references journals -...

References

Journals

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Towards Private Labels In Indian Grocery Retail Context, International

Journal Of Research In Commerce And Management (IJRCM), Volume. 2,

Issue. 8, ISSN: 0976- 2183, pp. 81- 87

2) Abhishek (2011); Private Label Brand Choice Dynamics (Logit Model

Involving Demographic And Psychographic Variables); Indian Institute Of

Management Ahmedabad India, W.P. No. 2011-01-07, pp. 1-20

3) Abhishek Sule et. al (2009); Overhauling of Kirana Stores, Indian Journal of

Marketing, Volume XXIX, No. 8, 2009, ISSN: 0973-8703, pp. 3-10

4) Aditi midha et. al (2012); Buying Behaviour of the Bottom of Pyramid Towards

Retail Sector - A Study in Delhi, International Journal of Retailing & Rural

Business Perspective, volume 1, Number 1 , ISSN (P): 2279-0934, ISSN (O):

2279- 0942, pp. 1-9

5) Akanksha Taunk (2013); Private Brands And Store Loyalty: An Empirical

Study In Chinchwad, Pune, International Journal of Retailing & Rural

Business Perspective, Volume 2, Number 3, ISSN (P): 2279-0934, ISSN (O):

2279- 0942, pp. 485-495

6) Amatul Baseer et. al. (2007); Prospects And Problems Of Indian Retailing,

Indian Journal of Marketing, Volume. XXXVII, Number. 10, ISSN: 0973-8703,

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7) Ankita Batra(2014); Factors Influencing Consumer Purchase Decisions at

Organized Retail Stores In New Delhi, International Journal of Innovative

Research & Development, Volume: 03, Issue: 8, ISSN: 2278- 0211, pp. 249-

253

8) Anurag Agarwal et. al (2014); A Study Of Emotional Satisfaction, Relationship

Quality & Customer Loyalty In Retail Industry, International Journal of

Retailing & Rural Business Perspective, Volume 3, Number 1 , ISSN (P):

2279-0934, ISSN (O): 2279- 0942, pp.732-740

9) Aparajita Das Gupta et. al (2014); Shopper Marketing: Helping Create A

Distinctive Appeal, International Journal of Retailing & Rural Business

Perspective, Volume 3, Number 2 , ISSN (P): 2279-0934, ISSN (O): 2279-

0942, pp.898-904

10) Arun Kumar Singh et. al (2013); Understanding Personality Characteristics

And Behaviour of Consumers Towards Private Labels In Indian Retail,

International Journal Of Management Research And Review (IJMRR),

Volume. 3, Issue. 2, ISSN: 2249- 7196, pp. 2429- 2440

11) Arunmozhi Ramaiyan (2011); Predicting Factors Influencing Purchase of

Aashirvaad Brand Using Logistic Regression, Indian Journal of Marketing,

Volume 41, No. 5, 2011, ISSN: 0973-8703, pp. 31-38

12) Atul Kumar et. al (2013); Store Attribute And Retail Format Choice,

International Journal of Retailing & Rural Business Perspective, Volume 2,

Number 2, ISSN (P): 2279-0934, ISSN (O): 2279- 0942, pp. 411-418

13) Bh. Venkateswara Rao (2013); Organized Retailing: Poised For Rapid

Growth, International Journal of Retailing & Rural Business Perspective,

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229

14) Bijuna C. Mohan et. al (2012); Customer Based Brand Equity In The Fast

Moving Consumer Goods Industry In India, The International Journal of

Management, Volume. 1, Issue: 04, ISSN: 2277-5846, pp. 1-19

15) Binkey Srivastava et. al (2012); Location Intelligence: A New Strategic Tool

To Indian Retailing, International Journal of Retailing & Rural Business


0942, pp.113- 118

16) Dr. C.P. Gupta et. al. (2007), Retailing: An Emerging Trend In India, Indian

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17) C.V. Krishna et. al. (2012), Consumer Preferences Towards Private Label

