Retail Clothing &Healthy LivingConnecting Major Clothing Retailers and Health and Wellness Providers

- Michael DeHart

Distain for Buying Clothes Negative Self Image

Overweight Out of shape Not healthy

Poor Health Illness Disability Addiction

Need to be Healthy Diet

Tracking food intake Weight Watchers?

Exercise Track daily activity Join a gym Get encouragement

What If? The clothing retailer supported me?

Incentivize clothing purchase? Discounted fitness apparel Discounted fitness shoes

Offer exchange if/when the clothes get too big!

The retailer encouraged healthy lifestyle? Join with Weight Watchers – to promote “The

Best You” Offer discounts to gyms

Customer Reaction This Company Cares About Me Return to Check Offers Login to Website to Track Health Trade Big Clothes for Smaller Size

While here, get a new pair of jeans Check other items in the clothing and

home department

Retailer Benefits Increased Customer Traffic Increased Recognition More Customer Data

Track purchases with loyalty card Gather data from health and wellness site

Greater Community Approval Increased Goodwill

Donate returned items to charities Sponsor health and wellness events