rethinking creativity & innovation
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DESCRIPTIONThis is a presentation by the director of 6.2 on rethinking creativity and innovation.
This is a Keynote presentation by Ben Rennie for the LiveWire 2011 ReShaping Governments Conference in Wollongong
By Ben Rennie | Director @ 6.2 | an innovation lab
Re-Thinking Creativity & Innovation & Play
Visit: www.sixpointtwo.netRead: www.unclutteredwhitespaces.com
This is a snap shot on the work we do at 6.2. Its about cutting through noise.This image is also reflective of my mornings.
Before we start... lets go back to the start!
1999 2013 20142001 2003 2005 2007 2009 2011
My first company
Business wasn't easy
Finally,Profit, Wage & 25 Staff
Loss Licence - Total Rebuild
Corporate Life & Work life balance Don't mix... Why?
6.2 on the up
6.2 Finding some balance
In a nice place...
6.2 starts here
This graph looks at my career over the past decade. Lots of highs, lots of lows. None more important than the other.
What is Innovation?
Its about looking at people & seeing things from their viewpoint.Not your own.
Innovation is a business affair.It is the commercialisation ofan idea or a process.
What is Creativity?
Unlike many phenomena in science, there is no single authoritative perspective or definition of creativity. - Wikipedia
Creativity means not copying.- Paul Breen
We Need to Re-Think how we run our companies & organisations.
We still work in organisations where we pay people bonuses based on results.
This dulls and blocks creativity.
Rewards narrow focus and concentrate the mind.
There is a mismatch between what science knows and companies do.
Rewarding people to solve complex problems doesn't solve the problem, it actually does the opposite.
Google Dan H. Pink
1% Idea > 99% Execution.
It is about ACTION. Creating what you can not see.
It is about CONNECTION. Connecting to culture & humanity.
It is about DEVIATION. Forging new paths.
Why didn't I think of that?
I thought of that years ago, we just didn't have the money/ the timing wasn't right!
We hear this all too often.
For innovation to happen, for ideas to come to life, there needs to be a dramatic shift
in our mind set.
It is a whole new discipline.
Attitude | Awareness | Authenticity
Google Neil Pasricha
Just Buy this Book.
9 Lessons about innovation worth sharing.
Innovation starts at the top. Leaders need to create the vision and live the values.
Innovation can happen anywhere.
anyone can do it, but not everyone is good at it.
Innovation is a Team Sport
Operating inside silos is deadly. Collaborate.
Innovation is never easy. But it is always possible.
Step by step. Project by Project.
Innovation relies on trust.
Listen to ideas
Learn from Failure
Define Your Measures of Success
Small ideas need room and time to grow.
Just because it works for Google does not mean it will work for you. Create an innovation
culture that fits.
Don't let your environment define your strategy... Create a strategy that defines your environment!
More on that last point...
The Customer is not always right, but they do sit at the heart of all innovation.
Finally: Speed is Mission Critical
Fail EarlyFail Fast
In the next 30 days, you can change the world by doing just 3 things.
Create SomethingInnovate your life. Simply view the world from someone else's viewpoint.
Share your ideas liberally
Simply view the world from someone else's viewpoint.
6.2 | an innovation labPresentation by Ben Rennie
Ben on Twitter: benrennie6.2 online: www.sixpointtwo.netContact Ben: firstname.lastname@example.org
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