Brands In Indian Apparel Retail - A Pilot Study, International Journal of

Research in Management, Issue2, Vol. 2, ISSN 2249- 5908, pp. 1-10

18) Dabija Dan Cristian et. al; Study On Retail Brand Awareness In Retail, pp

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19) Deepali Gala et. al. (2013); Consumer Attitude Towards Private Labels in

Comparison To National Brands, International Journal of Business and

Management Invention, Volume 2, Issue 5, ISSN (Online): 2319 – 8028,

ISSN (Print): 2319 – 801X, pp. 12-18

20) Dhananjoy Chakraborty (2014); A Journey Towards Indian Rural Retailing: A

Study, International Journal of Retailing & Rural Business Perspective,

Volume 3, Number 3 , ISSN (P): 2279-0934, ISSN (O): 2279- 0942, pp.1166-

1175

21) Dhivya Sathish and Dr. D. Venkatramaraju, “Satisfaction of Buyers Towards

Retail Outlets”, International Journal of Management (IJM), Volume 3, Issue

1, 2012, pp. 115 - 120, ISSN Print: 0976-6502, ISSN Online: 0976-6510.

22) Dr. DritaKruja and AlkidaHasaj, “Branding in Nonprofit Organizations- The

Case of Albania”, International Journal of Management (IJM), Volume 3,

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6510.

23) Erich Joachimsthaler. et.al (2006); Building brands without mass media;

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24) F. Arockia Doss et. al (2014); Factors Influencing Unorganised Retailing And

Consumer Behaviour: A Study With Reference To Doddaballapura,

Bengalore Rural District, International Journal of Retailing & Rural Business


0942, pp.195- 201

25) G.B. Sathyapriya (2014); A Study On Gender Attitudes Towards Processed

Convenience Food, International Journal of Retailing & Rural Business

Perspective, Volume 3, Number 4, ISSN (P): 2279-0934, ISSN (O): 2279-

0942, pp. 1326-1331

26) G. Laxmi Prabha et. al. (2007); Emerging Retail Trends In India, Indian

Journal of Marketing, Volume. XXXVII, Number.12, ISSN: 0973-8703, pp. 23-

27

27) G. Somashekhar et. al (2014); Shopper’s Preferences And Problems: A

Study Of Unorganised & Organised Retail Outlets In Chittoor District Of

Andhra Pradesh, International Journal of Retailing & Rural Business


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28) Gopal Das et.al. (2009); Impact Of Store Amenities On Buyers Behaviour: A

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29) Prof. H. Venkateshwarlu et. al. (2007); Small Vs Mall, Indian Journal of

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30) Hariprakash (2011); Private Labels In Indian Retail Industry, International

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2231- 5780, pp. 335-340

31) Harpreet Singh et. al (2008); Retailing in India: Recent Trends & Challenges;

Indian Journal Of Marketing, Volume XXXVIII, No. 4, ISSN: 0973-8703, pp.

49-54

32) Harvinder Singh. et. al (2011); Rebranding- A Boon To Survive; Indian

Journal of Marketing, Volume 41, No. 6, 2011, ISSN: 0973-8703, pp. 55-60

33) Indrani Saha (2014), Brand Extension in the FMCG Segment- An Empirical

Study on Perception of Brand Extension by Consumers of Kolkata, IOSR

Journal Of Business and Management (IOSR-JBM), Volume.16, Issue. 4,

Ver. II, e-ISSN: 2278- 487X, p- ISSN: 2319- 7668, pp. 28-35

34) J. Joshua Selvakumar et. al. (2013) Study On The Growth Prospects Of

Private Labels To That Of National Brands In The FMCG Retail Sector In

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1, No. 2, March 2013, PP: 26 - 34, ISSN: 2327-8188 (Online), pp. 26- 34

35) John A. Quelch. et al (2006); Brands versus private labels: Fighting to win;

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36) Justin Beneke (2010); Consumer perceptions of private label brands within

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Management Vol. 4(2), ISSN 1993-8233, pp. 203-220

37) Jyoti Kadpal Bhatt (2012); Retail Industry in India, International Journal of

Retailing & Rural Business Perspective, Volume 1, Number 1, ISSN (P):

