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Abbatti i costi di recruiting con LinkedIn (How to decrease your cost per hire by using LinkedIn solutions) LinkedIn Confidential ©2012 All Rights Reserved 1

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Abbatti i costi di recruiting con LinkedIn(How to decrease your cost per hire by using LinkedIn solutions)

LinkedIn Confidential ©2012 All Rights Reserved 1

LinkedIn Confidential ©2012 All Rights Reserved

Leonardo IntriagoTalent Solutions Consultant

[email protected]

Francesco CostanzoTalent Solutions Consultant

[email protected]

LinkedIn Confidential ©2012 All Rights Reserved 3

Agenda for the next 35 minutes

Cost per hire: what is it about?

LinkedIn Talent Solutions to reduce your costs

Conclusions: ready to start?

Cost per hire: what is it about?

LinkedIn Confidential ©2012 All Rights Reserved 4

Why do you want to reduce cost?

How do you measure cost now?– What metrics?

– Where from? Reliable?

– What’s in scope?

– What is your target? How determined?

Key influences on your costs?

Do you benchmark your costs versus competition / sector?

How do you prioritise reducing cost versus other recruitment goals?– Making requisite hires for the business

– Speed (time to hire)

– Quality (how measured / tracked?)

LinkedIn Confidential ©2012 All Rights Reserved 5

Cost per hire: what is it about?

*

*source: CEB, Corporate Executive Board

LinkedIn Confidential ©2012 All Rights Reserved 6

Cost per hire: what is it about?

Direct Hiring Costs

• Costs that can be traced to

specific spending on goods or

services used to recruit

employees

• Used to calculate core cost per

hire components that are

typically more directly

comparable to other

organizations

Indirect Hiring Costs

• Costs for activities or services

that benefit more than one

position or that represent a

reasonable estimate of the costs

(or lost revenues) of foregone

activities resulting from position

vacancy.

• When included, these indirect

costs help the organization arrive

at a richer, more accurate cost

per hire metric

LinkedIn Confidential ©2012 All Rights Reserved 7

Cost

QualitySpeed

Cost per hire: what is it about?

Low Cost, High speed

but not great quality –

poor selection and

screening

LinkedIn Confidential ©2012 All Rights Reserved 8

Cost

QualitySpeed

Cost per hire: what is it about?

Low Cost, High quality but

takes longer – direct

sourcing early on before the

pipeline has been

established

LinkedIn Confidential ©2012 All Rights Reserved 9

Cost

QualitySpeed

Cost per hire: what is it about?

Fast and good quality but

high cost – usually

represents good agency

service

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 10

Welcome to thedemocrazy of LinkedIn!

With LinkedIn Recruiter you will haveaccess to the entire LinkedIn Network

Una rete mondiale in continua crescita

©2013 LinkedIn Corporation. Tutti i diritti riservati.

membri in tutto il

mondo

>2 nuovimembri al secondo

184M+visitatori al mese

259M+

*259 milioni di membri e tasso di crescita di >2 membri al secondo al 30/9/13 | Media di 184 milioni di visitatori con comScore per il 3° trimestre ‘13 con

LinkedIn +SlideShare

LinkedIn

Jobs

Career Page

Talent Acquisition

Employment

Branding

I love my job

Recruitment

Ads

Talent Direct

Mass Targeting

Work With Us

LinkedIn

Recruiter

Hiring At Scale With LinkedIn Talent Solutions

©2012 LinkedIn Corporation. All Rights Reserved. 13

But what is exactly LinkedIn Recruiter?

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

LinkedIn RecruiterMake your teams ultra efficient

Boost productivity

Get your team on the same

page

Maintain sourcing activity

25

TALENT SOLUTIONS

Sounds good, but we

have to hire 20 people

for a project, and

there is only me

recruiting…I might

need some help!

I need the

candidates for

tomorrow

morning!

