reasons to target your customer who are using mobile devices in india
TRANSCRIPT
Reasons To Target Your
Customer Who Are Using Mobile
Devices In India
Active Mobile Connections Worldwide In 2013 Was 6.2
Billion.
Indian users
spend
3hr 18min on
Mobile phones are the favourite device for the
people in India.
930 Million Customers are
using Mobile Phone in India
In India majority of people shop online are in the age group
of 20-35 years.
Mobile devices are
used by 59%
in both
Delhi and Mumbai
Adults keep their Smartphones within arm’s reach.
91%
Mobile phones are highly popular for surfing on Internet
with 42%, followed by tablets with 18%.
Smartphone Penetration, Data
Subscribers In India are likely to grow an
average 25% every year to reach 519
million by 2018.
Mobile
Connection is
Expected to Reach
7.3 Billion
42% Of Rural India's Internet Users Prefer Using The
Internet In Local Languages.
http://timesofindia.indiatimes.com/tech/tech-news/With-243-million-users-by-2014-India-to-beat-US-in-internet-reach-Study/articleshow/25719512.cms
13%
15%
26%
45%
0% 10% 20% 30% 40% 50%
Applications
Web Browsing
Social Networking
Text Messaging
What Are They Doing On Mobile?
Media Influence on Purchase Decision
Smart Phone Users
Searching For Local
Information Via Their
Phones
Smart Phone
Users Researching
Products Via Their
Phones
Smart Phone
Users Who Made A
Purchase Via Their
Phones
54%
91%
95%
India to Beat U.S in
Internet Reach with 243
million by 2014.
Basics Of Mobile Advertising
Source: http://www.whizmobi.com/basics-of-mobile-advertising/
Smartphones will make
up 90% of the total
global mobile phone
sales by 2018.
4 Out Of 5 Mobile users are Open
to receive Ads on their Mobile
Phones
Mobile advertising will be more effective in
conveying business messages
Mobile
video ad spend
will increase by 36.9% annually
between 2014 and 2019, compared to 24.5% for display.
People Haven't Received Mobile Ads from
their Favourite Brands74%
India’s Internet Contribution to GDP Could Increase From
1.6% In 2012 To Between 2.8% And 3.3% By 2015~ McKinsey.
http://www.forbes.com/sites/afontevecchia/2014/07/07/indias-massive-e-commerce-opportunity-and-the-explosion-of-mobile/
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