Eric J. Evans

Sales & Marketing LeaderFood & Hospitality Industry

Career Objective:Seeking a sales leadership role with a progressive food manufacturer that would enable

me to utilize my industry experience, business acumen and leadership skills to drive profitable business growth, shareholder value and strong customer relationships.

Skills / Competencies:

Strategic Sales & Marketing Planning / Execution Organizational LeadershipCustomer Relationship Management Project ManagementProfit & Loss Optimization Data Analytics and ReportingLarge Account Management Written & Oral CommunicationHuman Resource Development Strategic Pricing Plans

Professional Experience

Integrity Brands (2013 to present) A Sole Proprietorship founded for the purpose of entering into Market Development Agreements

with select food manufacturers. Established business retainer and/or commission based agreements with 25 manufacturers Developed Affiliate Resource relationships with 10 service-related business partners Drove market expansion and sales revenues for several small regional suppliers Secured several Market Tests and LTO Features with regional QSR chain for 3 suppliers Delivered Supplier agreement and Brand exposure with 32 Minor League Baseball stadiums

Kraft Foods (1994 – 2013)

2008-2013 Kraft Food Ingredients, Memphis, TNDirector of Sales Planning / Ingredient Distributor Development / Corporate Accounts

Actively involved in the manufacture, marketing and sale of food ingredients to CPG and Food Service manufacturers in North America and Internationally.

Lead the growth and development of Ingredient Distribution Network ($25MM) and Brokers across the U.S.

$100K in O.I. improvement with ingredients distribution through negotiation of favorable T&C of new distribution and Broker agreements

Four consecutive years of exceed Plan in all three critical measures of volume, revenue and operating income.

40% increase in Revenue with fifth largest customer by directing focus on critical success factors, improved cross-functional team communication, and streamlined commercialization timeline.

Recognized with Sysco Product Innovation Award at national convention for Savory Flavors innovation in poultry by working with strategic supplier to deliver targeted solution

Eric J. Evans – Professional Experience continued -

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2004-2008 Kraft Foodservices Corporate Offices, Chicago, ILCorporate Sales Planning / National Account Manager

Strategic leadership in distributor and operator trade programs, customer loyalty programs, CRM strategies, and Broker programs.

Lead national initiative to remove obstacles to Sales Efficiency with numerous successful barriers removed and systems improved.

Delivered $3MM improvement in O.I. in under-performing Product Category by extensive analysis and restructure of trade spending, legacy agreements and market strategy

Recognized with Kraft Summit Award for leadership and contributions to Product & Packaging Innovation initiative that delivered improved margins, solid waste reductions and supply chain productivity.

2002-2004 Kraft Foodservice, Columbia, MDNational Distributor Development Director – U.S. Foodservice and DOT Foods

Leadership and CRM with U.S. Foodservice HQ ($280MM) along with their 70+ branches Delivered volume growth of 6% in first fiscal year with creative DSR promotions / incentives that drove

focus on key Kraft categories, increased market share and improved customer relationships Recognized at US Foods national convention as the Gold Standard of Vendor relations for creativity,

quality and effectiveness in Branch marketing support

1994-2002 Kraft Foodservice, Memphis, TNRegion Sales Manager / Distributor Business Associate / Sales Executive

Lead team of eight direct Sales Managers across multi-state district generated $35MM in revenue. Top performing District in 3 consecutive years (2000-2002) for Sales growth Recognized and selected for Distribution Champion to lead and direct the execution strategy for open

distribution of Kraft brands in 2000.

1974 – 1994 Foodservice OperationsSpent 20 years working in Management roles in foodservice & hospitality operations. Breadth of experiences includes hotel F&B, catering, family dining, QSR, fine dining, and bar industry. (Louisiana, Florida, Mississippi, California)

Food Industry Association experiences and active participation: International Foodservice Distributors Association (IFDA), National Automated Merchandiser’s Association (NAMA), National Association of College Auxiliary Services (NACAS), National Restaurant Association (NRA), Louisiana Restaurant Association (LRA), International Food Technologist (IFT), Research Chef’s Association (RCA) and National Association of College & University Food Service (NACUFS).

Food Industry Experiences: Foodservice operator, Multi-Unit QSR, Equipment & Supply sales, Vending Operators, Office Coffee service, Non-Commercial FS Contract Management companies, GPO’s, Broadline Foodservice distributors, Re-distributors, Broker management, Ingredient Distribution, FS Manufacturers, CPG Manufacturers, National and Regional Foodservice chains, F&B equipment manufacturers, Vending distributors, Military channel, K-12 segment, Prison FS channel, C-Store FS channel.

Software / Technology Experiences: Microsoft Office Suite, SAP business platforms, SalesLogix Sales Automation, CRM systems, Business Objects, ContractPro contract reconciliation systems.

Education / Specialized Training:Honors Graduate of Brother Martin High School New Orleans, LA. Customer Oriented Selling Skills – Coaching Certified / Distributor Development SpecialistMiller Heiman LAMP® Trained

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