Roy Timor RoussoSeptember 9, 2014

Rethinking Mobile: Enterprise Mobility Beyond Unified Communications – the UX view

1. Market View – throwing numbers in the air

2. What CIOs think vs. what users want

3. Going beyond BYOD “I mobile therefore I am”

4. Tapping into new tech

5. KANDY anyone ?

5 things to talk about

Market view …throwing numbers in the air

Who is that mobile enterprise communicator ?

She or he is a ‘desk-less’ or ‘active office worker’

Market View… throwing numbers in the air

Market View …throwing (more) numbers in the air

What CIOs think vs. what users want

Mobile Enterprise Communication… What CIOs think

• Voice, TXT, Video, Conf, Screen Share, FMC• Closed & budgeted

• Secure • Device dependent

• Telco Grade (99.999%)

Mobile enterprise communication … What the users think

• Consumer envy…consumer apps setting the UX standard

• Any device, any Internet access, any social network • Enterprise & Consumer via one interface• No choices to make • Best effort is …OK

Going beyond BYOD: “I mobile therefore I am”

The challenge, need, opportunity

Bringing consumer UX to enterprise communication world with no silos or switch between domains

Back to basics:

In other words …. The user experience

Therefore:

An enterprise user is a consumer at work, one UX, always on, with no decisions to make

My mobile is me, my email is me “I mobile therefore I am”

Snips of communication cross networks & communities

Tapping into new technologies

Tapping into New Technologies • Beyond BYOD: WebRTC, Cloud, PaaS, CaaS,

Wearable, IOT, NFV, paving the way to new experiences

All these technologies drive to enable robust communication & seamless switching across domains

OTT for the mobile enterprise consumer

OTT facilitate… OneMe & Communication Snips

‘OneMe’ cross device, cross network, no decision

Communication snips via cloud

Pick & choose the building blocks you need

Voice

Video Calls

Conference

Text

Break-out

Break-inRich

Messaging

Vid Msg.

Location (GPS)

LocationScreen Sharing

Directory

Presence

Sensors

KANDYanyone?

Kandy wraps the power of GENBAND’s suite of communications assets into an application developer friendly cloud offering that enables anyone the ability to offer RTC in any place on any device instantly.

KANDY is

Genband KANDY – RTC mobile communication snips on the Cloud

4 requirements

• Create agile offerings • Work within existing frameworks• On demand creation• Shared risk & reward pricing

IP-to-IP Calls

Core features for mobile enterprise consumers

AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE CALLS

IP-to-IP Messaging

TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING

PSTN Services OUTGOING PSTN CALLS & SMS, DID ALLOCATION, INCOMING PSTN CALLS & SMS

Cooperation SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING

Additional Services

LOCAL & NETWORK ADDRESS BOOK, VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,

Rest APIs

REST APIs providing access to KANDY’s

communications and management

functions

• Manage User (create, get, delete, details)

• Authentication (tokens for domains and users)

• Calls (audio, video, PSTN)• Messaging (text, media,

SMS)

Web & Mobile SDKs

Higher level calls for simplified Web &

mobile development

• Developer documentation• Class description• List/descriptions of

methods• Parameters/Return Values• Request & Response body

An engine for the developers community Quick Starts & Components

Code samples & Plug-and-play components allowing developers immediate access

• Login & Hello World• Make a voice/video call• Address Book + Presence• Concierge button• Click to call

Sample Applications

Turnkey applications developed on KANDY,

ready to be rebranded for you

• fring for KANDY - OTT App• Mobile Communicator

Serving communication snips to the

dev. community, while keeping

OneMe

Simple, Easy to Understand, Easy to Budget, Options targeted to Different Communities

UX driven pricing philosophy

$XXActive User/

month

Per Subscriber

Per Usage

$XX/month

$XX/month

Per Capacity

Enterprise mobile communication is one with conusmer

It’s all about the User Experience

New techonolgies enbale ‘no decision’, seamless switich between domains

Solution like Genabnd KANDY enbel these apps, services and commuincation sinps, today

Summary

roy@fring.com