reference letter from john eisenmann cds associates
TRANSCRIPT
January 19,2012
RE: Erich Switzer
To Whom It May Concern:
As Direcsr of Marketing, Erich Switzer was a key part of the CDS team. He was responsiblefor leading our'marketing and business development efforts. A major legacy has been the
establishrnent and promotion of the CDS brand.
I found Erich to be an energetic individual who drove our marketing and business development
efforts. He helped CDS become more client focused by training, coaching, and challenging ourleaders be more focused, accountable and committed. As a result of his efforts, we saw the
amount of prospecting activity in our sales pipeline increase...but, the true results came in ourpresentations. Erich helped us drastically improve our winning percentage! He worked closelywith our 'presentation teams' whenever we were short listed for a project to ensure we had awinning strategy, great visuals and were well rehearsed.
During our annual business plan development, Erich worked closely with the leadership team toensure our market sectors had a focused plan. He worked one-on-one with each of our Directorsto develop marketing strategies to increase their visibility in the market and their revenues. Hisapproach was always unique and stretched our corporate culture.
He would be a great addition to any progressive organization.
Sincerely, -
CDS ASSOCIATES, INC.
d. Eisenmann, P.E., P.S.
Principal
CDS ASSoCIATES, INC.LLt20 Kenwood Road r Cincinnari, Ohio 45242-1818 r (p) 5t3.791.1700. (f) 513.791.1936
www.cds-assoc.com
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