rebs marketing - data driven omnichannel direct marketing

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Page 1: REBS Marketing - Data Driven Omnichannel Direct Marketing

DATA DRIVEN TARGETINGStudies show that data is the most crucial element of a marketing campaign and has the most impact to make or break an entire campaign. Our data sets boast over 500 demographics and psychographics while linking prospects to their physical and digital contact points. This allows us to build a target audience for any industry and reach them on multiple mediums, platforms and devices.

This complete data set is what allows us to work with any size company in any industry. We can also offer a comprehensive data analysis package of current customers to allow for deeper understanding of the audience we need to build.

OMNICHANNEL DELIVERYSimply stated, omnichannel allows you to engage your audience with a consistent message across the different mediums, platforms and devices they use daily. Classical marketing dictates that it takes multiple touches to convert a "shopper" to a "customer." Omnichannel direct marketing is the perfect way to deliver your message in multiple ways: mail, email, digital ads, social media, and videos - being delivered on phones, tablets, computers as well as directly into their physical mailbox.

Omnichannel direct marketing is proven to increase the success rate of campaigns while decreasing conversion time.

TARGET THE BEST AUDIENCE AND DELIVER YOUR MESSAGE TO THOSE INDIVIDUALS BY MAIL, EMAIL, DIGITAL, SOCIAL AND VOICE.

DATA DRIVEN, OMNICHANNEL DIRECT MARKETING

DIRECT MAIL

VOICE

EMAIL

SOCIAL MEDIA

DESKTOP

INCREASED SALESYOUR COMPANY

MOBILE

$$$

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Page 2: REBS Marketing - Data Driven Omnichannel Direct Marketing

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THE FIVE “C”S OF DATA

THE “CHANNELS” OF OMNICHANNEL DIRECT MARKETING

WHY OMNICHANNEL DIRECT MARKETING?

CONQUEST DATACAPTURED DATACUSTOMER DATACLEANSED DATACLARIFIED DATA

EMAILDIRECTMAIL

DIGITALADS

RINGLESSVOICE

MESSAGING

Complete data sets with over 500 demographic and psychographic attributes to build the best possible target audience.

The collection of omnichannel data to build real time “in-market” leads.

The database of current customers is a wealth of information and is used in various ways throughout every campaign.Data hygiene and verification services to ensure the accuracy and best deliverability in any channel.Clarify who your customers are and what they look like with data analytics, modeling and scoring services.

Many marketers agree that it takes multiple engagements or touches to convert a “prospect” into a “customer.” Omnichannel direct marketing is a method to deliver your consistent message across multiple mediums, devices and platforms that people use on a daily basis. It is proven to increase your ROI and decrease your “prospect to customer” conversion time.

Direct marketing channels are simply the means by which a message is delivered to your intended audience. There are many channels available for marketing activities, but here are the main channels we concentrate on.

Direct mail is delivered directly to people six days

a week.

Email is delivered to an inbox viewed on a computer,

mobile phone, or tablet.

Ringless voice messaging is delivered directly to the voice mail of a land line or

cell phone.

Digital ads can be static or video and are delivered on a computer, mobile phone, or tablet via apps, browsers, and social media feeds.

WHY REBS MARKETING?REBS Marketing has the experience and knowledge to handle your campaign from start to finish. Design to Delivery – On Time, Every Time... it’s what we do, and how we do it.

DESIGN TO DELIVERY • ON TIME, EVERY TIMENATIONAL SALES OFFICE | LANCASTER, OH | OFFICE 651.247.8955 | [email protected]

HEADQUARTERS | HOPKINS, MN | TOLL FREE 1.800.320.7327 | REBSMARKETING.COM