Presentation by Shahid Sameer Baltee

TITLE: INTRODUCTION OF

RESTAURANT

DATE 20-09-2012

CEAD,MEHRAN UNIVERSTY OF CEAD,MEHRAN UNIVERSTY OF ENGINEERING &TECHNOLOGYENGINEERING &TECHNOLOGY

JAMSHOROJAMSHORO

Description OF Description OF RESTAURANT:RESTAURANT:

A Restaurant is an establishment which prepares and serves A Restaurant is an establishment which prepares and serves food and drink to customers in return for money, either paid food and drink to customers in return for money, either paid before the meal, after the meal, or with a running tab. Meals before the meal, after the meal, or with a running tab. Meals are generally served and eaten on premises, but many are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services. restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, Restaurants vary greatly in appearance and offerings, including a wide variety of the main chef's cuisines and including a wide variety of the main chef's cuisines and service models.service models.

HISTORYHISTORY..

In Ancient Rome, thermopolia (singular thermopolium) were small restaurant-bars which offered food and drinks to the customer. A typical thermopolium had L-shaped counters into which large storage vessels were sunk, which would contain either hot or cold food. They are linked to the absence of kitchens in many dwellings and the ease with which people could purchase prepared foods. Furthemore, eating out was considered an important aspect of socialising.

In Pompeii, 158 thermopolia with a service counter have been identified across the whole town area. They were concentrated along the main axes of the town and the public spaces where they were frequented by the locals.

IMPORTANCEIMPORTANCE:: Restaurants are important sites where food, culture Restaurants are important sites where food, culture

and family intersect in many communities I suppose and family intersect in many communities I suppose for many people conjure up two things SHOPPING and for many people conjure up two things SHOPPING and FOOD , sometimes its just one thing SHOPPING FOR FOOD , sometimes its just one thing SHOPPING FOR FOOD.FOOD.

REGULATIONS:

Depending on local customs and the establishment, restaurants may or may not serve alcohol. Restaurants are often prohibited from selling alcohol without a meal by alcohol sale laws; such sale is considered to be activity for bars, which are meant to have more severe restrictions. Some restaurants are licensed to serve alcohol ("fully licensed"), and/or permit customers to "bring your own" alcohol . In some places restaurant licenses may restrict service to beer, or wine and beer.

LOCATION:LOCATION: There are four crucial elements to consider when looking at a potential restaurant There are four crucial elements to consider when looking at a potential restaurant

location:location:

*POPULATION BASE:*POPULATION BASE: Are there enough people in the area to support your business? For example, is the Are there enough people in the area to support your business? For example, is the

restaurant location in the heart of a thriving downtown shopping district, or along a restaurant location in the heart of a thriving downtown shopping district, or along a busy freeway? There needs to be enough people who live in the area, or pass busy freeway? There needs to be enough people who live in the area, or pass through the area on a regular basis to keep you busy. To determine the population through the area on a regular basis to keep you busy. To determine the population base of a particular area, you can do a site study. However, these can cost up to base of a particular area, you can do a site study. However, these can cost up to $25,000. Most people looking at their first restaurant don’t have enough money in $25,000. Most people looking at their first restaurant don’t have enough money in their budget for a professional survey. A less expensive method to determine the their budget for a professional survey. A less expensive method to determine the population base of certain area is to use a circle graph, as well as asking the local population base of certain area is to use a circle graph, as well as asking the local chamber of commerce and town office for more information.chamber of commerce and town office for more information.*VISIBILITY:

This goes along with accessibility an dis very important for new restaurant locations. People have to know the restaurant is there. This is why property prices in downtown districts and developed strips are higher than other areas. They offer a level of visibility that can bring in a great deal of walk-in business.It’s important to address all these elements when you sit down to draft your business plan for a new restaurant, which you will need before applying for a loan. In addition, by understanding each of these elements, you can better choose the right location for your new restaurant.

