recruitment & employer branding

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Employer branding24/10/2012

Good morning. My name is Bart.

This is my daughter Merel (I have 3 kids).

Im passionate about coee.

Im passionate about I live and work in Ghent.

I work at digital agency Wijs (ex Netlash-bSeen).

You can find me on Twitter: @netlash

http://slideshare.net/netlash

Employer brandingHow do we recruit at Wijs?

First...get the basics right!

start with the why, not with the what

define your values

move to self-steering

focus on quality

embrace transparancy

...

Basics

But you know this, right?

Mission Wijs

Build a better web!

Core value:

open sourceWe share our knowledge.

open source code (Fork CMS)

blog, twitter, whitepapers

Online Trendreport

presentations

attend & organize industry events

guest lectures at schools

internships

helping with school works

sponsoring

Open source

Add value to our ecosystem.

Pay it forward.

Recruitment & sales are the same.

We recruit online.

3 golden rules:

- Its the network, stupid!- Drip, not tsunami. - Be where they are.

3 golden rules:

- Its the network, stupid!- Drip, not tsunami. - Be where they are.

(Psst... these are also good practices for all online marketing...)

people mostly find jobs through their network

online (social media) is network on steroids

use this to spread vacancies

its not the first degree network!

1. Its the network, stupid!

2d degree network

2d degree network

2d degree network

goal is not: find applicants in your network

goal: get your network to spread jobs to their network

Kevin Bacon!

1. Its the network, stupid!

goal is not: find applicants in your network

goal: get your network to spread jobs to their network

Kevin Bacon!

1. Its the network, stupid!

2. Drip, not tsunami

recruitment & employer branding is not a campaign, its a proces

small continuous updates over a long period of time

(so its not that bad if you screw one up)

share company life through Twitter & Facebook

put employees in the picture

encourage employees to share (allow!)

design experiences to be shareable

2. Drip, not tsunami

Design experiences to be shareable

Design experiences to be shareable

Design experiences to be shareable

Design experiences to be shareable

Encourage to share

Hackathon

social media: define your channels (Twitter vs Facebook vs LinkedIn)

Google search

CPC advertising

3. Be where they are

Social media

Facebook = recruiting

company life

jokes, inside news: employee POV

we understand you

shareable!

Social media

Facebook = recruiting

company life

jokes, inside news: employee POV

we understand you

shareable!

be where they are

Fork 4 HR ( = SEO optimized recruitment CMS)

define your keywords!

Google Search

Google Search

Google Search

Google Search

Fork 4 HR

supportive

Google Search Ads or Facebook ads?

define your keywords!

CPC advertising

http://wijs.be/nl/trends-inzichten/blog/detail/beter-recruteren-cpc-campagnes-kunnen-helpen

2d degree network

process, not a campaign

be where they are

Summarize

Most of all:

Be a cool place to work.

Questions?

Wijs bvba

Voorhavenlaan 31/3

9000 GENT

09 335 22 80

09 330 09 83

http://wijs.be

info@wijs.be

BE 0473.071.275

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