reimagining devonian square

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REIMAGINING DEVONIAN SQUARE PC 8101 Team Presentation 28 Nov 2011 Alicia D’Souza Hayley V. Fuller Vin Heney #devosquare

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Produced as the final assignment in PC8101 in the Master of Professional Communication program at Ryerson University. This presentation looks at the need to re-imagine Ryerson's Devonian Square into a more functional and beautiful space. The aim is to incorporate the best elements of the current space with new features that are consistent with Ryerson University's architectural identity.

TRANSCRIPT

Page 1: Reimagining Devonian Square

REIMAGINING DEVONIAN SQUARE

PC 8101 Team Presentation28 Nov 2011

Alicia D’SouzaHayley V. Fuller

Vin Heney

#devosquare

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AGENDA•Rationale (Alicia)•Proposed Solution (Hayley)•Benefits & Drawbacks (Vin)•Examples of Success Elsewhere (Vin)•Conclusion (Alicia)•Q & A(Alicia, Hayley, Vin)

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"Make no little plans…"

- Daniel Burnham, Chief Planner for the City of Chicago, 1909

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1. Urban Intensification

2. People First: Pedestrianization of the Urban Environment

3. Commitment to Design Excellence

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Image Arts Building

Student Learning CentreMaple Leaf Gardens

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RATIONALE

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Toronto Normal School, 1852 Ryerson Polytechnical Institute, 1971

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Devonian Pond,1978

Devonian Pond, 1980

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PROPOSED PLAN

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"Make big plans." - Daniel Burnham, Chief Planner for the City of Chicago, 1909

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- Watzlawick, Helmick &Jackson

“There is no such thing as non-

communication”

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2120

The Plan:

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The Plan:

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Implementation:

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COMPARABLE COSTS

Greensboro Park

$360,000

Carter Barron

$263,000

Schroeder Park

$542,000

Lakeside Campus

$400,000

UCA$300,000

Reimagined

Devonian$550,000

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COMPARABLE COSTS

$45 million

$112 million

$70.95 million

$550,000

source: Ryerson Budget, 2011

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PROMOTIONAL PLAN

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Traditional Media

Press Release

Townhall

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Social Media Initiatives

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CrowdsourceCompetitions

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CrowdsourceCompetitions

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BENEFITS• Increased student space•Versatility•Visual consistency•Income generator•Focal point for campus

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DRAWBACKS & CONSIDERATIONS•Costs

•Permits & Permissions

•Community Concerns

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OTHER SUCCESSES

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CONCLUSION

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QUESTION & ANSWER

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Alicia D’Souza [email protected]

Hayley V. [email protected]

Vin [email protected]