Resume - Heather McCormackAddress: 21 Widmer St, Apt. 2102, Toronto, Ontario M5V 0B8 Cell: +647 675-0768Email: heather.mccormack89@gmail.com http://www.linkedin.com/in/heathermccormack1

Professional Profile

An enthusiastic and dedicated marketing professional with over 4 years’ experience working in an international company as a brand manager and key account manager.

Extremely organized with the ability to work both independently of own initiative and as part of a successful team. Demonstrates the motivation and multi-tasking abilities required to meet demanding deadlines while maintaining the highest of standards.

Has a keen interest in social media and digital influencing which has developed through working as the leading fashion writer for one of Irelands most popular fashion and lifestyle websites.

Combines a professional and confidant approach with excellent interpersonal skills, and can communicate effectively at all levels. Currently looking for a new and challenging position in marketing where I can develop my digital marketing and social media management skills.

Professional Experience

Marketing Manager Suretank Group – Dunleer, Ireland Jan 2014 – Aug 2016Suretank Group is a world-leading manufacturer of CCUs (Cargo Carrying Units) for the Offshore Oil and Gas Industry. (www.suretank.com)

Responsibilities Creation and implementation of a clear and structured marketing strategy Social Media Management of the groups various social platforms (LinkedIn, Facebook and Twitter) Curating Digital Content Organic Marketing through PR and blogging Inorganic Marketing through advertising Event Planning for internal and external events Integration of newly acquired companies into the group branding and marketing activities Brand Management across the various subsidiaries Creation and dispersal of email newsletters followed by reporting on campaign success rate Google Analytic reporting Regular communication with sales team globally and respond to their needs and recommendations

Achievements The organisation now has a strong brand image, which has allowed the sales team to achieve

success in targeting new markets. The scheduling of regular conference calls to facilitate the transfer of knowledge and communicate

the group-wide marketing strategy saw revenue for newly acquired companies exceed projected targets.

Implemented an organic marketing strategy, which saw the organisation see a 20% reduction in marketing costs in the first quarter.

By content marketing through social media, blogging and regular press releases I achieved on average a 6% increase in website traffic month on month.

Successfully planed and executed the 20 year anniversary, customer appreciation event which saw 50 of our top customers attend at 2 day event in Dublin, Ireland.

Presented a breakfast morning for the entire workforce of 200+. Where I communicated the groups Marketing strategies and the invaluable role the various departments play in achieving marketing targets

Sales Manager – Spare Parts Division

Resume - Heather McCormack

Suretank Group – Dunleer, Ireland Jan 2015 – Aug 2016

Responsibilities Creation and implementation of a formal strategy and structure for the Spare Parts division. The promotion of Spare Parts through regular blog posts, highlighting the organisations expertise

in the field. Lead generation Key account management of some of the organisations most valuable customers Order processing and production planning

Achievements Following the implementation of the formal Spare Parts structure the organisation saw a 20%

increase in revenue in the first 6 months. Targeted marketing of Spare Parts achieved an increase in traffic to the company website and saw

the number of enquiries for spare parts double within the first 6 months. Achieved an improved customer experience by designing on online catalogue which allows

customers to purchase spare parts through the company website.

Market AnalystSuretank Group – Dunleer, Ireland July 2013 – Dec 2013

Responsibilities Market research and analysis Reporting Presenting Personal Assistant to owner and CEO

Achievements Created and submitted a marketing piece to the EY Entrepreneur of the Year competition which

helped secure the EY Entrepreneur of the year title 2013 for founder of the organisation Research findings directed the decision to internationalise to south America which has proved to

be the organisations most profitable region

Intern Project ManagerClondalkin Group – Amsterdam, The Netherlands Jan 2011 – Sep 2011Clondalkin Group is an international producer of high value added packaging products and services, located in five countries throughout Europe and North America with annual sales of €400 million. (www.clondalkingroup.com)

Responsibilities Market research and analysis Event Planning

Achievements The highlighted trends and opportunities expressed in my reports were used to advise top-level

management on group wide decisions Developed and implemented a group wide travel policy which resulted in a 21% reduction in

company travel expenses and large savings for the organisation. Organised key corporate event attended by over 50 top-level managers. Event was commended

for its punctual delivery on the set agenda

Education & Professional Development

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Resume - Heather McCormack

Diploma in Digital Marketing & Social Media with Online PR, Google AdWords, SEO and E-CommerceFitzwilliam Institute Group – Dublin, Ireland Mar 2016 – Jun 2016

Modules included: Digital Marketing Strategy & Planning, Social Media, Google Analytics, Google AdWords and AdSense and Content Management. GPA: 4.00/4.00.

Main project: Live project brief, which involved the creation of a digital marketing strategy for a new joint venture. The final report outlined the online tools available to maximise business growth and increase opportunities. The project required the utilisation of a wide range of digital marketing techniques.

MSc International Management and Global BusinessUniversity of Limerick – Limerick, Ireland Sep 2012 – Sep 2013

Modules included: International Marketing, Global Business Strategy, International and Cross Cultural Management and Project Management. GPA: 3.53/4.00.

Main project: Final year thesis entitled “The Challenges Faced by International Managers Engaging in Technology-Mediated Knowledge Transfer: An Exploratory Study”. My research investigated what it is that managers find most difficult with using technology-mediated knowledge transfer and proposed a set of five recommendations to combat the challenges faced.

Secondary Project: Strategic Consulting Project for an NGO based in Cape Town, South Africa. The project showcased an in-depth understanding of the skills needed to achieve successful management of a global enterprise and outlined the digital marketing tools available to increase the profile of the NGO and increase funding.

Bachelor of Business StudiesUniversity of Limerick – Limerick, Ireland Sep 2008 – Jun 2012

Modules included: Marketing, Communications, Business Information Management, and Organisational Behaviour. GPA: 3.33/4.00

Main project: Theory was brought to life through work on practical business projects and an eight month international work placement as an intern project manager based in Amsterdam, The Netherlands.

Software skills

Microsoft office (Word, Excel, PPT) Google Analytics SAP Salesforce.com Google AdWords and AdSense Wordpress

Excellent references available upon request

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