reimagining devonian square
DESCRIPTION
Produced as the final assignment in PC8101 in the Master of Professional Communication program at Ryerson University. This presentation looks at the need to re-imagine Ryerson's Devonian Square into a more functional and beautiful space. The aim is to incorporate the best elements of the current space with new features that are consistent with Ryerson University's architectural identity.TRANSCRIPT
REIMAGINING DEVONIAN SQUARE
PC 8101 Team Presentation28 Nov 2011
Alicia D’SouzaHayley V. Fuller
Vin Heney
#devosquare
AGENDA•Rationale (Alicia)•Proposed Solution (Hayley)•Benefits & Drawbacks (Vin)•Examples of Success Elsewhere (Vin)•Conclusion (Alicia)•Q & A(Alicia, Hayley, Vin)
"Make no little plans…"
- Daniel Burnham, Chief Planner for the City of Chicago, 1909
1. Urban Intensification
2. People First: Pedestrianization of the Urban Environment
3. Commitment to Design Excellence
Image Arts Building
Student Learning CentreMaple Leaf Gardens
RATIONALE
Toronto Normal School, 1852 Ryerson Polytechnical Institute, 1971
Devonian Pond,1978
Devonian Pond, 1980
PROPOSED PLAN
"Make big plans." - Daniel Burnham, Chief Planner for the City of Chicago, 1909
- Watzlawick, Helmick &Jackson
“There is no such thing as non-
communication”
2120
The Plan:
2220
The Plan:
21
Implementation:
COMPARABLE COSTS
Greensboro Park
$360,000
Carter Barron
$263,000
Schroeder Park
$542,000
Lakeside Campus
$400,000
UCA$300,000
Reimagined
Devonian$550,000
COMPARABLE COSTS
$45 million
$112 million
$70.95 million
$550,000
source: Ryerson Budget, 2011
PROMOTIONAL PLAN
Traditional Media
Press Release
Townhall
28
30
Social Media Initiatives
CrowdsourceCompetitions
CrowdsourceCompetitions
BENEFITS• Increased student space•Versatility•Visual consistency•Income generator•Focal point for campus
DRAWBACKS & CONSIDERATIONS•Costs
•Permits & Permissions
•Community Concerns
OTHER SUCCESSES
CONCLUSION
QUESTION & ANSWER