*ACCESSIBILITY:

There’s a reason that

major restaurant chains are often located near highway and freeway exits: It makes them accessible for customers. Motorists can reach the restaurant without fighting traffic or driving out of their way. Most successful restaurant locations (but not all) are easy to find.Corners and intersections are a good restaurant location(Kenn Kiser)

*PARKING:

Will there be enough parking to accommodate all the seats in your new restaurant? Ideally, a new restaurant location should have its own parking lot. If that isn’t an option, is there public parking near the restaurant location?

Casual Style Dining

Also known as family style dining in the United States. Casual style restaurants offer moderately priced entrees. This is one of the largest markets in the US right now. Causal style dining can be any number of themes, from Italian (Olive Garden) to seafood (Red Lobster) to Mexican (Chilis). Casual style restaurants offer table side service, non-disposable dishes, while still keeping the menu moderately priced.

TYPES

Today there are many different types of restaurants, from fast food to family casual. Here is a brief overview of some of the more popular restaurant concepts.Today there are many different types of restaurants, from fast food to family casual. Here is a brief overview of some of the more popular restaurant concepts.

Fine Dining

Just as the name implies, fine dining is used to describe a much more upscale restaurant, one that offers diners an elegant atmosphere with high quality service. The chefs in fine dining restaurants are usually professionally trained, and the food is fairly expensive, but worth it.

Fast Casual Dining

This is one of the biggest trends right now. Fast casual is slightly more upscale than fast food. Fast casual restaurants offer disposable dishes and flatware, but their food tends to be presented as more upscale, such as gourmet breads and organic ingredients. Open kitchens are popular with fast casual chains, where customers can see their food being prepared. Boston Market is classified as fast casual.Today there are many different types of restaurants, from fast food to family casual. Here is a brief overview of some of the more popular restaurant concepts.Today there are many different types of restaurants, from fast food to family casual. Here is a brief overview of some of the more popular restaurant concepts.

CaféA café is a restaurant that does not offer table service. Customers order their food from a counter and serve themselves. A café menu traditionally offers things such as coffee, espresso, pastries and sandwiches. Cafes originated in Europe and are strongly associated with France. They are known for their casual, unhurried atmosphere. Outdoor seating is another trademark of a café. Panera Bread is an example of a popular bakery-café chain. The term bistro is sometimes interchanged with café. A bistro is actually a café that offers full meals (albeit, cheaper than a full fledged sit down restaurant).

Pub

Short for Public House, pubs date back hundred of years to Europe, especially Great Britain. Pubs have a timeless appeal, for their laid back atmosphere. Brewpubs offer beer made in house, as well as a wide selection of other beers and ales. Pubs can offer full menus, as well as appetizers. Many casual style restaurants have a separate pub side to their establishment.

AREA FOR A FOOD COURT:

A food court is generally located near one of the larger "anchor stores" in a shopping mall, or else in a location convenient for truck deliveries Food courts may be found in shopping malls, airports, and parks. In various regions (such as Asia, America and Africa), it may be a standalone development. In some places of learning such as high schools and universities, food courts have also come to replace or complement traditional cafeterias.

MATERIAL:

Common materials used in constructing food courts are tile, linoleum, Formica, stainless steel, and glass, all of which facilitate easy cleanup.

FOOD COURT :

Most modern shopping malls provide visitors with amenities such as public restrooms, information kiosks, gift wrapping services and supervised child care. One of the most popular communal elements of a shopping mall, however, is a collection of diverse restaurants known as a food court. This area provides mall visitors with an array of eateries, from local franchises to specialized chains. Venues typically operate side-by-side, with a centralized communal dining area to accommodate customers.