2279-0934, ISSN (O): 2279- 0942, pp. 1-6

38) Jyoti Pradhan (2014); Measuring Customer Based Brand Equities Of FMCGs

In Indian Rural Markets- An Empirical Study, International Journal Of

Business And Management Invention, Volume. 3, Issue. 01, ISSN (online):

2319- 8028, ISSN (Print): 2319- 801X, pp. 51-62

39) K. Rama Mohan Rao. et. al (2013); Customer’s Opinion on small scale retail

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40) K. S. VenuGopalRao et. al (2012); A Study of Grocery Shopping Behaviour

In India, Far East Journal of Marketing and Management, Vol.2, No. 3, pp. 13-

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41) Prof. Kalpana Singh (2014); Retail Sector in India: Present Scenario,

Emerging Opportunities and Challenges, IOSR Journal of Business and

Management (IOSR-JBM), Volume 16, Issue 4. Ver. I (Apr. 2014), e-ISSN:

2278-487X, p-ISSN: 2319-7668, pp. 72-81

42) Kavita Tiwari (2012); Perceived Impact Of Ingredient Branding On Host

Brand Equity, Journal Of Marketing And Management, Volume. 3(1), pp. 60-

77

43) Krishna Mohan Sharma et. al (2011); Customer Perception Of Store Brands

VS. National Brand In Select Area Of Maharashtra, Journal Of Engineering,

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44) Lakshmi Nair (2011); Private Labels Brands In Food & Grocery: The

Changing Perceptions Of Consumers & Retailers In India- A Study In The

Pune Region, International Refereed Research Journal, Volume. II, Issue. 01,

ISSN: 2229- 4686, pp. 144- 156

45) Lamba, A J (2003), The Art of Retailing, Tata McGraw-Hill publishing

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46) Lisa Wood (2000); Brands and Brand Equity: Definition and Management,

MCB University Press, ISSN: 0025- 1747, pp. 662-669

47) Dr. M.N. Malliswari (2007); Emerging Trends And Strategies In Indian

Retailing, Indian Journal Of Marketing, Volume. XXXVII, Number. 11, ISSN:

0973-8703, pp. 21-27

48) Dr. M. Anbalagan et. al. (2007); Retail Consumer Market In India- The Next

Big Leap, Indian Journal Of Marketing, Volume. XXXVII, Number. 3, ISSN:

0973-8703, pp. 27-29 & 38

49) M. Raja (2014); An Analysis of Consumer Perception Towards Retail Brands

in Big Bazaar, Chennai, Indian Journal Of Applied Research, Volume. 4,

Issue. 2, Feb 2014, ISSN: 2249-555X, pp. 1-3

50) Dr. M. Ramachandra Gowda (2014); Unorganised Retail Trade In Bengaluru,



51) M. Ramakrishnan et. al. (2012); A Study On Consumer perception Towards

Private Labeled Brand With Special Reference to Big Bazaar, Coimbatore,

Tamilnadu, Researchers World- Journal Of Arts, Science & Commerce,

Volume. III, Issue. 3(3), ISSN:2231- 4172, pp. 79- 85

52) M. Saeed et. al (2008); Rebranding: An Emerging Brand Marketing Strategy

(Trends, Issues and Challenges); Indian Journal Of Marketing; Volume.

XXXVIII, No. 9, ISSN: 0973-8703, pp. 3-11

53) M. Vijaya Baskar et. al (2014); Indian Consumer Purchasing Behavior

towards Branded Processed Food; Asian Social Science; Vol. 10, No. 11,

ISSN: 1911-2017. E-ISSN: 1911-2025, pp. 113-122

54) Manju Malik (2012); A study in customer’s satisfaction towards service

quality of organized Retail stores in Haryana; Indian Journal of Marketing;

vol.42, No.2, ISSN: 0973-8703, pp. 51-60.

