

WHAT IS A BRAND

United in the purpose of collective work and

responsibility to educate all children

What is a BRAND?

• Representation of core beliefs; what you stand on, what you live by.

• All children can learn • High expectations for all • Learners are risk takers • Learning is not an option • No Exceptions

Brand Diagram

CommunicationSlogans, mottos,

paraphernaliaVision

Change ReformAwareness, needs assessment, SWOT

Analysis

SustainabilityResults driven

Engage the community

collaboration PD, reflection

Administrators, teachers, students, parents, and other relevant Stakeholders

partners

respectsafety

growth

success

What is a BRAND?A brand says who you are, where you going and how you plan to get there. (VISION)

-In business brand, a marketing strategy...but in a school a brand is our promise to guide and develop students to compete in a multicultural and global world.

Brand...

***** COMPASSIONATE CHILD CENTERED COMMITTED *****

BRAND PROMISE BRAND EXPERIENCE

BRAND PROMISE BRAND EXPERIENCE

BRAND PROMISE BRAND EXPERIENCE

BRAND PROMISE BRAND EXPERIENCE

BRAND PROMISE BRAND EXPERIENCE

VISITE THE FOLLOWING LINKShttp://www1.pgcps.org/aboutpgcps/

http://www.dadeschools.net/tv/

http://www.houstonisd.org/Page/70404

http://www.nais.org/Pages/default.aspx