USAGE:

Food courts consist of a number of vendors at food stalls or service counters. Meals are ordered at one of the vendors and then carried to a common dining area. The food may also be ordered as takeout for consumption at another location, such as home or work. In this case, it may be packaged in foam food containers. Food courts may also have shops which sell prepared meals for consumers to take home and reheat, making the food court a daily stop for some. Food is usually eaten with plastic cutlery, and sporks are sometimes used to avoid the necessity of providing both forks and spoons. There are exceptions: Carrefour Laval requires its food court tenants to use solid dinnerware and cutlery which it provides. Typical North American and European food courts have mostly fast food chains such as McDonald's and Sbarro, with perhaps a few smaller private vendors. Cuisines and choices are varied, with larger food courts offering more global choices. Asian and African food courts are mostly private vendors that offer local cuisine. In Singapore, food courts and hawker centres are the people's main eating choice when dining out.

HISTORY:HISTORY: The second-floor food court at the The second-floor food court at the Paramus Paramus

ParkPark shopping mall in  shopping mall in New JerseyNew Jersey, which opened , which opened in March 1974, has been credited as the first in March 1974, has been credited as the first successful shopping mall food court. Built by successful shopping mall food court. Built by The The Rouse CompanyRouse Company, one of the leading mall building , one of the leading mall building companies of the time, it followed an companies of the time, it followed an unsuccessful attempt at the unsuccessful attempt at the Plymouth Meeting Plymouth Meeting MallMall in 1971, which reportedly failed because it  in 1971, which reportedly failed because it was "deemed too small and insufficiently varied.was "deemed too small and insufficiently varied.

MAINTAINENCE OF FOOD MAINTAINENCE OF FOOD COURT IN A MALL:COURT IN A MALL:

When mall space feels clean and high end, you will not only When mall space feels clean and high end, you will not only attract higher end retailers, but customers will enjoy their attract higher end retailers, but customers will enjoy their shopping experience. Along with the halls and bathrooms of shopping experience. Along with the halls and bathrooms of a mall being clean and well maintained, it is also important a mall being clean and well maintained, it is also important to have the food court match these same standards. If you to have the food court match these same standards. If you are supplying a place to enjoy a meal, shoppers are more are supplying a place to enjoy a meal, shoppers are more likely to spend additional time and in turn additional money likely to spend additional time and in turn additional money at your location. During our free estimate, we perform a at your location. During our free estimate, we perform a walk through of the entire area with you and create an walk through of the entire area with you and create an itemized cleaning and maintenance task list, this becomes itemized cleaning and maintenance task list, this becomes the basis for our agreement with you. Commonly asked for the basis for our agreement with you. Commonly asked for and included cleaning and maintenance tasks malls and and included cleaning and maintenance tasks malls and food courts are:food courts are:

SERVING SERVICES:SERVING SERVICES:

1.waiter1.waiter 2.dine in2.dine in 3.self service3.self service 4.take away4.take away 5.token system5.token system 6.buffet6.buffet

CUISINES:CUISINES: Although many shopping malls have full-service theme restaurants Although many shopping malls have full-service theme restaurants

elsewhere, the food court offers customers the opportunity to elsewhere, the food court offers customers the opportunity to sample many different styles of fast food. One spouse may want sample many different styles of fast food. One spouse may want Chinese food, for example, while the other may have a preference Chinese food, for example, while the other may have a preference for Italian food. Children often want different types of food than their for Italian food. Children often want different types of food than their parents, A mall food court may also offer specialty foods such as parents, A mall food court may also offer specialty foods such as gourmet cookies, fruit smoothies, coffee drinks, soft pretzels or gourmet cookies, fruit smoothies, coffee drinks, soft pretzels or premium ice cream. Some popular chain restaurants offer customers premium ice cream. Some popular chain restaurants offer customers the same menu items found in their larger stores, but others may the same menu items found in their larger stores, but others may offer a more restricted menu because of limited storage or offer a more restricted menu because of limited storage or preparation space. Many food court restaurants also limit their preparation space. Many food court restaurants also limit their offerings to items that can be served in a short amount of time, such offerings to items that can be served in a short amount of time, such as sandwiches, fried side items and pre-baked goods. Condiments, as sandwiches, fried side items and pre-baked goods. Condiments, disposable utensils, napkins and other items are generally located in disposable utensils, napkins and other items are generally located in a service line designed for efficient fast food service.a service line designed for efficient fast food service.