Resume 2016 - Lisa Walsh

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Lisa Walsh48 South Main AvenueAlbany, NY 12208(518)

Objective: Obtain a position that enables me to expand my managerial, organizational, sales, merchandising and communication skills.

Work Experience:

DeCrescente Distributing Company

Category Manager 2/16 to PresentDuties: Provides category support in the development of space-planning schematics and account-specific projects, establishing DeCrescente Distributing Company as the category expert, delivering profitable share growth for DeCrescente Distributing Company and its retailers. Leverages consumer insights and information provided through internal and external data sources, along with retailer proprietary information, to provide aligned recommendations influencing the category perception, importance, and retailer-specific category growth opportunities. Acts as the lead in execution of cooler reset projects. Attends select chain specific functions, providing positive exposure as a representative of all DeCrescente Distributing Co. brands, supporting community involvement, quality service and support.

Albany Broadcasting Company

Account Executive 9/15 to 2/16Duties: Prospect, market, sell and service advertising to new businesses and build and maintain positive working relationships with existing clients. Prepare promotional ideas, write commercial copy and negotiate business contracts and achieve revenue goals.

Golub Corporation (Price Chopper)

Junior Category Manager 9/12 to 9/15Duties: Responsible for assisting in the development and management of the procurement and merchandising programs for floral merchandising to achieve budgeted sales, gross profit, inventory turns, and service levels.Works with Category Manager and Asset Manager to maximize support of assigned floral category. Assists and develops business plans that meet budgeted sales. Assists in developing warehouse inventory budget and service level budget by category to meet or exceed corporate goals as it relates to inventory and service level at store and corporate level. Maintains warehouse and store inventory levels of assigned category. Develops logistic initiatives with all manufacturers - quantify savings per initiative; ensures that negotiated programs are well communicated and well understood by all key stakeholders. Assists in developing plan-o-grams that are to be used to implement business plans at store level as well as communicates departmental programs to merchants. Creates ads to support plan-o-grams weekly. Completes weekly analysis of all events and sales items to ensure targets are met. Is responsible for all pricing and sell through initiatives of all planned programs and products to help stores in success of sell through of those products.

Floral Product Specialist 8/07 to 5/11Duties: Oversight of over 120 floral departments at various Price Chopper stores in the northeast. Train floral managers on financials, design, and merchandising. Work with managers to develop strategies to maximize gross profit every sales period. Open new stores; facilitate proper staffing levels in new and existing stores. Teach floral design classes; certify designers (over 200 to date), train associates to utilize computerized automation procedures. Teach computer skills to associates. Helped create and implement an innovative patented Price Chopper website for ordering flowers. Effectively communicate with and supervise over 120 floral managers and their associates via in-person visits, telephone and e-mail. Attend management and training courses. Train and motivate sales staff to maximize product sales. Train managers to optimize ordering techniques in order to maximize profit.

Floral Manager 6/03 to 9/12Duties: Responsible for the financial stability of the floral department. Performed accounting of inventory, ordered product to meet projected sales and gross profit sales goals every period. Trained floral associates to develop superb customer service skills on the telephone and in-person, floral design, care and handling of all plants and fresh cut products. Provided wedding consultations, creative floral design, sympathy arrangements, and recommendations for every day designs. Merchandised displays weekly/seasonally. Appeared in two commercials for Central Market Florist.

Assistant Floral Manager 4/01 to 6/03

Floral Designer/Wedding Consultant 11/99 to 3/01

Sign of the Tree Fine Italian Dining and BanquetsWaitress 8/02 to 6/03

Labella Pizza and RestaurantWaitress/Hostess 10/98 to 5/00

Brunswick Harley Davidson/Teams Plus SportsSales Associate 1998 to 1999

Modeling (product promotions, TV news, bridal shows, etc.) 4/95 to 10/97

Albany Gastroenterology ConsultantsAdministrative Assistant Summers 1994 to 1996


Hudson Valley Community College, Troy, NY 1999AA degree in Business Marketing and Management

Sage Junior College of Albany, Albany, NY, honors program 1997 to 1998

Averill Park High School, Averill Park, NY, diploma with honors 1997


2005 Most creative theme for Valentine's Day, Westgate Price Chopper, Albany, NY2003 & 2005 Honorable mention for floral design at the annual Hudson Valley Flower and Garden Show, Troy, NY2004 First place for floral design at the annual Hudson Valley Flower and Garden Show, Troy, NY. Design was voted Show Favorite and featured on the front page of the Times-Union news-paper.

Career Goals:

Utilize my knowledge, abilities, motivation, spirit, and desire to learn to empower myself and others; achieve a fulfilling and prosperous career that enhances my life; be a leader; solve problems; educate others; and be a productive and respected asset to my employer.

References available on request.