604 Sheppard Avenue, Pickering, Ontario L1V 1G3Tel: 416-281-7816 • Fax: 416-281-7836

URL: rennickhoppe.com • rennickmarketing.com

fund development & marketing

solutions for your organization

We’re a different kind of fund development company.Unconventional, innovative, driven is more than a catchphrase. It’s the best way to

describe our approach to helping your organization raise the funds and profile

required to carry out their mission.

Lee Rennick and Peter Hoppe have over 45 years ofcombined experience in almost every avenue of fund development and

marketing. Over the past 14 years we’ve also developed a highly trained staff and

a close alliance with other talented associates, consultants and suppliers. This

allows us to deliver the expertise you need, while focusing our attention on the

success you want to achieve.

Serving both charitable and corporate clients, we bring the best oftwo worlds together. Our unique blend of creativity, marketing

principles, and know how has served us well. It has also helped our clients

achieve some pretty amazing results. But our success also comes from a

willingness to roll up the shirtsleeves and get the job done.

We begin by understanding your immediate needs, what really matters to you,

and where you ultimately want to be. Then we work together to make it happen.

We enjoy an informal and collaborative relationship with our clients, but employ

a very practical, results-oriented approach to our work. Most of all, we prideourselves on demonstrating value for our service, and

work hard at exceeding expectations.

If you believe that everything your organization does to carry out its mission

should be connected, why not work with a company that appreciates the big

picture and can help bring it all together.

Get in touch. We’d like to hear from you!

Lee Rennick, President Peter Hoppe, CEO416 281-7816 ext. 2 416-281-7816 ext. 1lrennick@rharms.com phoppe@rharms.com

Lee Rennick is President of RHA-RMS INC.She has over 23 years of experience in delivering strategic marketing programs for corporations and non-profit organizations. After completing a degree in fine arts, Lee established a career in fund development and marketing working for organizations like St. John Ambulance, Canadian Feed The Children, and Second Harvest. In 1997,she launched Rennick, Hoppe & Associates with her partner Peter Hoppe. Lee is a leader in developing innovative marketing concepts and cross promotions, securing corporate and business-to-business partnerships, and building customer loyalty programs. She is an avid researcher, always looking for common ground between the corporate or charitable partners she is trying to bring together. Lee is well connected, and brings a strong corporate marketing and branding perspective to non-profit initiatives and programs.

Peter Hoppe is CEO of RHA-RMS INC. He has over 25 years of charitable sector leadershipexperience. After completing graduate studies ininstitutional and business administration, Peterlaunched his career in fund development withThe Kidney Foundation of Canada. Prior to joining RHA, Peter was Associate Executive Director of the Canadian Cystic Fibrosis Foundation and Vice-President, Development & Communications of Canadian Feed The Children. During his tenure in the charitable sector he was responsible for raising annual revenues in excess of $10 million through awidely varied fund development portfolio. He isseasoned in many areas of fundraising including:strategic analysis and planning, direct responseprogram management, corporate partnerships,corporate giving, foundation grant proposals,writing and communications.

OUR SERVICES

Strategic Marketing Concepts & Campaigns

Fund Development Analysis & Strategic Planning

Direct Response Program ManagementDirect Mail ~ Telemarketing ~ Online ~ Monthly Giving ~ Donor Analysis

Corporate Partnerships & Sponsorships

Corporate Giving & Foundation Grant Proposals

MediaTraditional – Online – Social

Creative Writing & Marketing Communications

Strategic Marketing Concepts & Campaigns:Every vital cause, mission, program, or project needs to be marketed to the appropriate audience in a creative and compelling manner. Just getting out thereisn’t enough. As a company that works in both the corporate and charitable sector, we know how to turn ideas and goals into action and results. With your involvement every step of the way, inspiration blossoms into creative concepts,art representations, strategic plans, marketing partnerships and executed campaigns for print, online and other media.

Fund Development Analysis & Strategic Planning:Practical planning yields practical results. But before you plan, let us help youwith some key analysis of what’s working and what isn’t. From there we’ll developa few recommendations and targets for growth and diversification, and a plan of action to get you where you want to be. You can be involved every step of the way so that the plan we develop is your own. You don’t have the time ormoney to spin your wheels. So why not let us help you find the fastest road to fundraising success.

Direct Response Program Management: With almost threedecades of experience in all forms of individual giving, we know how a well-run,donor centred program can catapult an organization to new and sustainableheights. We take a strategic long-term and integrated approach to acquiring andcultivating donors with a strong focus on monthly giving. We can show you howto integrate online and telephone communications to achieve even stronger results. While effective direct mail can bring you closer to the bulls eye, integratingonline and telephone communications can often get you there faster and more efficiently. Fresh creativity, comprehensive donor and campaign analysis, and regular strategic reviews, are the ways through which we ensure that individualgiving grows and expands to play a major role in the financial health of our clients.Our direct response services are especially unconventional, innovative and driven!

Corporate Partnerships & Sponsorships is how RHA beganbuilding a reputation for bringing the charitable and corporate sectors together.Successful partnerships need to benefit both partners. We never lose sight of thisfundamental principle. Because we work in both sectors, we know and understandwhat corporations are looking for in a charitable partner or project sponsorship.We also know what charities need in a corporate partner beyond a financial contribution. But we don’t just tell you these important fundamentals. We go out and find the partner you’re looking for. From developing the proposal, promodeck and offer, to researching the best prospects, to making the approach, and finally negotiating an agreement – we roll up the shirtsleeves and get the job done.

Corporate Giving & Foundation Grant Proposals:It’s not easy being one of thousands of requests for financial support a company or foundation receives every year. So why not start by making sure that theprospects you are approaching are interested in what you have to offer. We excel in prospect research and in finding the right fit between the programs andservices you need to fund and the corporations and foundations most likely to support them. Then we take it a step further by creating personalized and customized appeals or proposals that are compelling, convincing and sometimes, a little unconventional. But it doesn’t stop there because no matter how goodyour first effort is, the results will only improve with a few reminders about howstrong your organization is and how successful the program for which you areseeking funds can be with the support of that vital prospect. Let us help you cultivate new relationships that can lead to sustainable financial partnerships.

Media – Traditional, Online & Social:From securing media sponsors and partners to building a social media campaignto attract new members and donors, we can navigate the tricky waters of mediastrategies and relations for you. Let us help you drive traffic to your web site, builda community of support for your organization, or learn how to use today’s popularnetworking sites to facilitate interaction and engagement. Through our media release partner and access to Canada’s most extensive media database, we can develop and deliver your message to a wide media spectrum or to specific mediacontacts. If your organization has a story to tell let us deliver the message!

Creative Writing & Marketing Communications are thebackbone of most successful fund development programs and marketing initiatives.Before you can garner support for your cause or mission, you need to communicatewhat your organization does in a clear, concise, and persuasive manner. Whetherwe are writing an appeal to your donors, a foundation grant proposal, a generalbrochure or your next annual report, we go to great lengths to ensure that whatever we produce will communicate the passion and pride of your organization’ssuccess and vision. We can take your next communications project from conceptto print with your involvement every step of the way. You have something to say.Let us help you craft the message.

We have served a wide Variety of Organizations

“CPAR has had a very productive relationshipwith RHA for a number of years. They know theirstuff and are committed to their clients.”

Dwight Peters,Director of Development, CPAR

Peter Hoppe has been assisting the MAA inits Annual fund-raising campaign since Fall 2008.We are pleased with his listening skills, steadfastpatience, and his commitment to excellence,creativity and efficiency in helping us to achievea higher level of response from our alumnimembers. Working with both the MedicalAlumni Association and the Faculty of MedicineOffice of Advancement, he has demonstratedexpertise in developing separate butcomplementary fund-raising initiatives for theMAA’s annual fund, and an MAA/Faculty ofMedicine partnership campaign to raise funds forundergraduate medical student financial assistance.We are pleased with the performance of theRennick, Hoppe & Associates team!

Ruth Gillings, Manager, University of Toronto, Medical Alumni Association

HEALTH

ALS Society of CanadaCampbellford Memorial Hospital FoundationCanadian AIDS Treatment Information Exchange - CATIECanadian Association of Naturopathic DoctorsCanadian Cystic Fibrosis FoundationCanadian Foundation for Dental HygieneCanadian Hemophilia SocietyCanadian Orthopaedic FoundationCanadian Paraplegic AssociationCanadian Foundation for AIDS Research - CANFARChildhood Asthma FoundationChildhood Cancer Foundation CanadaChildren’s Health FoundationCoalition of Family PhysiciansEasters Seals OntarioHôtel-Dieu Grace Hospital FoundationHuntington Society of CanadaOntario Lung AssociationOntario March of DimesOsteoporosis Society of CanadaPink Tulip FoundationPrincess Margaret Hospital FoundationProstate Cancer Research FoundationRunnymede Healthcare CentreSheena’s Place

EDUCATION

Canadian Child Care FederationHumber College Students’ FederationLearning Disabilities Association of OntarioOntario Tourism Education Training - OTECUniversity of Ottawa Student FederationUniversity of Toronto, Faculty of MedicineUniversity of Toronto, Medical Alumni AssociationYouth Science Ontario

ARTS

Abilities Arts FestivalCountry World Dance ChampionshipsOpera MississaugaReel World Film FestivalStation Gallery

SOCIAL AND COMMUNITY

Big Brothers and Sisters of CanadaBlock Parent Program of CanadaBoys and Girls Clubs of PeelBreakfast for LearningCanadian Centre for Victims of TortureOntario Block Parent ProgramCanadian Feed The ChildrenGirl Guides of CanadaHIV AIDS Legal Clinic of Ontario - HALCOHOOPS All StarsJunior Achievement of Central OntarioPathways for Children & FamiliesPWA - Toronto People With AIDSScarborough Children’s Safety VillageThe Children’s Emergency FoundationWesthill Community Centre

INTERNATIONAL DEVELOPMENT

AMREF CanadaCODECanadian Physicians For Aid and Relief - CPARChristian Children’s Fund of CanadaKim Phuc FoundationKairos CanadaLifeCorps InternationalNelson Mandela Children’s FundRights & Democracy Rooftops CanadaStreet Kids International

“Rennick, Hoppe & Associates are a great addition to our Development Team.They compliment and extend our development expertise. Peter provides strategicadvise and council that we otherwise would be missing in the areas of directmarketing and general fundraising, and Lee offers us her strategic council andgreat marketing and promotional skills. Both are a joy to work with!”

Wendy Wong, National Director of Resource Development, Canadian Hemophilia Society

604 Sheppard Avenue, Pickering, Ontario L1V 1G3Tel: 416-281-7816 • Fax: 416-281-7836

URL: rennickhoppe.com • rennickmarketing.com

The Canadian Child Care Federation (CCCF) enlisted the help of Rennick Hoppeand Associates to develop a Fund Development Strategic Plan that would assistthe Federation to diversify its funding. RHA was able to identify the Federation'sstrengths and opportunities that would be attractive to potential funders andcorporate partners. Working closely with the Federation, RHA quickly pulledtogether an extensive, multi-year fund development strategic plan that hasprovided the Federation with a clear path forward on developing and buildingupon a strong and diversified donor base.

Brigid Rivoire,CCCF Executive Director

“Peter is very knowledgeable and experienced. Heis responsive to client needs, collaborative and easy

to work with. He’s always there for you andconsistently does a good job. I trust him to do

what’s best for my organization.” Patricia Coty,

Senior Development Director, Children’s Health Foundation

Profile Page: Rennick, Hoppe & Associates& Rennick Marketing Solutions Twitter username: @RennickHoppe