retailer magazine issue 11
TRANSCRIPT
The Net Promoter Score20 Sales Hunting TipsNegotiation SkillsAdopt Creative ThinkingMotivation& InspirationKeep Smiling
1st April 2012
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Retail Around The World
Net Promoter is a customer loyalty metric,
It was introduced by Reichheld in his 2003 Harvard
Business Review article
"One Number You Need to Grow“
The most important proposed benefits of this method
derive from simplifying and communicating the objective
of creating more "Promoters" and fewer "Detractors“
The Net Promoter Score is obtained by asking customers a
single question on a 0 to 10 rating scale, where 10 is
"extremely likely" and 0 is "not at all likely”
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How likely is it that you would recommend
our company to a friend or colleague?
Based on their responses, customers are categorized into
one of three groups:
A/Promoters (9–10 rating)
B/Passives (7–8 rating)
C/Detractors (0–6 rating)The percentage of Detractors is then subtracted from the
percentage of Promoters to obtain a Net Promoter score
NPS can be as low as -100 (everybody is a detractor)
As high as +100 (everybody is a promoter)
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Sales and Marketplace
20 Sales Hunting Tips
1-Umberella Questions
You can use Umbrella Questions on every sales call because they work in any selling situation, Umbrella Questions are
designed to provide you with valuable information by getting the customer to elaborate on important areas
Examples
Are there some other examples you could share with me?
& Can you tell me more about that?
Umbrella Questions are a useful tool to get the customer
talking more about what they're looking for.
On your next sales call, challenge yourself to ask at least 5 of them
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2-Customer’s Goals
Do you know what goals your customers have?
Just think how much more
effective you could be if you knew the goals and aspirations
of your customer, find out what their personal and business goals are for the year by asking direct questions and
listening to their answers.
IN Addition . . .Let them know that you have set goals for yourself.
Explain your belief that it is essential for you to help
your customers achieve their GOALS
in order for
you to achieve your own7
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Customer Excellence
Individuals working in the business environment often use persuasion and negotiating skills to advance their
company's operations and achieve business objectives.
Persuasion and negotiation are often seen as soft skills,
which typically represent the intangible abilities individuals bring to companies, while some individuals may have
natural soft skills, others may need to work
on developing them.
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Principles for Negotiation1. The most important person to know in a negotiation is yourself
2. Everyone has power in a negotiation
3. Success in negotiation is directly related to the preparation
4. The ability to select another alternative to a negotiated agreement puts you in a very strong position
5. Don't get personal
6. Control your emotions
7. Don't talk out of company
8. Your first offer should never be your final offer
9. Don't negotiate with yourself
10. Don't be afraid to take a risk
11. Take your time
12. The agreement is the end
And don’t forget that
1. The greatest failure in negotiation is failing to negotiate.
2. Even when two sides are far apart on major issues, there are always things they can agree upon.
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Creativity
Creative thinking is the ability to let your mind create thoughts that are often different
and unusual, creative thinking evolves around
the idea of thinking beyond the scope of the
Norm, It is all about being able to think
outside the box and be original in
your thought process
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Creative thinking is something you can train your mind to do, Some people are actually born
with creative thinking abilities, while others have to really work to let themselves be a creative thinker.
However, it is possible for anyone to become a great creative thinker
Whether they were naturally born or they have to work at it, you hold the key to adopting
creative thinking in your life and by doing
SO . . .
You could change your life, your thoughts and your world, forever. 13
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About us
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Media
Best Motivational Way Ever
Motivation& Inspiration
http://www.youtube.com/watch?v=rmurxfN-o9k
Mohamed Fayed
Zamalek Store Manager17
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Retailer Feedback
Let each day begin and end with a smile1-Before you speak to a customer remember to smile
2-To keep smiling you can see yourself talking in the mirror.
3-Give all customers the respect and courtesy you would like to receive.
4-Keep your cool with tough customers .
5-Listen patiently; apologize for their inconvenience
6-Take a deep breath if needed.
7-Leave personal issues at home.
8-Get plenty of sleep each night to keep stress in check.
9-Use mistakes and challenges as opportunities to learn.
10-Keep within sight a picture of something that makes you smiles.
19APPRECIATED