every dollar spent in-store sales

Source : UPS Pulse of the Shopper

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Look Up Product Reviews

Read Product Details

Compare Prices

Search for Product Alternatives

self-directed

shopping journey

Source : Customer Experience Index 2016, Forrester

okay :

okay

good

excellent

Customer experience

only sustainable

differentiator for brands

implementing

personalization 5

right

gamification

the overall business strategy

packaged goods compa-

nies decline

in brand loyalty

for

brands to show loyalty to

their customers

for customers

to show loyalty to the

brand.

Source : Kitewheel, 2014 10

doesn’t make

customers feel appreciated or valued

inspiring bargain

hunting.

Recommendations frompast purchases ѵƏѷ

Build Your Own capability ƔѶѷ

Personal Profile Ɣƕѷ

Mix and Match Ɣѵѷ

Source : Radius Global Market Research, 2016 13

satisfied with personalization 8X more satisfied

22%

millennials continue

participating

because of

gamification elements.

retailers plans to implement

Gamified loyalty programs are

going to become commonplace

78% agree Big Data

will change the way they do business

83%10%

60%60%

1 in 3

Build promotions to gather data

you are missing

loyalty program

Find opportunities to personalize,

customize, or gamify your program and

connect emotionally with consumers.

collecting data you can

actually use run promotions to fill

in data gaps

Launchfire

e-commerce and brick &

mortar as a holistic experience,

utilize person-

alization and gamification

more enjoyable and con-

venient to shop.

1. Deloitte, Navigating the New Digital Divide 2016 2. Deloitte, Navigating the New Digital Divide 2016 3. Deloitte, Navigating the New Digital Divide

2016 4. Experience vs Expectations: The Good, The Bad, The Opportunity, Forrester for Accenture 2016 5. 2016 Trends in Personalization, Evergage

6. 2016 Trends in Personalization, Evergage 7. Radius Global Market Research, 2016 8. 2016 Consumer Products Outlook, Deloitte 9. 2016 Bond Loy-

alty Report, Bond Brand Loyalty 10. The State of the Customer Journey, Kitewheel 2014 11. 2016 Bond Loyalty Report, Bond Brand Loyalty 12. 2016

Bond Loyalty Report, Bond Brand Loyalty Bond Loyalty Report, Bond Brand Loyalty 13. Radius Global Market Research, 2016 via Marketing Charts 14. Customer Loyalty in 2015 and Beyond,

Colloquy 15. Loyalty Programs: Rewarding the Customer Experience, Boston Retail Partners 2015 16. Loyalty Programs: Rewarding the Customer

Experience, Boston Retail Partners 2015 17. 2016 Data and Analytics Research, IDG Enterprise 18. Marketing Disruption II, Association of National

Advertisers 2015 19. The State of the Customer Journey, Kitewheel 2014 20. The State of the Customer Journey, Kitewheel 2014

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