reshaping an american icon · curiosity. innovation. creativity. drive. these american traits are...

REshaping an

aMERiCan iCOn

SmithsonianCampaign

SmithsonianCampaign

This is ThE sMiThsOnian

It belongs to every American Started with a gift by one

man to a young nation it is now Americarsquos

gift to the world

SmithSonian Campaign 1

SmithsonianCampaign SmithsonianCampaign


2 SmithSonian Campaign

iT BElOngs TO YOu

Together we will ensure that the Smithsonian has the power to change and the permanence to endure

As a child you might have found here the beginning of a lifelong passion Perhaps it was among the living collections the golden lion tamarins or the giant pandas Maybe you visited the Wright brothersrsquo plane and came away with an excitement you still feel when you see new images from the depths of outer space

As an adult you come here to be inspired by the symbols that unite us as a nation mdash objects that represent Americarsquos history and maybe some of your own You visit the sculptures carved by the great African artists to find new ways of seeing the world around you You bring your children and grandchildren to traveling exhibitions in your hometown to inspire them to pursue their own questions

No other resource on the planet encompasses the same breadth of research No other museum complex has the same capacity to spark the wonder at the heart of learning And no other destination offers as many opportunities to amaze and delight through its treasures Now is the time to purpose the relentless stream of technological innovation to broaden our reach and to empower a new generation of citizen scientists and curators We rely on public dollars but they alone cannot give us the tools we need to thrive in the 21st century Philanthropic support is critical to our success

To keep us as dynamic and vibrant as the nation and the world deserve we invite you to join us as we embark on the Smithsonianrsquos first-ever comprehensive campaign

Harry Winston donated the Hope Diamond to the Smithsonian in 1958 and it immediately became a premier attraction of the National Museum of Natural History


a CaMpaign ThaT Will

spaRk DisCOvERY TEll aMERiCarsquos sTORY inspiRE lifElOng lEaRning REaCh pEOplE EvERYWhERE

4 SmithSonian Campaign SmithSonian Campaign 5



spaRkDisCOvERY To better understand our interconnected and complex world Smithsonian researchers examine what the deep past tells us about climate change how human activity affects the ocean and the impact of disappearing languages Our position among research institutions enables us to exchange information and lead partnerships across disciplines mdash the only way to address our generationrsquos critical issues Join us as we embark on the centuryrsquos greatest quest to explore the mysteries of the universe protect and sustain the planet and connect dynamic cultures

Smithsonian research extends to the depths of our own universe and beyond Smithsonian scientists in partnership with NASArsquos Great Observatories program developed the camera that took this unusual photo of the Milky Way



TEll aMERiCarsquos

sTORY Curiosity Innovation Creativity Drive These

American traits are at your core and are a part of the story and the spirit you want to share with

your children The Smithsonian reminds you of who you are delights and surprises you and

lets you relive defining moments mdash from the Revolutionary War to the Space Age In that great

and ongoing experiment called democracy the Smithsonian documents the countryrsquos triumphs

and struggles and reinforces what it means to be an American Our strength as a republic depends

on our ability to hear and respect each other while holding fast to tenets that unite us all You come

to the Smithsonian to see the best of America Itrsquos your story You can help tell it

Visitors of every ethnicity and origin come to the National Museum of American History and honor their nation by helping to fold its flag The original

Star-Spangled Banner is on display at the Museum




inspiRElifElOnglEaRning Whether through traveling exhibitions that bring our resources to your doorstep or programs that awaken fascination with a painting or a century the Smithsonian inspires the desire to know more Promoting lifelong learning is perhaps our greatest contribution to Americarsquos future We work with educators in the nationrsquos classrooms to extend learning through Smithsonian resources and help students of all ages engage mdash in person and online mdash with scientists educators and curators who bring knowledge to life with their expertise and personal passion

A National Portrait Gallery visitor comes face to face with artist Al Hirschfeldrsquos caricature of jazz pianist Earl ldquoFathardquo Hines Every year more than 30 million in-person visitors encounter objects at the Smithsonian that prompt the desire to learn more



REaCh pEOplE

EvERYWhERE For the first time in its history the Smithsonian

has within its grasp the technology to both ignite and satisfy your curiosity in real time Our

collections and scholarship hold tantalizing promise for you no matter what your interests