55) Dr. Mariyappa B. (2014); Consumer Shopping behaviour Among Modern

Retail Formats In Bengaluru: A Case Study, International Journal of Retailing

& Rural Business Perspective, Volume 3, Number 4, ISSN (P): 2279-0934,

ISSN (O): 2279- 0942, pp. 1369-1376

56) Dr. Maruthi Ram R et. al (2014); Ethics And Challenges of Sustainability &

Growth In Organized Retail of India, International Journal of Retailing & Rural

Business Perspective, Volume 3, Number 2 , ISSN (P): 2279-0934, ISSN (O):

2279- 0942, pp.882-886

57) Mehdi Abrishami et. al (2014); Comparison Of Point Of Purchase In Malls: A

Study Of Pune City, , International Journal of Retailing & Rural Business


0942, pp. 1216-1219

58) Mohammed Reza Jalilvand et al. (2011); The Effect of Brand Equity

Components on Purchase Intention: An Application of Aaker’s Model in the

Automobile Industry; International Business and Management; Vol. 2, No. 2.

2011, pp. 149-158.

59) Mosarrat Farhana (2012); Brand Elements lead to Brand Equity: Differentiate

or Die, Information Management and Business Review, Volume 4, No. 4, pp

223-233, ISSN: 2220-3796

60) Dr. Mrinal Verma (2014); Factors Relating To Success Of Malls, International

Journal of Retailing & Rural Business Perspective, Volume 3, Number 2 ,

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61) N. Venkateshwaran et. al. (2010); The Effect Of Store Image On Consumers’

Store Brand Purchase Frequency And Perceived Quality Of Store Brands

Around Chennai City, Indian Journal of Marketing, Volume. 40, No. 9, ISSN:

0973-8703, pp. 12-19

62) N. Venkateswaran et. al (2009); Role Of Retailing And Growth Of

Hypermarkets In India, Indian Journal of Marketing, Volume XXXIX, No.10,

ISSN: 0973-8703, pp. 3-11

63) Dr. Nandhalal.B, (2013); “An Empirical Study on Customers Attitude Towards

Service Level and Brand Loyalty - Special Reference to Aviva India”,

International Journal of Management (IJM), Volume 4, Issue 3, 2013, pp. 105

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64) Nazia Yaseen et. al (2011); Impact Of Brand Awareness, Perceived Quality

And Customer Loyalty On Brand Profitability And Purchase Intention: A

Reseller’s View, Interdisciplinary Journal Of Contemporary Research In

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65) Noor Firdoos Jahan et. al (2009); Exploring The Trends Of Retail Formats In

India: A Study Of Hypermarkets In Bangalore City; Indian Journal of

Marketing, Volume XXXIX, No. 8, ISSN: 0973-8703, pp. 11-22

66) Neha Gupta (2014);The Changing Face Of Un-Organized Retail In India,



67) Dr. P. Ganesan; Application of Consumer Based Brand Equity with the

Umbrella Brand FMCG (Fast Moving Consumer Goods)- Staples Products,

pp. 1-11

68) Dr. Pinaki Ranjan Bhattacharyya et. al. (2010); Responsible Factors For

Decline Of An Organized Retail Sector: A Case Study Of Samabayika In

West Bengal, Indian Journal Of Marketing, Volume. XXXX, Number. 1, ISSN:

0973- 8703, pp. 53- 60

69) Prasanth M. K et. al. (2013); The Consumption Pattern Of Private Labels In

Kerala, International Journal of Marketing, Financial Services & Management

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70) Prasanth M. K et. al. (2013); A study On The Consumption Pattern Of Private

Labels In Kerala With Reference To Grocery And FMCG, International

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71) Prodhuturi Venkata Vijaykumar et. al (2012); with reference to private labels

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72) R. R. Raval, “Brand Endorsement through Celebrity”, International Journal of

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73) R. Sathya et. al (2012); An Analysis On Consumers’ Intention Of Buying

Private Label Brands Within Food And Groceries Retail Sector- A Study In

Chennai Region, South Asian Journal Of Marketing & Management

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74) R. Sathya (2013); Integrating Effect Of Consumer Perception Factors

