Dia 1

RONALD VAN DEN HOFF

FUNCTIONALASPIRATIONALMEANINGFULL

INDUSTRIAL REVOLUTION DIGITAL REVOLUTIONAGRICULTURALSOCIETYINDUSTRIALSOCIETYDATASOCIETY FABRICATION REVOLUTION1850199020302015BEFORE 1800

SCENARIOS

THE CITY: YOUR STAGEMETROPOLIS REVERSEDNETWORKED SERENDIPITYMINORITY REPORT

SCENARIO 1 THE CITY: YOUR STAGEplatforms for social business, real time delivery & smart services. Disruption economic value chain.

STAGES FOR ROOMS, CARS, SHOPS & MORE

5

STAGES FOR FREE AGENTS

SCENARIO 2

METROPOLIS REVERSEDestablishment fights innovations and tries to maintain order.

SHARE KNOWLEDGE

SHARE KNOWLEDGE

DATA PRODUCTS, SOCIAL REACTIONS

bike theft hot spots

PARIS: CABBIES SLASH TIRES, SMASH WINDSHIELDS IN PROTEST AGAINST UBER

SCENARIO 3

MINORITY REPORT:unlimited data & artificial intelligence. the end of the commons.

VIRTUAL COUNTRY?

Estonia's government has a plan to introduce E-resident ID cards. E-residents can use Estonian online services, open bank accounts, and start companies without ever having to physically visit Estonia.

THE COMMONS DISAPPEARING

THE COMMONS DISAPPEARING

SCENARIO 4

NETWORKED SERENDIPITYsharing, crowd collaboration, value creation platforms, but macro economic disruption.

Authenticity, what consumers really want, Pine & Gilmore, 2007CREATION & PROGRESSION OF ECONOMIC VALUE:VALUE CREATION: THE NEXT STEPSERVICESGOODSCOMMODITIESEXPERIENCESTRANSFORMATIONStailor made+educationalelementunexpectedrelevantexperience

SERENDIPITY

SERENDIPITOUS OPPORTUNITIES

SERENDIPITOUS OPPORTUNITIES

SERENDIPITOUS OPPORTUNITIES

SHARE THE ABUNDANCE ACCES

CROWD COMPANY

more important than ownership.connected people rise of the

data bySHARE THE ABUNDANCE: ROOMS

SHARE THE ABUNDANCE: SPACE, FOOD, MUSIC

CIVIL PARTICIPATION: JOBS, TASKS & STUFF

MONEY & MARKET SYSTEMS

MACRO ECONOMIC DISRUPTION

Car sharing in the 10 US key markets appears to be displacing vehicle purchases at a rate of 32 to 1 * (one car-sharing fleet vehicle displacing 32 vehicles that would have otherwise been purchased)

The AlixPartners Car Sharing Outlook

NEW SOCIAL ECONOMIC OPPORTUNITIES

4 SCENARIOS LEADING TO: -CITIES TO BECOME MORE IMPORTANT THAN COUNTRIES.- GROUPS OF CONNECTED PEOPLE MORE IMPORTANT THAN TRADITIONAL ORGANIZATIONS.

MESH CONNECTIONS : SERENDIPITY

FUNDmarket survey & money

SELLMARKETPLACES

CREATEprototype + build

SERVICES

MEET&SHARE@ physical spaces

MARKTPLACE

WORK & MEETUP

KNOWLEDGE

NETWORKCONNECTIONSwith peopleyouknowUNEXPECTEDREAL TIMEmeeting RELEVANTpeopleyouDONTknow.

HOTELS

MAKERSKNOWMADSHOSPITALITY

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Freemium model for co-working to connect, create, incubate & accelerate, within a network of connected people

private spacesmonetary capitalfree co working & open collaborationsocial capital

co-work spacesmeeting spacesdesk spaces

Freemium model for co-working to connect, create, incubate & accelerate, within a network of connected people

1 out of 8 co-workers

new job, new project, new company.

2013 Results achieved by the S2M Mesh*:>50% of coworkers: better product & services. better professional & personal growth. sense of belonging.

>60% of coworkers: unexpected relevant meeting.* 2013 Survey by the Rotterdam School of Business.

Free seats Paid seats 2012 60.000 150.0002013 85.000 235.000

2014 YTD: 200.000 seats booked

avg: 250 K impressions per week on Twitter70+ locations - 7 countries avg. size: 100-2500 m2Results achieved by the S2M Mesh*:

WWW.MYOWNS2M.COM

WWW.THESERENDIPITYMACHINE.COM

WWW.SOCIETY30.COMFree download code:Y2OFYN1C72THE BOOK

FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS

Visual: in collaboration withMarco Derksen, UpstreamSander Duivestein, Vindt.

Authenticity, what consumers really want, Pine & Gilmore, 2007CREATION & PROGRESSION OF ECONOMIC VALUE:VALUE CREATION: THE NEXT STEPSERVICESGOODSCOMMODITIESEXPERIENCES