TALENT SOLUTIONS

Then, let us be your partner

With Talent Direct Campaigns

Have you ever heard about

Talent Direct Campaigns?

Then, Let us be your partner!

TALENT SOLUTIONS

What are Talent Direct Campaigns?

1. Mass InMail Campaign Tool

2,500+ members

Highly targeted audience

At 1 time

With the same InMail message

2. Sourcing Tool

Builds talent pipeline

Reaches greater audience faster

Saves time – LinkedIn runs the campaign

3. Engagement Tool

Helps elevate employment brand

Drive traffic to Career Page

Increase engagement in Groups

TALENT SOLUTIONS

Your branded banner

ad is prominently

featuredGet their attention with

customized & relevant

messages

29

Talent DirectBuild a strong candidate pipeline

Call to action integrated with your

Recruiter dashboard

TALENT SOLUTIONS

Job Slots

©2012 LinkedIn Corporation. All Rights Reserved. 30

Jobs are reaching the relevant passive talent.

This is the 1st time the passive audience are applying for jobs.

LinkedIn Confidential ©2013 All Rights Reserved 31

TALENT SOLUTIONS

And actually this is a hard work to

do…

LinkedIn Confidential ©2013 All Rights Reserved 32

TALENT SOLUTIONS

Let s say the Job Slots will be

headhunting for you…

©2012 LinkedIn Corporation. All Rights Reserved. 33

TALENT SOLUTIONS

Right job,

Right candidate,

Right place

34

TALENT SOLUTIONS

Jobs You May Be Interested In

See more »

Account ExecutivexyzCo – Sunnyvale, CA

x

Sr. Account ExecutiveAmazon.com – Seattle, WA

x

Sales ManagerNetApp – San Jose, CA

x

beta

Personalized jobs delivered to member home page

Eric RobertsonAccount Executive, ACME systemsSan Francisco Bay Area | Software

TALENT SOLUTIONS

Show your relevant opportunities and put your best

foot forward

36

Each viewer will see personalized jobs

xyzCo

xyzCo

xyzCo

xyzCo

Eric RobertsonAccount Executive, ACME systemsSan Francisco Bay Area | Computer Software

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 37

They will receive it on their inbox

TALENT SOLUTIONS

Jobs you maybe interested in

Director of SalesxyzCo – Apply Now

Sr. Sales DirectorGap Inc. – Apply Now

Jobs you maybe interested in

Finance ManagerMicrosoft – Apply Now

Financial AnalystBank of America – Apply Now

Jobs you maybe interested in

Marketing Associateyelp – Apply Now

Marketing ManagerAmazon – Apply Now

Jobs are reaching all types of professionals on

LinkedIn

38

Finance AnalystMarketing

AssociateDirector of Sales

LinkedIn Confidential ©2012 All Rights Reserved 39

Conclusions: ready to start?A story of success

ON24 is an IT company with headquarter

in San Francisco, CA, with a staff of

approximately 250

employees in offices throughout the

world, including New York; Charlotte,

NC; London and Singapore.

For emerging technology companies like

ON24, finding the right

talent in a limited pool of experienced

candidates is a big challenge,

especially when most of these candidates

are in high demand and not

actively seeking work.

LinkedIn Confidential ©2012 All Rights Reserved 40

Conclusions: ready to start?A story of success

“LinkedIn has had a dramatic

impact.

Time-to-hire has dropped

by 30 percent, and by reducing

direct costs such agencies and

job boards, the cost

of recruitment has also been

reduced by more than 50

percent.”

LinkedIn Confidential ©2012 All Rights Reserved 41

Costs of hiring are part

of a recruiting strategy

and have to be defined

and calculated

LinkedIn can help you

to reduce your overall

cost of hiring

LinkedIn doesn’t give

you only tools but also

continuous support and

consultancy to achieve

common goals

Conclusions: ready to start?Key takeaways

LinkedIn Confidential ©2012 All Rights Reserved 42