RYAN HOGARTH

SOCIAL BUSINESSIMPERATIVE

@ryanhogarth

If the rate of change on the outside exceeds the rate of change on the inside, the end is near

Jack Welch

A world where everything is always on,

always available, always different & always changing

The world is changing very fast. Big will not beat small anymore.

Now the fast are beating the slow

We’ve got to find new ways & new business models to find revenue…

Be afraid of your customers, because

those are the folks who have the money

Your competitors are never going to send you

any money

50 billion connected devicesBy 2020

Being connected is becoming as important as electricity

e-Commerce $1 Trillion in 2012

1 billion on Facebook

Hyper-connected Hyper Social

Life hackers, wellness-and-wealth tinkerers, lifestyle design enthusiasts by nature

The Transformational Consumer

The quest for change (transformation) has been internalised

Your customers have evolvedHave you?

In 2020 today’s youth will be the bulk of the consumer and work force. They will know no other way of communicating

MobileInternetSocialTechnology

Social Business

CustomersMarketingHRPR & ReputationNew MarketsEmployees

Social Business

CustomerEmployee

Empowered

riction

Give up ControlBuild Trust

Solve ProblemsRemove Friction

Finding Friction

What is disrupting your industry?What is being tolerated?

What is wasting time?

Is there an easier way?

What problem are we solving?

How do we build TRUST?

Embrace Technology

Strong people & technology focus

Always on;

Always available;

Always different

& Always changing

Social Business

requirements

AdaptAnnounce Change

Intended Result(Time)

Anger

Frustration

Surprise

Fear

Belief

DenialAcceptance

Trial

Accept /Decline

Commitment

Progress

Delivery

Disappointment

RYAN HOGARTH

@ryanhogarth