research conclusions

8
Research Conclusions What has my research taught me?

Upload: zachgoodchild

Post on 01-Dec-2014

394 views

Category:

Education


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Research conclusions

Research Conclusions

What has my research taught me?

Page 2: Research conclusions

What have I learned about my genre?

0 There are two ways that my research has helped me to learn things about my chosen genre, which is indie:

1) The first and most obvious is my genre research. This helped me to learn what indie music actually is and to look at the history of it. It has also shown me the generic features of indie music. This ranges from the sound, which is raw and emotional, to the instruments used in indie music.

2) Another way I have learned about the genre indie, is collectively from looking at a lot of indie products.

You can see above that the colour scheme used by indie products is very similar. The bleak canvas, often using shades of grey, I think tries to promote the ‘do-it-yourself’ attitude that indie takes.

Page 3: Research conclusions

What have I learned about my target audience?

0 Who they are – During researching my genre I found out who my target audience were that I needed to conduct my target audience research on. The results were that indie fans are people of all ages, but mainly from 16-27, and the gender is pretty even having slight tendency towards man. Therefore for the indie product I create my target audience will be the same.

0 Buying patterns – Most fans tend to purchase via the internet in some form or another, and a lot like to attend gigs.

0 Expenditure – The amount spent by my target audience seems to be quite low due to their low average age. Most money in the indie music industry is coming from the older fans.

0 Exposure – Recommendation is the most popular way that exposes music to people, but we have to look at where the people that recommend find their indie music. The most popular method beside recommendation was via he radio/TV.

Page 4: Research conclusions

What have I learned about my product?

0 The overall goal is to create a promotional package for the release of a music product. This package will consist of:

0 A music video0 A 4 panel digipack0 Magazine advertisement These products shall be based on Air Traffic’s album named ‘Fractured life’. The featured song in the music video shall be ‘Shooting Star’.

With my product I need to give the band my own name and brand. I now understand the meaning of the song after studying the music video and lyrics and this will help me with my own interpretation of the song.

Page 5: Research conclusions

What have I learned about music videos?

0 I learnt about how to categorise a music video, which will help decipher which kind of music video I try to create. I also saw many interesting techniques and shot types, which I am likely to go forward with in my music video. As well as this, I saw that I need to control what is in my music video to make sure it obliges to a bleak colour scheme

Page 6: Research conclusions

What have I learned about digipacks?

0While researching digipacks I discovered there are a few factors that you need to consider when constructing a digipack. One of these is consistency, you must make each panel of the digipack of the same design and colour scheme, or it would look a bit odd. Another thing I have learnt is that if the album is from a band that isn’t very well known their branding has to be the title. As the images of the band members is not enough to stamp down a brand image.

Page 7: Research conclusions

What have I learned about adverts?

0The main thing I have learned while deconstructing magazine advertisements is the information that needs to be contained in an advertisement. The information contained should be only crucial information in clear font so the reader can not misinterpret it. The brand and genre of the band also need to be implied through the colour scheme and titles used.

Page 8: Research conclusions

Summary

0 To summarize, the research phase in building my product has been extremely helpful. With all three parts of my product I am now going to have a much better idea of how to construct them. I now know the techniques to provide evidence the products are indie genres. Researching the genre of indie has really given me a feel for what it is all about and will change my approach to making my music video. As well as this I now know the relevant information to be contained on each part. My target audience was particularly useful in helping me to know how to approach my final product. Learning trends about my audience will help me with what to put in my music video to interest them. Also, it will allow me to know how to catch the eye of my audience in my print media advertisements. Finally, research has taught me the importance of branding, and where branding is most relevant in a release of an album.