Your sub-title here

Vietnam smartphone satisfaction / dissatisfaction

Most users are dissatisfied with waterproof and battery life

• Survey about smartphone satisfaction and dissatisfaction• Sample size: 502 samples• Respondent criteria: Male & Female, IOS & Android users, 15-44 years old• Area: Vietnam• Conducted time: October 30th-November 10th, 2015

Survey information

• 76% people use Android and 24% people use IOS.

• 31% people are dissatisfied with battery life.

• 67% people want to use smartphones with long battery life.

• Battery life of the 80% smartphone are likely to run out within

a day.

• 83% people have dropped their smartphone.

• 36% people have their smartphone lost and stolen in street.

• 41% people use the online app or service in case of the lost

Executive summary

Male49%

Femal

e51%

Gender

53%36%

8%2%

Area

Ho Chi Minh CityHanoiDa NangOther

15-19

20-24

25-29

30-34

35-39

40-44

0 5 10 15 20 25 30 35 40

34%

20%

16%

22%

9%

1%

Age

Age

Respondent profile

People with high income use more IOS than Android.

46%

24%

24%

6%

Android user

Less than 3M VND 3M-5M 5M-10M 10M-50M

36%

26%

25%

13%

IOS user

Less than 3M 3M-5M5M-10M 10M-50M

OS type by monthly income

OS type by gender

Android user IOS user

55%41%

45%59%

What kind of smartphone do you use?

Male Female

IOS is used by women more than men.

Brand Device design

Display quality

Usability Weight Sound Quality

Camera Devise size

Display size

Durability Battery life

Water proof

78%

68% 67% 64%62% 61%

57% 55% 54% 52%

33%

18%

59%53% 54%

63%

48%53%

46%52%

58%

43%

36%

26%

How much are you satisfied with your phone?IOS Android

Users are dissatisfied with battery life and water proof function.

Smartphone satisfaction by feature

IOS users are satisfied with brand the most.

Female Male

54%

40%

22% 24%

Are you satisfied with your smartphone brand?

IOS user Android users

Gender difference in brand satisfaction

Android users are dissatisfied with battery life more than IOS users.

26%

74%

IOS user

Dissatisfied Average/Satisfied

Dissatisfaction with battery life

33%

67%

Android user

Dissatisfied Average/Satisfied

More women want phones with better camera than men do.

Long battery life

Better camera feauture

innovation design

Better sound quality

64%

36%

39%

25%

71%

49%

32%

35%

Female Male

The features needed for smartphone

Women start concerning when battery is about to run out more than men.

I do not care

once it runs out of battery

40-60%

30-40%

20-30%

10-20%

1-10%

5%

3%

5%

12%

22%

28%

23%

2%

3%

2%

6%

17%

38%

31%

What percentage of battery You would start concerning ？

Female Male

Concerns on smartphone battery

- Battery problem is the most problem for both users.- Android users have more malfunction of device as problem than IOS users.

Hardware evice problem

Trouble with water

Screen is broken or fractured

Malfunction of device

I had dropped phone

Battery problem

14%

15%

20%

18%

33%

44%

23%

23%

23%

35%

38%

45%What kind of technical problem have you had?

Android Users IOS Users

Technical problem experience of smartphone

Dropped from hand in operating deivices

From desk or table

Dropped from clothes pokets

Dropped from hand in not operating devices

When my child plays it

Dropped from the bag

Others

40%

32%

31%

21%

19%

9%

40%

How have you dropped your smartphone?

Situation when users drop smartphone

More smartphones are stolen and lost in South Area than other area.

North Middle South

11%

17%

25%

9%

15%

10%

Have you ever have your smartphone stolen or lost?

Stolen and lost lost

Smartphone stolen experiences

Most users have lost and have smartphones stolen in street.

Street36%

Café9%

Public transportation

17%

Park14%

School20%

Places smartphones have stolen and lost

Use of the screen protection film

Use of the smartphone protection cover

Use of the online search app or service in care of the

lost

Use of the strap to tie it to your clothes

79%

57%

56%

83%

88%

73%

62%

87%

Male Female

Smartphone accessory ownership by gender

Women use more smartphone protection cover than men.

Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of

quantitative and qualitative survey online.

＋ =

Info@qandme.net

Quantitative Survey Qualitative Survey Better UnderstandingUnderstand the consumer trend and opinions through the numeric data

Feel the insight of your targetaudience through online focusgroup of chatting.

You receive both of generic and deep information easily with affordable pricing.