The importance of Internet Optimised solutions in the modern recruitment company

More and more people are using internet search to find jobs – it’s now their first port of call

•61% researched companies

•46% researched roles and industries

•38% looked for recruitment agents

•32% researched education opportunities

84% of job hunters use the internet to find jobs

Importantly....

70% of job hunters

submitted an application online

Source: 2008-09 Australia Employment Search Report – Nielsen Online

People are applying for jobs in multiple places online – most recruiters have one or two covered

87% use classified sites

71% use an employers site

62% use recruitment agencies site

25% use social networking sites

International recruiters have invested heavily in vast bespoke job site solutions to get their slice of visitor traffic ahead of the

commercial job boards……….

……….and they are succeeding!!……….and they are succeeding!!

They recognise job boards are not the starting point and don’t let them differentiate

Google forecast 30m+ recruitment related searches a month in 2010

Vs• Seek hosts 3.8 million unique

browsers a month to its jobs• 50% of Seek’s traffic comes from

Google and social networks

• Seek hosts 3.8 million unique browsers a month to its jobs• 50% of Seek’s traffic comes from

Google and social networks

SO GOOGLE HOSTS A MASSIVE 8 TIMES

MORE TRAFFIC THAN SEEK

They are using heavily featured website solutions to gain competitive advantage with their clients

The large recruiters see their websites as a strategic weapon where they gain advantage by:•Advertising their clients and the relationships they have with them

•Demonstrating to clients a unique sourcing channel outside of the commercial job boards

•Building a candidate pool that they can go back to again and again

•Providing candidates a place where they can conduct their job search while being surrounded by their brand not someone else's

They are using their sites as a tool to differentiate themselves from their competitors and to secure lucrative preferred supplier agreements

They are using their sites as a tool to differentiate themselves from their competitors and to secure lucrative preferred supplier agreements

They are advertising their clients and the relationships that they have with them

They are advertising their clients and the relationships that they have with them….continued

To cement and add value to their client relationships they offer valuable Real Estate on their sites profiling selected suppliers

To cement and add value to their client relationships they offer valuable Real Estate on their sites profiling selected suppliers

Demonstrating a unique sourcing channel outside of classified job board sites

Job description in Title Tags (SEO) – gives better search

results

Job description in Title Tags (SEO) – gives better search

results

Unique jobs that might not go on classified sites

Unique jobs that might not go on classified sites

Valued branding opportunities for

clients

Valued branding opportunities for

clients

They are building candidate pools that they can go back to again and again

They offer job alerts, CV and document storage and job application tracking – all designed to keep the candidate on THEIR site and coming back time

and time again!!

They offer job alerts, CV and document storage and job application tracking – all designed to keep the candidate on THEIR site and coming back time

and time again!!

However, most of them are only going half the distance – providing an opportunity for you to get

ahead of the pack

The large recruiters sites are not:•Fully search engine optimised therefore do not pick up as much traffic as they could

•Social media integrated – no sharing of jobs

•Providing RSS feeds for their roles

•Running competitions or job referral rewards for candidates

•Easily modified via easy to use content management systems

Our solutions offer all this and more……..Our solutions offer all this and more……..

To be properly Search Engine Optimised a job title should cover a number of factors

seek

Shell jobs

Jobs in Wellington

Sales Manager

Marketing jobs

50% search for classified brands

34% search for locations

31% search for job titles

30% search for employer brands

26% search for industries

There is a growing trend for longer search phrases – up to seven words is becoming more common

There is a growing trend for longer search phrases – up to seven words is becoming more common

Our solution creates all roles with Title Tags using key words to “OPTIMISE” the role making it more visible to search engines

like Google

Multiple Title Tags for

searchability

Multiple Title Tags for

searchability

Our entire solution is designed to increase your search engine rankings and make your jobs more visible online – giving you AND your clients a competitive

advantage

Our entire solution is designed to increase your search engine rankings and make your jobs more visible online – giving you AND your clients a competitive

advantage

Our solution offers the ability to share your jobs on the major social networks – linking directly back to your site

While offering all the major functionality of big players sites and more…..

A Job Board focused web site using our technology:

Search engine optimised job titles (showing title tags, location, job description etc)Client branded job listingTools to manage the jobsCandidate centre optionsAdd notes and tags to jobs for easy reference

A Job Board focused web site using our technology:

Search engine optimised job titles (showing title tags, location, job description etc)Client branded job listingTools to manage the jobsCandidate centre optionsAdd notes and tags to jobs for easy reference

At a fraction of the cost

Michael Page have spent over £2million developing their solution to date and they continue to invest in it.

We can deliver our solution at a tiny fraction of that cost and within days

MyJobSite solutions deliver all the features and benefits the big players enjoy built on the latest .net and web 2.0 platform

We can deliver better, faster and more cost effective results for your recruitment business and get you ahead of your competition now.

Contact Julianne Hughey on 03 3662371 or julianne@jobx.co.nz