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Mobile marketing

“If your information is not available on a small screen, it doesn’t exist for all the people that rely on their mobile phones for access.”

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Mobile context: The reality

• Advertisers communicate their URL through TV• 86% of people use mobile internet while watching television

• Many advertisers do not have a mobile site

• 30% of searches for restaurants comes from mobile• Most restaurant websites are horribly useless through mobile

• 77% of mobile searches are from home or work

• 79% of smartphone users uses their mobile in a shop for product research

Source: Marketresponse

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Mobile and retail

“People are using the smartphone in the store as a complement to what they’re doing. When you start to view the smartphone as a complement to the purchase cycle, and as retailers understand that, that number will only increase.” Bill Dinan (Telmetrics)

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Retail trends 2015

Are physical stores history and we buy only via our smartphone soon? Hereby the five key trends in a row, from the point of view of the customer and retailer in 2015.

Online and offline blendTwo things that from the point of view of the customer appeared, until recently, two different worlds grows closer: physical shops and webshops blend more and more to interactive shop models, called ' interactive stores '.

Retail focuses on integrated systems As the customer via all sales channels should be able to be operated, means that for the retail sector that separately existing technologies (online and offline) to integrated systems need to be bundled.

Smaller shops and larger online offer Several studies, including the EHI-Institute from Germany, show that there is a trend of stores with a smaller shop surface, but greater customer proximity. In parallel, the number of interactive stores, as well as the online offer.

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Retail trends 2015

Personalized shopping experience Retailers know their customers must be able to offer the desired buying experience. Customers expect tailored information and so should the presentation in the shop to sex, age and, where appropriate, be adapted even to the online buying habits.

Social camera in attendance The so-called ' social ' cameras will find more in the future entrance in the retail sector. So their customers can shop directly via social media experience to share it with others.

Source: Axis

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Mobile marketing for retailers

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First idea – mobile advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices.

Small Shops Big Fun can locally advertise in the two or three cities to announce the shopping day.

First we start an awareness campaign with a click to calendar component and the last two days we suggest to do a location based campaign.

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Second idea – mobile couponing via SCOUPY

What is SCOUPY?With SCOUPY follow your favorite App With brands, shops and restaurants. Then informs you about all the new SCOUPY online and offline discounts, directory listings, coupons, money-back actions and fun news of your favourites via notifications or email. With the Scoupy-App you see immediately what actions and offers there near you can be found. With SCOUPY find and follow your advantage every day!

The idea is to develop a specific environment for our program and the retailers in the SCOUPY app. Of course this will be promoted via the SCOUPY app and which SCOUPY users can use during the shopping day at shops who are participating the Small Shops Big Fun program.

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Second idea – Permision and Location Based Marketing via SCOUPY

General informationWith SCOUPY you can reach 750 000 potential consumersThere is a special retail concept how local retailers can only reach consumers in their region.

Retailers have their own company page on the SCOUPY platform with: information on hours of operation, company photos and video! Their actions, addresses, reviews, link to the retailers website, professional editing and DTP support and route planner.

But also push notifications to the fans of specific retailers.

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Third idea – A Spaarspot campaign

• Spaarspot primarily care for extra store visit.• High conversion • Spaarspot spot is an independent savings program, no

loyalty program • Platform is campaign driven and also possible for

brands and small stores (chains) • Customer behavior, profile data make it possible to

achieve the relevant target group• Spaarspot complementary to existing loyalty/loyalty

cards

Idea is to develop a campaign with the Spaarspot team for the Small Shops Big Fun program.

Spaarspot is a free mobile savings program that allows you with your smartphone can save points while shopping, watching TV and on the go.

Points are redeemable for gift cards and other savings goals.

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Campaign at Spaarspot

Campaign conceptSome fifty locations in two different cities (eg. Nijmegen & Arnhem) can be equipped with an audio verification-beacon. Spaarspot spot gives us these beacons on loan and are by their dual function (combined technology and low energy Bluetooth audio authentication) the only of their kind. All of these locations can be provided in our databases on GPS coordinates based virtual fences (so-called Geofence). We do this on distance and of course no one is experiencing some discomfort. Spaarspot can detect savers that are nearby a retailer and reward them by giving points.

Additional idea – develop a mobile loyalty program

Mobile loyalty – to increase store traffic

Mobile loyalty – to increase store traffic