Darrell A. PlummerBroker/OwnerPrudential Sierra Nevada PropertiesReno, NV

RECRUITING DIFFERENTIATION

First I’d like to thank

Jeremy Lynnes, I.T. Director

Cori Miller, Marketing Coordinator

Data Doorway / Real Data Strategies

Used as a database to track our Hour of Power and all recruiting efforts with each individual agent.

Agents tracked by interest level on 1 to 10 scale.

1 = Not interested

10 = They have joined or will join soon.

Example of DataDoorway showing Interest level and contact notes.

Hour of Power

Performed Four times a week with Pre and Post conferences

All offices in MLS called in 30 day rotation

Agents ranked by interest level in DataDoorwayalong with comments regarding conversation(s)

Results logged into feedback form and sent to other staff for motivation and accountability.

Each contact is sent a follow up email with available times to meet with Broker.

Recruiting Follow up Form

Agent Advantage Program

Easy web based interface with a list of services the company provides.

Unmatched in Northern Nevada.

Sent to our own agents one a month via email to re-recruit.

Sent to agents ‘in the hopper’

Constantly revised and updated

http://www.AgentAdvantageProgram.com

Weekly Recruiting Emails

Sent out every Monday night via PREA Center eCards and iContact

Scrubbed and updated quarterly

Opens/Views are tracked for monthly management meetings

Handout with examples at end of this presentation.

Recruiting Presentation

Powerpoint presentation is given to potential recruit showing all the services that we offer by our I.T. Director and Marketing Coordinator regarding services offered.

Agents called morning of to confirm to avoid no-shows

Follow up emails sent to potential agent after meeting

After meeting with ‘Dream Team’, broker meets with potential recruit to discuss commission structure and other matters.

Recruiting Presentation Follow-up Emails

Thank you…

Questions…..