restructuring capabilities

AN MWW GROUP WHITE PAPER WINTER 2012

RESTRUCTURING CAPABILITIES

RESTRUCTING CAPABILITIES

© MWW GROUP, ALL RIGHTS RESERVED 2

Restructuring in court or outside of the Chapter 11 process is a complex event in which everything you say and do matters.The stakes are high and you need a trusted and tested team on your side.



Your employees, customers, vendors and investors as well as government/community officials, regulators and the media will all following your words and actions. Our total stakeholder approach analyzes and manages the competing priorities of these key constituencies and creates a comprehensive communications strategy and plan tailored to resolving the dynamics of your particular situation.

A top-ten national public relations firm, MWW has deep expertise advising clients across industries on what to say and how to say it, fashioning communications that resonate in today’s interconnected world of 24/7 information flow. We have guided companies for more than two decades in some of the largest and most complex restructuring cases including United Airlines, Reader’s Digest Association, Linens ‘n Things, Motor Coach Industries, Midway Games, Boscov’s, Kaiser Aluminum, Foster Wheeler, Bethlehem Steel, Williams Communications, Barney’s New York, Montgomery Ward and Bally Entertainment.

The senior professionals in MWW’s Restructuring Communications practice have more than 80 years of experience and a proven track record of success. That’s why leading law firms, financial advisors and turnaround managers entrust their clients to us.

SCOPE OF SERVICES

• Employee Communications

• Customer/Vendor Relations

• Financial Communications/Investor Relations

• Media Relations

• Influencer Relations

• Government & Public Affairs

• Issues Management

• Media Training

• Message Development and Training

• Social Media and Online Communications

• Web strategies and website development



Our seasoned legal, financial and communications experts possess detailed knowledge of the U.S. Bankruptcy Code and intimate familiarity with all the issues that can impact the restructuring process – whether it’s media influence, customer and vendor problems, shareholder activism, vulture investing, organized labor, misbehaving competitors or lender intransigence, to name a few.

We integrate a wide array of tools including traditional and social media relations, financial communications, crisis and issues management, investor relations, employee engagement and marketing communications. We are deeply experienced in working closely and collaboratively with management, legal and financial advisors, turnaround managers and speak their language – a critical component of any successful turnaround.

REPRESENTATIVE CLIENT EXPERIENCE:• Bally Entertainment

• Barneys New York

• Bethlehem Steel

• Boscov’s

• Continental Airlines

• Foster Wheeler

• Great Atlantic & Pacific Tea Corporation (A&P)

• Kaiser Aluminum

• Linens ‘n Things

• Marcal Paper

• Midway Games

• Montgomery Ward

• Motor Coach Industries

• Reader’s Digest Association

• United Airlines

• Williams Communications

• Zany Brainy

As your partner in restructuring, we work with you to deliver the most high-touch, high-impact communications program and work tirelessly to help your organization achieve your restructuring goals.

FOR MORE INFORMATION, PLEASE CONTACT:

Richard Tauberman Executive Vice President 202.585.2282 | [email protected]

MWW 304 Park Avenue South, 8th Floor New York, NY 10010 MWW.COM

EAST RUTHERFORD / CHICAGO / DALLAS / LONDON / LOS ANGELES / NEW YORK / SAN FRANCISCO / TRENTON / WASHINGTON D.C.

restructuring capabilities

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