Allison Toepperwein512-663-0056 allisontoepperwein@yahoo.com

www.allisontoepperwein.comh ttps://www.linkedin.com/in/allisontoepperwein

COMMUNICATION AND MARKETING MANAGER

Inventive, marketing-savvy professional with a passion for news media and experience driving market expansion. Exceptional executive-level relationship manager with unsurpassed collaborative abilities and expertise in nurturing high-profile client relationships in a demanding make or break environment. Special talent for enhancing marketability through electronic and print marketing tools as well as clear, effective messaging. Stellar organizational and planning skills, who has earned a solid reputation for being enthusiastic, efficient, and hands-on.

AREAS OF EXPERTISE

B2B/B2C Marketing Social Media Print Media Script Writing and SEO Marketing Development

and Strategies

Public and Media Relations National and Local

Broadcasting Presentation and Event

Platforms Communication and

Collaboration

Leadership and Mentoring Program Development Team Building Interviewing and Editing

Stories Microsoft Office Suite

EDUCATION

BACHELOR OF ARTS, Communications, Broadcasting NewsSouthern Methodist University, Dallas, TX, 2000

CAREER HIGHLIGHTS

Manage and maintain member only web store with over 1,000 members. Organically grow and market to current and new clients digitally. (Toepperwein’s of Texas)

Continuously, reevaluate cost saving measures for the company. From continually shopping around for cheaper freight costs, credit card processors, to designing and printing marketing materials completely in house, saving the company 85% of costs previously spent. (Toepperwein’s of Texas)

Directed project for custom mantelpiece design for the GW Bush museum as featured in an ABC News interview with Laura Bush by Diane Sawyer. (Toepperwein’s of Texas)

Developed a social media network and complementary apps for multi-mobile platforms. Organically growing the social media platforms encompassing: Facebook, Twitter, Instagram, Pinterest and YouTube, creating a powerful buzz to over 1,000% growth in 1 year. (Media Communications Freelancer)

Facilitate the involvement of sources, editors, and colleagues for applicable and timely information, as well as overseeing crews and support staff. Managed upwards of 48,000 members to produce interviews and video at seminars. (Media Communications Freelancer)

Increased company direct earnings of 25% through hosting the DHP Media Estate Home Builders Showcase, the Quality Home Show, and Engineering.com Product Design Show for 4 consecutive years. (Media Communications Freelancer)

Launched a crisis management campaign in light of the anticipated and subsequent housing crisis. (Hot On! Homes)

Regional Edward R. Murrow Award for coverage of evacuees arriving in Austin following Hurricane Katrina. (News 8 Austin)

Covered stories about Governor Perry, 4-Star Generals, George W. Bush, and Bill Clinton. (News 8 Austin)

ALLISON TOEPPERWEIN RESUME, PAGE 2

Voted #1 TV personality 3 years in a row. (KSN)

PROFESSIONAL EXPERIENCE

TOEPPERWEIN’S OF TEXAS, Alleyton, TX 2008 - PresentVICE PRESIDENT AND COMMUNICATIONS MANAGER Execute internal and external communications, marketing, and accounting for high-end artificial plant company.

Oversee end-to-end human resources functions, along with processing of account receivables and payables.

Professionally resolve customer concerns with production, quality, deliveries, and design.

Oversee factory operations in CEO’s absence.

Define goals, prioritize strategies, and establish policies and procedures for company communications.

Formulate integrated human resources solutions that meet business needs and drives performance in associate engagement, training, financial and organizational effectiveness.

Educate staff to employ a customer-centric approach that leads to significant repeat and referral business.

MEDIA COMMUNICATIONS FREELANCE, Austin, TX 2008 - Present Creative, marketing consultant and spokesperson for B2B companies, such as:

Toys R Us/Babies R Us for Invodo, Dynamic Motors for Redroc Marketing, and First Choice Chiropractic for Robert Messer Media.

Founded a non-profit corporation, which is in the process of gaining tax exempt status.

Continuously blog for numerous national publications including the Huffington Post. Track and maintain deadlines and analytics. Adhere to submission guidelines.

Implemented PR for McDonald’s through KGB Texas, and led various PR campaigns for Buckalew Media.

HOT ON! HOMES, Austin, TX 2007HOST Produced and hosted eight segments per show of Hot On! Austin and Hot On! San Antonio per week in a

promotional format.

Stacked, wrote and produced both weekly shows marketed to clients, home builders, realtors and homeowners.

Marketed the product to home builders and realtors.

Managed, hired staff and freelancers as needed to produce both shows, negotiated costs and improved savings of 10-20%.

OTHER PROFESSIONAL EXPERIENCE

NEWS 8 AUSTIN, Austin, TX 2004 - 2007BUREAU REPORTER

KSN, Wichita, KS 2001 - 2004BUREAU REPORTER

E-DIGITAL BROADCAST NETWORK, Bakersfield, CA 2000 - 2001NEWS ANCHOR