Towards Private Label Brands In Food And Grocery Retail Sector In Chennai

Region, Arth Prabhand: A Journal Of Economics And Management, Vol. 2,

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75) Dr. R. Satish Kumar et.al (2014); Affinity Analysis: A Competitive Tool For

Unorganised Retail Sector, International Journal of Retailing & Rural Business

Perspective, Volume 3, Number 3 , ISSN (P): 2279-0934, ISSN (O): 2279- 0942,

pp.1054- 1063

76) R. Shashikala et. al (2013); Measuring Customer Based Brand Equity Using

Aaker’s Model, Indian Journal of Marketing, Volume 43, Number 3, ISSN:

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77) R. Tamilarasan (2007); A Study On Retail Store Service Quality Dimensions

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78) Rajesh K. Aithal, An Exploratory Study on the Emergence of Private Labels

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79) Rajeev K Shukla et. al (2013); Perceptual Mapping of Consumers

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80) Rajesh Panda et.al (2014); Factors Affecting Brand Trust: An Exploratory

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Volume 44, No. 7, ISSN: 0973-8703, pp. 7-17

81) Rajesh Rathore (2012); Perception of Customers Towards Organized Retail

Sector and Unorganized Retail Sector - An Empirical Study in Udaipur city,



82) Raju Gundala et. al (2011), Assessing The Service Quality Of AUCHAN

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International Journal Of Management Digest October 2011- March 2012,

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83) Rallabandi Srinivasu (2014); Fast Moving Consumer Goods Retail Market,

Growth Prospect, Market Overview And Food Inflation In Indian Market- An

Overview, International Journal Of Innovative Research In Science,

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84) Ranga Chimhundu et. al (2010); Impact of Manufacturer Brand Innovation on

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85) Ravi Nandi et. al (2014); Consuemr Preferences and Influencing Factors for

Purchase Palces of Organic Food Products: Empirical Evidence From South

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86) Rohini Purohit et.al (2014), Indian Retail Sector”: An Emerging Attraction,

International Multidisciplinary Research Journal, Golden Research Thoughts,

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87) Rohit Singh Tomar et.al (2014); An Analysis Of Favourable And

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88) Ruchi Malik. et. al. (2012); To Build a model for the determination of factors

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89) Rushina Singhi et. al. (2010); Private Brands And Store Loyalty: An Empirical

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90) Dr. S. Franklin John et. al (2012); A Study On Factors Affecting Sales Of

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91) Prof. S.L. Gupta. et. al. (2007); Exploring The Trends Of Retail Formats In

India- A Study Of Shopping Malls, Indian Journal Of Marketing, Volume.

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92) Dr. S.V. Pathak et.al (2009); Customer Shopping Behavior Among Modern

Retail Formats: A Study Of Delhi And NCR; Indian Journal of Marketing, Vol.

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93) Saher Sayed (2014); Private Labels- A New Dimension In Modern Retail”,

International Multidisciplinary Research Journal, Golden Research Thoughts,

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94) Sandip Dhakecha, “A Study on Effectiveness of Cause Related Marketing

[CRM] as a Strategic Philanthropy in Terms of Brand Popularity & Sales”,

International Journal of Marketing & Human Resource Management

(IJMHRM), Volume 4, Issue 1, 2013, pp. 28 - 39, ISSN Print: 0976 – 6421,

ISSN Online: 0976- 643X

95) Dr. Sarbjit Singh Bedi et. al (2014); A Study On Shopping Styles Of Working

Professionals In Malls Of India, International Journal of Retailing & Rural


2279- 0942, pp.870-875

96) Sathisha S.M. (2014); A Study On Influencing Factors On Retailing In Bengaluru

Rural Market: An Empirical Analysis, International Journal of Retailing & Rural


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97) Sindu N. et. al (2014); Changes In Life Styles, Customers Emotional Loyalty

