Francis SerumagaPresentation

Introduction

Questionnaire results

Questionnaire results

Important open question relating to why target audience wouldn’t go to the cinema more.

Vox Pop

I created a Vox Pop to gauge viewing and programming habits of target audience

https://www.youtube.com/embed/VC5p3yBpye0 Questions 1 - What TV channels do you mainly watch?

Question 2 - How long do you watch TV on average a day?

Question 3 - How do you normally watch your films?

Question 4 - What platform do you mostly watch your shows/films?

Question 5 - What are your views on anti-piracy laws?

Focus Grouphttps://player.vimeo.com/video/165114200

1. Do you know what anti - piracy is - if so what?

 2. Have you ever seen an anti piracy advert before? What did you think of it?

 3. How do you think piracy can be reduced? 

4. Why do you think people pirate? 

5. Have you ever pirated a movie before? If so what lead you to doing it?

Competitors

For the first piece of research, I would research different competitors who are also trying to get the word of anti-piracy across.

Each of the 5 ads which I looked at would take a different techniques

Advertising Placements

I would also research the use of advertising placements.

Research the best time to advertise on certain TV networks; and would also look at the different between how much it is to advertise during different times of the day.

Secondary Research

Article relating the emotions used in advertising

How to set-off certain emotions in advertisements

How we should use emotions in our advertisements?

Production Research

Cameras and Tripods

Locations

Talent