red bull soapbox race
TRANSCRIPT
SOAPBOX RACE 2016
o BRAND NAME: REDBULL ENERGY DRINK
o CAMPAIGN NAME: SOAPBOX RACE
o DATE OF EVENT: 13TH NOVEMBER 2016
o TIME: 04:00 p.m.
o LOCATION: MUMBAI
ABOUT THE EVENT
• The Red Bull Soapbox Race is an
international event that started back in
the year 2000, in Brussels.
• Since then, more than hundred Red
Bull Soapbox Races have been
organized globally.
• India will host this one-of-a-kind
event with all its craziness for a second
time this year.
• Back in 2012, people witnessed
everything from a Vada Pav to a pizza
slice, roll down Mount Mary slope in
the inaugural edition of Soapbox.
OBJECTIVE
• Red Bull’s prime objective is to bring
their target market in to engage with the
brand.
• To experiment with the creativity of it’s
audience for brand activation.
INSIGHTS
• Red Bull Soapbox race, is a combination
of science and art where teams compete
in self-made motor craft.
• The company gets better hold on B2B
market.
STRATEGY
• The brand set itself the goal of making
the Red Bull Soapbox race the talk of
the town.
• The agency integrated digital and
traditional touch points to spread
awareness among the audience.
SOCIAL MEDIA PRESENCE
• RED BULL is presents on Facebook,
Twitter, Instagram and Youtube.
• There were teaser uploaded to raise
curiosity among the audience.
• The event videos are on YouTube
and other social media platforms.
YOUTUBE
• https://www.youtube.com/watch?v=6P
IaMaPwdNg
• https://www.youtube.com/watch?v=Lx
qZRir80t8
• https://www.youtube.com/watch?v=7r
D4BQt6UP0
THANK YOU