recruiter conference - orange county

Follow us @HireOnLinkedIn

EducateIn Orange County

Leverage your LinkedIn Presence, Search & Reach more efficiently, walk away

educated.


Stephanie Wilbrandt Solutions Consultant

LinkedIn

Joe Rocha Recruitment Product Consultant

LinkedIn


Ron Nash Founder

The In Academy

“It’s not the strongest species that survive, not the most intelligent but the ones most

responsive to change”

– Charles Darwin


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A Moment of Silence for the Fallen….

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Carpe Diem

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Remember?

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What Does This Mean?

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Participating in the social

media conversation and

creating a social media

recruiting strategy is

absolutely necessary

to ensure that you are

competitive in the recruiting

game

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What is LinkedIn?

Follow us @HireOnLinkedIn 12


277M+ Members

worldwide

+2 New members per second

187M Monthly unique members

LinkedIn: A Global Pool of Talent

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

93M+ UNITED STATES

OF AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

13M+ UNITED KINGDOM

7M+ FRANCE

6M+ ITALY

1M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

4M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

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Expanding Your Presence On LinkedIn


Think About It Like This…

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This is Your Chance…

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How People Engage with Your Agency

People researching your

employees

People researching your

company

People currently following

your company

Organic Traffic:

InMails, Telephone Calls,

Emails, Meetings

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What is a Follower

A LinkedIn member who has selected to continually get information from

your organization.

– Potential candidate

– Potential client

– Potential employee of your firm

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The #1 activity on LinkedIn…


Build a Compelling Profile

Add a picture

Include a creative headline

Write an elevator pitch

Point out your skills

Show, don’t tell

Ask for recommendations

Own your public profile’s URL

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LinkedIn Company Pages

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Above & Beyond with LinkedIn Career Pages

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Members are more engaged with the companies

they follow on LinkedIn…

78%

More likely to accept

Recruiter InMail

6x

More likely to view

LinkedIn Career Page


Build a Community: Engage, Analyze, Optimize

Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish Presence: Develop Branding Assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by

Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

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Consider the Member Experience

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In their

Inbox

On the

LinkedIn

homepage

When they

network with

your

employees

When they

search for

jobs

Via mobile

LinkedIn app

When they

research your

company

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In their

Inbox

On the

LinkedIn

homepage

When they

network with

your

employees

When they

search for

jobs

Via mobile

LinkedIn app

When they

research your

company

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Search with Recruiter


Preparing for the Hunt

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Are you connected to your clients, coworkers, & industry?

Have you joined professional groups? Have you updated your Profile to

broadcast your search?


Mix Up Your Search Strategy

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And you

thought the

red ones

were rare!

Conceptual Search Implicit Search Natural Language Search

Indirect Search Similar Profiles Profile Matches


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Targeted Refinement Filters Consultants & Contractors

Interested In Consultants /Contractors

Function Consultant

Years in Position Less than 1 Year/1 to 2 Years

When Joined Within 2 Weeks

Groups My Groups/All Groups

Current Company That Uses Contractors

Company Size 1-10

Company Type Self-Owned

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Beyond Keywords

Custom Filters

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Search Alerts When Results are Manageable - < 100-200

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Search Alerts When Results are Manageable - < 100-200

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Update Me

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Similar Profiles & Profile Match

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Tags

Status

Searchable!

Customize Your Dashboard Add info now to make future searches faster!

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Reach: InMail & Jobs


>75%

277M+

<25%

Reach BOTH Active & Passive Talent

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Limited Real Estate - Make the Most of It

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InMail Best Practices

Consider passive audience

Start a conversation

Personalize the message

Keep it short and sweet

Offer next steps

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Build templates based on skills and

experience of members.

Create opportunity for customization in

templates.

Focus on opportunity in the message, not

the job.

Personalize the messages as often as

possible.

Review Profiles Viewed to InMails Sent

ratio.

InMail Analytics

Accepted

6

InMails

102

Declined

17

No response

79 6% response rate

100% Used templates

102 InMails, 102 with templates

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“Don’t use Walmart advertising techniques to attract Tiffany customers.”

–Lou Adler, Industry Influencer


• Skills

• Experience

• Other “Necessary” Bullets

Move away from…

• Define the job

• What would make the person successful? Shift to…

Shift from Skills to Performance

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Here’s a Common Job Advertisement

Staff Accountant

Job Description:

The Staff Accountant will be responsible for the processing and payment of all

compensation. This includes working with department managers to obtain approvals

and properly classify expenses as well as other members of the Accounting Department

during the month end close. In addition, the Staff Accountant will be expected to

correspond with vendors to obtain additional documentation and resolve issues as

necessary.

What You'll Do:

• Properly code and enter invoices into the accounting system

• Coordinate compensation workflow to ensure timely review of compensation by

department managers

• Work with employees to provide expense payment information as required

• Provide support to submitting travel expenses for reimbursement

• Work with various departments to determine needed accruals for month-end closings

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Here’s the Same Ad, Improved

Staff Payroll Accountant

Job Description:

You're a self-starter who can recognize where processes can be improved and who will

take the initiative to improve them. Using your strong communication skills, you'll

effectively collaborate with a variety of people and job functions, accomplishing tasks of

moderate to high complexity and scope. When circumstances demand, you'll provide

strategic support – such as evaluating data or resolving minor operational issues. You

have the ability to perform flawlessly and professionally in a challenging and extremely

fast-paced environment – along with the grace and willingness to change direction when

circumstances demand.

Responsibilities:

• Support our Global Marketing Solutions and Sales Development Organization in any

and all compensation related matters.

• Partner with other Compensation team members and Business Partners to solve sales

compensation-related business problems and provide sales compensation guidance.

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Who’s Viewed This Job?

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Profile Match

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Help Your Jobs Go Viral

Audrey Wilkerson posted a job

Product & Partner Engineer - Performance Engineer

xyzCo - IN

@linkedinjobsProduct & Partner Engineer -

Performance Engineer xyzCo – IN

#in #jobs http://lnkd.in/V8bttu

Audrey Wilkerson We’re hiring! Product & Partner

Engineer - Performance Engineer xyzCo – IN

http://lnkd.in/V8bttu

LinkedIn Network Update

Twitter

Facebook

xyzCo xyzCo

LinkedIn Groups

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http://www.linkedin.com/share?viewLink=&sid=s305173933&url=http://lnkd.in/CwJft7&urlhash=TfYr&pk=member-home&pp=17&poster=7308141&uid=5454004947634884608&trk=NUS_UNIU_SHARE-title






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Questions?

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recruiter conference - orange county

Recruiting & HR