research reveals: how to effectively manage sales compensation
TRANSCRIPT
© Copyright 2016 The Sales Management Association.
Sales Management Association Webcast
01 September 2016
Presented by
Research Update: Managing Sales Compensation
About The Sales Management Association
Slide 2© 2016 The Sales Management Association. All rights reserved.
A global, cross-industry professional association for sales operations and sales management.Focused in providing research, case studies, training, peer networking, and professional development to our membership.
Fostering a community of thought-leaders, service providers, academics, and practitioners.
Learn More: www.salesmanagement.org
Today’s Speakers
Slide 3© 2016 The Sales Management Association. All rights reserved.
© Copyright 2016 The Sales Management Association.
Sales Management Association Webcast
01 September 2016
Presented by
Research Update: Managing Sales Compensation
RESPONDENT DEMOGRAPHICS
Company Size and Role
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N= 78 firms
Salespeople At Target
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N= 78 firms
Questions and Discussion
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What is the “right” percentage of the salesforce that should achieve quota or target pay?
SALES COMP PROGRAM ATTRIBUTES
Rating the Firm’s Sales Comp Program
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N= 78 firms
How Many Get it Right?
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N= 78 firms
Questions and Discussion
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Seems like sales compensation programs are not retaining talent or generating ROI. Why might this be true?
COMMUNICATING THE PLAN
Too Late, Too Often
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N= 78 firms
Questions and Discussion
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How can firms communicate sales compensation plans and quotas earlier?
ESTIMATING PROGRAM VALUE
How Sales Comp Creates Value
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N= 78 firms
Questions and Discussion
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Performance management efforts seem to bog down around processes like quota setting and territory assignments. How are these issues best addressed?
WHAT GOES WRONG
Handling Disputes
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N= 78 firms
Changing Things Mid Stream
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N= 78 firms
Questions and Discussion
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Respondents are surprisingly poor at mid-year changes. Why are they so difficult and what can be done?
TECHNOLOGY
Apps on Apps On Apps
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N= 78 firms
F9, F9, F9, F9, F9, F9, F9…
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N= 78 firms
Technology’s Meager Dividend
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N= 78 firms
Questions and Discussion
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But I like Excel.
IMPROVEMENT PRIORITIES MAYBE WONT USE THESE
Program Attribute Importance
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Firm Effectiveness
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