And Retail Buying at Bengaluru: A Study, International Journal of Retailing &

Rural Business Perspective, Volume 3, Number 4, ISSN (P): 2279-0934,

ISSN (O): 2279- 0942, pp. 1349-1357

98) Shadma et.al (2013); The Connected Consumer- Evolving Behaviour Pattern

in Retail Stores, Pranjana- The Journal Of Management Awareness, Volume

16, No.1, ISSN: 0971-9997, pp. 40-45

99) Shailesh Pandey et. al (2014); A Study And Analysis Of Increasing

Competitiveness In Unorganized Retailers, International Journal of Retailing

& Rural Business Perspective, Volume 3, Number 2 , ISSN (P): 2279-0934,

ISSN (O): 2279- 0942, pp.931- 937

100) Shailesh Pandey et. al (2014); A Study on Factors Influencing Consumer

Behaviour w.r.t. Unorganized Retailers for Jabalpur District of Madhya

Pradesh, International Journal of Retailing & Rural Business Perspective,

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101) Sharizal Hashim et.al. (2013); Service Brand Equity: Cross sectional

Analysis of four service scheme in Malaysia, Journal of Economics, Business

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102) Dr. Shubham Goswami (2012); A Study Of Private Labels Of Organized

Retail Stores In South Rajasthan, IJRIM, Volume 2, Issue 2, ISSN: 2231-

4334, pp. 1-11

103) Somnath Mukherjee et. al. (2013); Influencing of physical evidence on

service brand image dimensions and brand equity; Indian Journal of

Marketing; vol. 43 No. 6, ISSN: 0973-8703, pp. 15-27.

104) Sudip Kundu et. al (2013); Understanding the scope of private labels: A

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Economics and Development, Volume: 2(10), ISSN: 2327-3151, pp. 384- 387

105) Sujay M. Khadilkar (2013); Ascertainment and Evaluation of Customer’s

Views Towards Grocery Retail Trade, Research Directions, Volume:1, Issue:

03, ISSN: 2321- 5488, pp. 1-5

106) T. Surulipal et. al (2013); Promotional Strategy Of Big Bazaar: An Insight,



107) Tirthala Naga Sai Kumar et. al (2013); The Loyalty Determinant Attributes

of Store Brands in Food and Grocery in Indian Retailing- An Empirical Study

in Twin Cities of Hyderabad, IOSR Journal Of Humanities And Social Science

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0845, pp. 22-28

108) Tsui-Yii Shih (2010); Comparative Analysis of Marketing Strategies for

Manufacturers’ and Retailers’ Brands; International Journal of Electronic

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109) U. Thirupurasundari et. al (2011); Conceptual and Contextual Dimension

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111) Urvashi Gupta (2012); Customer Loyalty Towards Kiranas In Competitive

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113) Vasanth Kiran R. et. al (2012); Shopper Marketing: Redefining the Customer

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114) Vijay Kulkarni (2012); An Exploratory Study Of Customer Perceptions Of

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Websites

1) http://www.auchanindia.com/about.html

2) http://en.wikipedia.org/wiki/Brand_awareness

3) http://en.wikipedia.org/wiki/retailstores

4) http://www.equitymaster.com/research-it/sector-info/retail/Retailing-Sector-

Analysis-Report.asp

5) http://www.futuregroup.in/about-us/about-group.html

6) http://www.igd.com/our-expertise/Retail/retail-outlook/19669/Indias-

evolving-grocery-market-unorganised-vs-modern-retail/

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in-India

8) http://www.morestore.com/abt_retail.html

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to-beat-corner-stores/

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india.html

11) https://www.starbazaarindia.com/about_starbazaar.aspx

12) http://www.totalsuperstore.com/about-us

Books

1) Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, ‗Retail Management‟,

Oxford University Press, 2005, pp 03

2) David Gilbert ‗Retail Marketing Management‘ 2nd edition, Pearson

Education

3) Lamba, A J (2003), The Art of Retailing, Tata McGraw-Hill publishing

Company Ltd. – pp-04

4) Marketing White book (2006), Business World, pp.114-15

5) NCAER Research on Indian consumers, the Great Indian Consumers,

2005

6) Plummer, J. T. (1985), “Brand Personality: A Strategic Concept of

Multinational Advertising”, In Marketing Educators’ Conference, New York:

Young & Rubicam, pp. 1-31.

references journals -...

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