Through digitization we can now deliver on that promise anytime anywhere as well as save

artifacts and specimens whose value to posterity wonrsquot be known for generations Technology transports you to distant research sites and

lets you curate mdash and experience mdash exhibitions regardless of where you are in the world

Smithsonian staff members document and create 3D scans of one of many fossil whales found during road construction in the Atacama Desert in

Chile enabling viewers across the globe to rotate and interact with the images



a CaMpaign fOR ThE naTiOn ldquoAs Americarsquos Smithsonian Are ideals powerful enough to form one nation from diverse peoples

we must represent the best this nation Do school teachers have the tools to tell true stories of Native America

has to offer in our treasures in our people Can art express our common spirit Can science help to save our

in our ideas and in our knowledge national symbols Does technology influence the ongoing experiment that is democracy We answer yes to these questions Your support Private giving ensures we can do thatrdquo will help us turn that answer into action and better understand the

mdashPatty Stonesifer American experience Member and Former Chair of the Board of Regents

CEO of Martharsquos Table Former CEO of the Bill amp Melinda Gates Foundation


a CaMpaign fOR ThE WORlD How did we get here and are we alone How do we enhance the sustainability ldquoThe Smithsonian is the premier cultural of life on Earth How can we create greater engagement among all peoples scientific art and history institution not in an increasingly interconnected world With your support we will turn just in our country but in the world It has Smithsonian research into breakthroughs that will improve life on earth and the ability to take its mission mdash the increase increase our appreciation and understanding of one another and diffusion of knowledge mdash and spread

that across the globerdquo

mdash Robert Kogod Smithsonian Board of Regents President of Charles E Smith Management LLC



pRivaTE philanThROpY

is EssEnTial

a CaMpaign fOR ThE fuTuRE ldquoThe Smithsonianrsquos first century How do we prepare for a future none of us can foresee What will the

wasabout formation In our second century treasures of the nationrsquos past or the carefully researched record of the natural

we built our great museums and research world tell your grandchildren about who they are and where they came from

centers This next century will be about How can we make those treasures available throughout the world Or improve the scientific literacy of todayrsquos children so they can steward the planet they expanding our educational missionrdquo inherit Since 1846 people have trusted the Smithsonian to serve the next

mdashJohn W McCarter Jr generation as fully as their own Your support will help us broaden access and Chair of the Board of Regents revitalize education

Former President and CEO Field Museum of Natural History




CaMpaign gifTsinvEsT in pEOplE

plaCEs pROgRaMsanD TREasuREs

Your gifts are critical to the Smithsonianrsquos ability to redefine itself in this generation Through your generous contributions we will harness technology to bring our collections to Americans wherever they live and share our scholarship with the world

We will tell Americarsquos story through dynamic exhibitions inspire lifelong learning with exciting programs and spark discovery through vital research and scholarship

Where once the federal appropriation funded 80 percent of the Smithsonianrsquos operating budget it now accounts for 60 percent This will always remain the core component of our funding and we are grateful to Congress mdash and to the American people mdash for this support

But moving forward only you can ensure we will have the resources we need to fulfill our potential One of the most trusted institutions in the world the Smithsonian has served as a sound steward of your dollars since 1846 Giving to the Smithsonian is a secure investment in your future

ldquoThe Smithsonian represents the best of America It brings different cultures and interests together and raises public awareness of the need to search for knowledgerdquo

mdashKenneth Chenault Member of the National Museum of African American History and Culture Council CEO and Chairman of American Express


Great leadership and deep scholarship are the engines that drive the Smithsonian and people are the asset

that powers them They guarantee that the Smithsonian will flourish for generations to come

Y E s T E R DaY TO DaY

Today our scholars are our leaders Johnnetta Cole the next generation of scientists And John Gray the (pictured) is director of the Smithsonianrsquos National Elizabeth MacMillan Director of the National Museum Museum of African Art dedicated to the collection of American History is re-imagining the layout of the exhibition conservation and study of the arts in Africa museum making it a center of dialog on the American Kirk Johnson Sant Director of the National Museum of experience Natural History uses research and collections to inspire


pEOplE who will create today and lead tomorrow

The Smithsonianrsquos extraordinary men and women build renowned exhibitions lead scientific expeditions to the far corners of the globe and research the stories embedded in our collections exciting the learning in all of us

Our leaders have always been scholars whose ideas have Smithsonian Astrophysical Observatory in 1890 and shaped the Smithsonian Scientist and first secretary began our work exploring the secrets of space And Joseph Henry (pictured) spurred the development of ornithologist S Dillon Ripley brought the Smithsonian what today is the National Weather Service Samuel fully into the modern era by expanding both its footprint Langley the Smithsonianrsquos third secretary founded the and outreach


Smithsonian people will continue to illuminate the world as long as we are able to attract and

retain the best minds like Senior Astrophysicist Edward DeLuca (pictured) here discussing a

high-resolution real-time video of the Sun from the Solar Dynamics Observatory spacecraft

Other Smithsonian scholars will give voice to African American perspectives on history

art music and culture at our newest museum when it opens in 2015

The Smithsonianrsquos people will help create a world with more participation and heightened

exploration By endowing positions at all levels the

Smithsonian is able to recruit and retain the best talent for our museums and research centers

T O M O R R O W Pursue your ambitions by giving to people through the Smithsonian

YOuR suppORTWillhellip Fund senior directors who have the vision to use our vast resources in innovative ways who mentor keen young minds and who re-create the Smithsonian for every generation

Fund curators and educators who serve as teachers and investigators as stewards and as interpreters who bring our places programs and treasures to life

Fund fellows who train young researchers and scholars and ensure the increase and diffusion of knowledge that leads to discovery and impact Campaign gifts will secure professionals who bring new ideas and thoughts to the Smithsonian and leaders who move our vision forward and serve as the architects of tomorrow



plaCEs and spaces that inspire and delight

The Smithsonian Campaign will allow us to strengthen the power of personal experience and expand or build anew the spaces essential to bring knowledge alive It will also give us the resources to keep America at the forefront of world science

When completed in 1855 the Castle became the first botanical specimens paintings and sculptures More public building on the National Mall As home to the than a century and a half later the building is as iconic collections of the United States it quickly filled up as the treasures it once held with minerals and meteorites dinosaur skeletons and


Thanks to our generous donors the Smithsonian today is one

of the most beloved and visited places in the world

Smithsonian places and spaces encompass 19 museums witness to history The Smithsonianrsquos newest museum the National Zoo and many research centers and the Museum of African American History and Culture programs Together they welcome in-person visitors will tell the nationrsquos story through the particular lens of from every country who make the trip to see objects that the African American experience represent great art spark important science and bear


Business is as uniquely American as the Star-Spangled Banner and the Declaration of Independence Work is underway at the

Museum of American History to open ldquoAmerican Enterpriserdquo (rendered at right) a major

exhibition that will celebrate Americarsquos most amazing innovations mdash from the cotton gin

to the skyscraper mdash and explore the complex relationships between businesses

and government

The Smithsonian has always been one of Americarsquos most

trusted institutions With your help we will become a catalyst

for the future The Campaign will provide opportunities to contribute to the vitality and

sustainability of the our physical presence on the National Mall

and around the world


T O M O R R OW Pursue your ambitions by giving to places through the Smithsonian

YOuR suppORTWill Build new museums and mount new exhibitions including the new Museum of African American History and Culture and a gallery in the Museum of American History dedicated to the Democracy and the Peopling of America

Strengthen our scientific presence with installations laboratories and facilities including the Astrophysical Observatoryrsquos Giant Magellan Telescope a research vessel for the Tropical Research Institute and the Environmental Research Centerrsquos Green Village

Transform galleries halls and museum spaces to offer multimedia and interactive experiences opening new educational centers at the Air and Space Museum and the Museum of Natural History as well as the Hall of American Business in the Museum of American History



pROgRaMs that excite the imagination and connect to people everywhere

From exhibitions and hands-on activities to video games and online encyclopedias Smithsonian programs prompt discovery and stimulate learning by introducing new ideas and cultures They connect you with experts knowledgeable in what you want to know and help you engage with people of common interests

The Smithsonianrsquos power to captivate has held true in in floor-level cases for the convenience of its youngest every era and derives in large part from our programs mdash visitors the Smithsonian has advocated hands-on opportunities not only to share what we know but also learning Above children view moon rocks in the Arts to animate these lessons in compelling ways From the and Industries Building in 1970 early 20th century when the Castle featured exhibits


Program support includes technology improvements that offer

opportunities for you to create communities of your own

Now Smithsonian programs are driven by participation identifies a new invasive species in the San Francisco and cross boundaries in ways never before possible At Bay Middle schoolers in Panama connect with peers in the Hirshhornrsquos ArtLab+ students use digital media to Phoenix via video conference create original narratives An 11-year-old citizen scientist


How will future learning unfold The programs that private support makes possible will set the standard

The Natural History Museumrsquos paleobiology and dinosaur hall will combine the latest research

and remarkable collections to tell the story of the evolution of life on Earth And technology not

yet defined will help us hear lost languages with the click of a mouse and enable real and virtual

performers to share a stage

The Campaign offers giving opportunities that support

a range of programs encompassing almost any

passion imaginable mdash from Arctic studies to folklife

and cultural heritage

T O M O R R OW Pursue your ambitions by giving to programs through the Smithsonian

YOuR suppORTWill Energize beloved exhibitions and mount new ones revitalizing our ability to inspire lifelong learning

Launch research initiatives that enlarge our knowledge about how the world works encourage private citizens to engage in science and lead to collaborations across disciplines and nations

Enable the Smithsonian to bring more exhibitions and expertise to your community and deliver programs that will extend our reach especially to those living in remote and underserved areas


Y E s T E R DaY T O DaY

TREasuREs that preserve our heritage and inform our research

Each of the Smithsonianrsquos 137 million objects contains a multitude of stories waiting to be told and secrets waiting to be discovered Authenticity matters and we have it Our collections represent your heritage and form a library of the natural world Foundational to Smithsonian research and education they yield practical insights that improve everyday life

The Smithsonian holds its collections in trust for every for every branch of science You can see artifacts such as American This iconic photo of Orville Wright at the Harriet Tubmanrsquos shawl that commemorate Americarsquos controls during the first flight at Kitty Hawk NC is part greatest heroes as well as meteorites that hold clues to of the Smithsonian Institution Archives Smithsonian the formation of the universe treasures tell the nationrsquos story and serve as references


From the newly acquired Space Shuttle Discovery to the Hope Diamond the Smithsonian holds its 137 million artifacts

artworks and specimens in trust for you

From the Wright Flyer to the Space Shuttle Discovery historic levels of mercury present in fish As climate standing in the presence of the real thing stirs the change threatens the globersquos coral reefs our scientists imagination Items from the Smithsonianrsquos collections add coral sperm and eggs to our living collections so one also provide vital points of reference such as verifying day we might renew these reefs for the benefit of all


In the future the very definition of ldquotreasuresrdquo will expand as technology lets us create immersive environments that can transform the Renwick Galleryrsquos historic Grand Salon into a woodland

forest or use state-of-the-art projectors and audio speakers to take visitors on an aerial tour of Washington DC The treasures in our collections are changing in other ways as well over the next

five years for example the Smithsonian will participate in gathering and preserving half of the

genomic diversity of life on Earth

Technology will shatter boundaries and make our

remarkable people buildings programs and collections

accessible to and interactive with the world Campaign gifts will

expand the breadth depth and stewardship of our collections

increase our ability to share them and help us to preserve the worldrsquos natural and

cultural heritage


T O M O R R OW Pursue your ambitions by giving to treasures through the Smithsonian

YOuR suppORTWill Enhance our ability to bring our collections directly to you through increased digitization organization and modernization as exemplified by the Global Genome Project the Digital Smithsonian Project and the Digital Imaging Center

Help us acquire new specimens and objects that are fundamental to the study of art culture and the natural world

Conserve and preserve the objects and collections that will increase your childrenrsquos and grandchildrenrsquos understanding of the American experience such as the gunboat Philadelphia at the Museum of American History the Museum of the American Indianrsquos Native Conservation Training Program and the Librariesrsquo Worldrsquos Fair and Expositions Collections



Roger Sant and his wife Victoria have endowed the Museum of Natural Historyrsquos director position supported its Ocean Hall and endowed its Sant Chair for Marine Biology

Will YOu JOin us From its inception the Smithsonian has thrived on the generosity of philanthropists willing to invest in ideas The ideas of scientists such as James Smithson whose original bequest spawned the largest network of museums and research centers on Earth innovators such as Alexander Graham Bell an early investor in the Astrophysical Observatory who helped light the path to the stars and agriculturists like Robert Lee Forrest whose donation of land made possible the Environmental Research Center

Today we are grateful to contemporary philanthropists whose gifts mdash Oprah Winfreyrsquos to the Museum of African American History and Culture Roger and Victoria Santrsquos to the Museum of Natural History and Steven F Udvar-Hazyrsquos to the Air and Space Museum to name but a few mdash have changed our very footprint

We invite you to add your name to this illustrious honor roll In every era foresighted men and women shaped the Smithsonian for their time With your support we will revolutionize learning add new chapters to Americarsquos story advance scientific research and transform our spaces in ways that will benefit all the generations that follow




On BEhalf Of ThE aMERiCan pEOplE

Congress has entrusted the Smithsonianrsquos oversight to a Board

of Regents whose membership brings together representatives from government and business

academia and philanthropy The Regents accept responsibility

for the Institution at the highest level their stewardship helps to safeguard your investment The Smithsonian Board of Regents

May 2013 left to right G Wayne Clough secretary Smithsonian Institution France A Coacuterdova

chair Smithsonian Board of Regents and president emerita Purdue University Shirley Ann Jackson president Rensselaer Polytechnic Institute John W

McCarter Jr former president and CEO Field Museum of Natural History Patricia Q Stonesifer president and CEO Martharsquos

Table and former president Bill amp Melinda Gates Foundation Jack

Reed US senator from Rhode Island David M Rubenstein

co-founder and co-CEO Carlyle Group Joseph R Biden Jr Vice President of the United States

Barbara Barrett CEO Triple Creek Guest Ranch and former US

ambassador to Finland Roger W Sant co-founder and chairman

emeritus AES Tom Cole US congressman from Oklahoma

Steve M Case chairman and CEO Revolution and co-founder AOL

John G Roberts Jr Chief Justice of the United States Thad Cochran

US senator from Mississippi Robert Kogod president Charles

E Smith Management LLC Xavier Becerra US congressman from

California Patrick Leahy US senator from Vermont

a gifT TO ThE sMiThsOnian

is a gifT TO ThEnaTiOn ThE WORlD

anD ThE fuTuRE


bull I ~

i l poundijJI ~

I

ldquoThe Smithsonian has become an amazing treasure for the American people It is a center of American pride American accomplishment and American achievement Here you get a sense of the greatness of the country and you can see the things that have made America exceptionalrdquo

mdashPaul Neely Member of the American History Museum Advisory Board Former Chair of the Smithsonian National Board

ldquoBeing associated with the Smithsonian is one of the greatest privileges there is because it is the very best in the world at what it does Irsquom convinced we must invest in the Smithsonian to preserve this American treasure so our children and grandchildren will be able to experience all it has to offerrdquo

mdashBarbara Barrett Co-Chair of the Smithsonian Campaign Member of the Board of Regents CEO of Triple Creek Guest Ranch Former US Ambassador to Finland

40 SMITHSONIAN CAMPAIGN

ldquoThe Smithsonian speaks to the entire American experience where itrsquos been where it is now and where itrsquos going The Smithsonian Campaign has grand ambitions It will help us tell our story reach people and connect with them at every stage of their lives and in every stage of their learningrdquo

mdashAlan Spoon Co-Chair of the Smithsonian Campaign Former Vice Chair of the Board of Regents General Partner of Polaris Venture Partners

ldquoThe Smithsonian has the ability to cross over from one field to the other and to speak to the larger interest of what it means to be an American through science through history through art and through culture You canrsquot find an institution like that anywhere else in the worldrdquo

mdash David Rubenstein Co-Chair of the Smithsonian Campaign Member of the Board of Regents Co-Founder and Managing Director Carlyle Group

