"retro-programmatic": a look at programmatic marketing yesterday, today and tomorrow

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Ben Plomion @benplomionThanks for joining! Tweet us your thoughts and predictions for 2015 to @benplomion or @chango with hashtag #retroprogrammatic

We are a programmatic advertising company, targeting all levels of the funnel across all media types.

We use intent data and technology to create highly targeted advertising campaigns which produce marketing results.

Use data to target your audience across their journey

VideoMobileFacebook & TwitterDisplay Ads

Your Customers

PURCHASE DATASOCIAL DATA1ST PARTY/CRM DATADEMOGRAPHIC DATASEARCH INTENT DATACONTEXTUAL/BEHAVIORAL DATA

+0RECENCY+7FREQUENCY+11ONLINEPURCHASES+2OFFLINEPURCHASES-7LTV SCORE+1LOYALTYPROGRAM

+20PURCHASE INTENT

+14SOCIAL SIGNALS-5LIFESTYLE+4CITY/DMA-5INCOME-12OCCUPATION

+8AGE/GENDER-9SEARCHCATEGORIES+9SITESEARCH

+20SEARCHKEYWORDS+20REFERRALURL-13WEBSITE-1SITECATEGORY-2SITEACTIONS

+13BROWSINGBEHAVIOR

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

DataMediaReal-timeRight message, right audience, right time

Right message, right audience, right time

Intent GraphSearch engine dataOn-site search dataBrowsing GraphBrowsing historyPages visited on an advertisers siteValued outcomes on siteSocial GraphShared contentBrand affinityPurchase GraphCheck-out dataCRM data

OfflineCustomers

SocialData

Other AdCampaigns

IncomingData

In-SiteSearch

Display AdvertisingSocial MarketingSearch Engine MarketingSearch Engine OptimizationSocial Media MarketingMobile AdvertisingEmail AdvertisingAffiliate MarketingContent and Native Marketing

In $B. Source: eMarketer, October 2014 Programmatic Advertising ForecastBy transaction method

If you could use one word that best describes how you feel about Programmatic Advertising TODAY, what would it be?All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding

She notices her performanceis more sluggish than usual

.so does the app

On her way to work

On the way to work, the search begins

The taxi ad seems to speak to her

Even the billboards seem to know something

Arriving at work

A promoted tweet from New Balance pops up and prompts aconversation

That Twitter conversationleads to an order

The shoes are 3D printed and delivered by an Amazon Prime drone

Thinking ahead to the end of 2015, do you see your companys % of budget allocated to Programmatic Advertising?All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding

In the future, total respondents are split fairly evenly on whether they will outsource Programmatic advertising or bring it in-houseAgain, thinking ahead to the end of 2015, how do you see your use of ProgrammaticAdvertising impacting internal organizations and staffing OVERALL?

All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding

What Programmatic Marketing issues keep you up at night?What Programmatic Marketing issues keep you up at night? These can include ones we havecovered previously in this survey as well as ones we have not discussed.

All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding

Living in a programmatic worldPlease rate your endorsement of each of the following statements:

All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding