reinvent e commerce with cloud

© 2012 IBM Corporation

Reinvent E-Commerce with Cloud

Tran Viet Huan, PhDCTO, Cloud Labs, IBM ASEANCTO, IBM Vietnam


Leaders looking to the cloud to respond to powerful new forces


IBM provides the power of cloud to rethink IT and reinvent business so organizations can…

Enabling new IT and business processes that break down traditional silos, connect and empower people across the ecosystem, and simplify information access—to increase productivity and speed time to revenue and results

Deliver IT without boundaries

Speed the delivery of newofferings and services bycreating new models of self-service and deployment.

Transform the economics of innovation

Interacting with customers, partners and citizens in valuable new ways, while ensuring security and privacy, to improve their experience and perception of the brand and build trust—driving loyalty that lasts.

Build enduring partner and citizen relationships


Cloud Value FrameworkVa

lue

Chai

n

Improve

Tranform

Create

Enhance Extend Invent

Customer Value Proposition

Source: IBM Institute for Business Value analysis, 2012.

The Cloud Value Framework helps organizations classify the extent to which their use of cloud impacts value propositions and value chains.

Optimizers

Innovators

Disruptors

Smarter Data Center

Smarter IT-Business Center (SIB)

Market Focus for the last few years

Market Focus for the last few years


Smarter Commerce on Cloud Smarter Commerce on CloudBUY

Marketing on Cloud Marketing on CloudMARKET

SELL Analytics on Cloud Big Data on Cloud Mobility Devices on Cloud

Analytics on Cloud Big Data on Cloud Mobility Devices on Cloud

SERVICES Collaboration on Cloud Collaboration on Cloud

OPERATIONS Asset Management on Cloud Asset Management on Cloud

Women & Infant

Hospital

Women & Infant

Hospital

INNOVATORS

Thoughts:

Can you provide these as a services to your Ecosystem partners, your divisions or customers?

Self Service, Division charge back, New Business Model

Thoughts:

Can you provide these as a services to your Ecosystem partners, your divisions or customers?

Self Service, Division charge back, New Business Model


Cloud adoption patterns are emerging backed by proven best practices

Cloud Enabled Data Center (IaaS)

Cloud Enabled Data Center (IaaS)

Cloud Platform Services (PaaS)Cloud Platform Services (PaaS)

Cloud Service Provider


Business Solutions on Cloud (SaaS)

Business Solutions on Cloud (SaaS)

Accelerate time-to-market with new workloads

Deliver innovative business services

Cut IT expense, risk & complexity

Gain immediate access to applications

Transition IT from a cost center”to a strategic center of business value

Enable dynamic cloud based service delivery “On Demand” and at lower cost

Implement new business models for internal and/or external service providing,

Software-as-a-Service delivering IT and process orchestration within and across organizations


Cloud Enabled Datacenter

Cloud Platform Services


Business Solutions on Cloud

IBM is working with clients in each of these areas to helpthem achieve real business value


Cloud capabilities built upon a common platform, with a commitment to open standards

Common open standards technology and a broad industry ecosystem

Private & Hybrid CloudsPrivate & Hybrid CloudsCloud Enablement TechnologiesCloud Enablement Technologies

Managed Cloud Services Managed Cloud ServicesInfrastructure and Platform as a ServiceInfrastructure and Platform as a Service

Cloud Business SolutionsCloud Business SolutionsSoftware and Business Process as a ServiceSoftware and Business Process as a Service

Business Process as a ServiceSoftware as a Service

Business Process as a ServiceSoftware as a Service

Platform as a ServicePlatform as a Service

Infrastructure as a ServiceInfrastructure as a Service

DesignDesign DeployDeploy ConsumeConsume

Enables private/hybrid cloud service delivery and

management

Secure and scalable cloud managed services platform

Pre-built Cloud SaaS business applications and solutions


Smarter Commerce

Social Business

Business Analytics & Optimization

IBM is defining new segments and driving new value for our clientsCloud-enabled capabilities allow clients to optimize people, processes, decisions, and assets

Smarter Cities


Accelerate Transformation with Smarter Commerce on Cloud

IBM Smarter Commerce on Cloud offers the advantages of cloud economics and immediate access to Smarter Commerce solutions in order to accelerate your company’s ability to transform the entire customer experience

Accelerate your response to changing market dynamics by using the cloud to analyze data from multiple sources in real-time to provide deeper insights into customer behavior

Accelerate your response to changing market dynamics by using the cloud to analyze data from multiple sources in real-time to provide deeper insights into customer behavior

Accelerate customer value by using the cloud to reduce your time to market and deliver innovation faster

Accelerate customer value by using the cloud to reduce your time to market and deliver innovation faster

Accelerate customer, supplier and partner engagement by collaborating in the cloud, making it easier for everyone to access and share information


Analyzeat the point of impact

Accelerate business

process innovation

Accelerate business

process innovation

Connect people with collaborative business networksMarketBuy

Service Sell

Smarter Commerce on Cloud creates new opportunities to redefine value chains and accelerate time to value.


Enables companies of all sizes to quickly and affordably upgrade their commerce processes and deliver a seamless, end-to-end customer experience, by providing enterprise-class e-commerce capabilities in the cloud

Integrated e-commerce platform delivering marketing, selling & fulfilment:

•Maximize on-line revenues by accelerating online store implementations

•Deliver a customer-centric shopping experience

•Use insights into customer behavior to enable personalized offers and promotions

•Optimize inventory with available to promise and flexible fulfillment options

•Empower business user to build and personalize relationships with customers

IBM Commerce on Cloud

IBM Smarter Commerce on Cloud

Market

SellService

Buy


Complete eCommerce Solution With Flexible Deployment Models

Flexible Cloud Deployment Models

IBM Commerce Platform

Reporting &

Analytics

Sales Tax

Email Services

Complementary functionality

IBM Commerce on Cloud*

IBM Cloud Infrastructure and Services

Catalog & Merchandising

Checkout Fulfill Reporting

*Conceptual diagram only. Does not reflect pricing / packaging

Order Mgmt.

Payment Systems

..and others as needed

Web App Caching

Ratings &Reviews


IBM Cloud Infrastructure and ServicesSupport Dynamic Business Needs

App Management & Hosting

Data Retention & Migration

Disaster Recovery

Network & Infrastructure Management

Software Support

Security & Compliance Certification

Support Helpdesk


Cloud Solutions reduce risk and accelerates time to benefit


AttributeCapital Investment

CustomizationTime to Implement

ScalabilityFlexibility

On Premise on CloudHigh

HighLong

LimitedLow

Low

LowShort

UnlimitedHigh

Smarter Commerce on Cloud Delivers Many Benefits

The choice of deployment method will depend upon your unique business situation and fit.

Operational Expense Low HighDependency on IT High Low


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reinvent e commerce with cloud

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