Credits WriTErS Patricia LePera SteegeThomson Communications Jason Peevy Bill Tabor DESignErS Marcela Luna Wade Harris Jason Peevy

Photography Inside front cover top to bottom ldquoJohn Singer Sargentrdquo Archives of American Art ldquoCape Cod Morningrdquo (detail) Edward Hopper Smithsonian American Art Museum gift of the Sara Roby Foundation Inverted Jenny National Postal Museum ldquoGeorge Washingtonrdquo (Lansdowne Portrait) Gilbert Stuart National Portrait Gallery baseball autographed by Babe Ruth 1926 National Museum of American History face mask Chokwe people National of Museum of African Art photo Franko Khoury Kermit the Frog 2013 copy Disney National Museum of American History Gautama Buddha Arthur M Sackler Gallery purchased with funds provided by the Friends of Asian Arts Lakota painted drum South or North Dakota National Museum of the American Indian photo Ernest Amoroso Smithsonian Tropical Research Institute photo Christian Ziegler Smithsonian Environment Research Center photo Chuck Gallegos Smithsonian Tropical Research Institute photo Christian Ziegler ldquoMartin Luther King Jrrdquo National Portrait Gallery gift of Jack Lewis Hiller photo Jack Lewis Hiller Spirit of St Louis National Air and Space Museum photo Eric Long Abraham Lincolnrsquos hat worn the night of his assassination National Museum of American History Apollo 11 lunar footprint courtesy NASA pp 4-5 measuring seedlings Smithsonian Tropical Research Institute photo Christian Ziegler Star-Spangled Banner with conservators National Museum of American History photo Hugh Talman Seal and Sea Lion exhibit American Trail National Zoological

Park photo Pamela Jenkins Yamal-Nenets children northwest Siberia National Museum of Natural History photo David Dektor pp 6-7 Milky Way Courtesy NASA pp 8-9 flag-folding ceremony National Museum of American History pp 10-11 photo Leslie KossoffLK Photos pp 12-13 photo Adam Metallo p 14 bald eagle National Zoological Park photo Steve Sniteman p 15 Samburu girl EEPA 2000-080131 National Museum of African Art photo Herbert M Cole p 16 astronaut with children National Air and Space Museum photo Eric Long p 19 National Mall photo Eric Long p 20 SIA 2012-7654 Smithsonian Institution Archives p 21 photo Jessica Suworoff pp 22-23 Smithsonian Astrophysical Observatory photo Clive Grainger p 24 SIA 2011-1448 Smithsonian Institution Archives p 25 rendering courtesy of Freelon Adjaye Bond SmithGroup pp 26-27 rendering courtesy of Haley Sharpe Design p 28 OPA-1564-28 Smithsonian Institution Archives p 29 photo JR Sheetz pp 30-31 National Museum of Natural History rendering courtesy of Reich + Petch Design p 32 SI 2002-16646 p 33 National Air and Space Museum photo Dane Penland pp 34-35 rendering courtesy of Applied Minds LLC pp 36-37 photo Seven Swords p 38 Smithsonian Castle photo Eric Long p 39 inside panel photo Gregg Segal p 40 clockwise from upper left rendering of Mars rover courtesy of NASA Abraham Lincoln NPG 81M11 National Portrait Gallery photo Alexander Gardner Tai Shan National Zoological Park Women in Aviation and Space Family Day National Air and Space Museum photo Dane Penland

cute kid

BUSINESS CARD GOES HERE

SmithsonianCampaign

Office of Advancement 1000 Jefferson Drive SW 4th Floor

MRC 035 PO Box 37012 Washington DC 20013-7012

Phone 2026334300 smithsoniancampaignedu

SmithsonianCampaign

This is ThE sMiThsOnian

It belongs to every American Started with a gift by one

man to a young nation it is now Americarsquos

gift to the world





iT BElOngs TO YOu

















TEll aMERiCarsquos


















REaCh pEOplE
























is EssEnTial






















































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cute kid


SmithsonianCampaign







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TEll aMERiCarsquos


















REaCh pEOplE
























is EssEnTial






















































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SmithsonianCampaign




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reshaping an american icon · curiosity. innovation. creativity. drive. these american traits are...

Documents