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DON’T MISS THIS!

Welcome!CRS® DayEconomic Issues and Residential Trends9:00 – 11:00 a.m.Room 307

Internet Lead Cultivation11:00 a.m. – 12:30 p.m.Room 102

Take Your Business to the Next Level!1:00 – 2:30 p.m.Room 307

Tax Strategies for Real Estate Investing3:30 – 5:00 p.m.Room 303

MEMBER D IRECTOR FORUM

NAR Rises to the Challenge

SHOW HOURS

7.4+ Million Real Estate Consumers Love

California

WIN a PLASMA TV or a WIN a PLASMA TV or a WIN a PLASMA TV TRIP to the 2006 NAR Conference. Justenter by visiting booth 1405 and tell us why you love

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Fr iday thru Monday, Oct 28-31 , 2005 www.REALTOR.org/rea l to rmag

SHOWDAILYS A N F R A N C I S C O

REALTORMAGAZINETHE BUSINESS TOOL FOR REAL ESTATE TATE TA PROFESSIONALSR

®

RSHOWDAILYS A N F R A N C I S C O

REALTORSHOWDAILYS A N F R A N C I S C O

REALTORSHOWDAILYS A N F R A N C I S C O

REALTOR

TOFRIDAYTOTOEDITIONTOTOOct. 28TO

TODAY'S BEST IDEAS

Grand Opening5:00 – 8:00 p.m.

Saturday9:00 a.m. – 5:00 p.m.

Sunday10:00 a.m. – 5:00 p.m.

Monday9:00 a.m. – 2:00 p.m.

“If your cell phone has text messaging, have Web response forms and client e-mail forwarded to your phone.”

Rolf AndersonRolf Anderson Seminars

Forest City, Iowa

Learn more at:Member Information Services Forum9:00 – 11:00 a.m.

Room 135, Moscone Center

“Help your sellers stay orga-nized. Give them a personalized three-ring binder where they can store transaction information.”

Melissa Crockett-WillisSmythe, Cramer Co.

Mentor, Ohio

Learn more at: Never, Ever Lose a Listing11:00 a.m. – 12:30 p.m.Room 104, Moscone Center

San Francisco Opens its Heart to REALTORS®

From the arch of the Golden Gate to the heights of the Presidio, from the fabulous food of the Ferry Building to non-stop education sessions and exhibits at Moscone Center, the City by the Bay is a playground for the more than 26,000 real estate professionals who are calling San Francisco home this weekend.

“San Francisco is a great place to hold a REALTOR® confer-ence, with lots of sights to see, great food to eat, and enter-tainment for the entire family,” says 2005 NAR President Al Mansell.

See See S Welcome on page 4

CEO Terry McDermott

2005 NAR President Al MansellSee See S Member on page 4Member on page 4Member

“The true measure of success is how people handle unex-pected challenges,” said NAR President Al Mansell.

Faced with natural disasters on the U.S. Gulf Coast and in Asia and assaults on the real estate industry in the courts and the nation’s capital, NAR is taking action and meeting the challenges. NAR members’

tsunami relief contributions, totaling more than $1.7 million, will help build 1,000 homes in Asia by the end of 2006, Mansell told a packed crowd of REALTORS® at the Member & Director Forum on Thursday. On the home front, REALTOR®

generosity has helped REALTORS® on the Gulf Coast begin rebuilding their

lives after Hurricanes Katrina. Donations to the REALTORS®

Relief Foundation have reached $5.8 million, with another $2.2 million donated directly to the state association relief funds in Louisiana, Mississippi, and Alabama by state and local REALTOR® associations.

“Thank you for the critical

2 REALTOR® Magaz ine Show Dai ly FRIDAY/SATURDAY EDITION October 28/29, 2005 www.REALTOR.org/rea l tormag

REALTOR® Magazine Show Daily2005 REALTOR®

Magazin®

Magazin Conference & Expo

Show Daily Editorial Board

Vice President and Editorial Director, Publications Group Pamela Geurds Kabati

Editor Stacey Moncrieff

Web Producer, REALTOR® Magazine OnlineKristin Paxton

Senior Editor Robert Freedman

Publisher & Senior Vice President,Communications Frank J. Sibley

Copyright 2005 NATIONAL ASSOCIATION OF REALTORS®Copyright 2005 NATIONAL ASSOCIATION OF

®Copyright 2005 NATIONAL ASSOCIATION OF

. All rights reserved.

Editorial

Editor, Show Daily Mariwyn Evans

Managing Editor, Show Daily g Editor, Show Daily g Christina Hoffmann Spira

Art Director, Show Daily Julie Fournier

Advertising Production Coordinator Karin Albright-Coleman

Production John Carter, Jessica Sypniewski

Photography Brant Bender, Kevin Berne

San Francisco Fun Facts from The Great San Francisco Trivia and Fact Book, Janet Bailey, Cumberland House, 1999

Advertising

Senior Coordinator, Marketing & Promotions Jennifer Reihl

Advertising Sales Associate Jill Powers

Inside Sales Representative Carole McLaughlin, Tiffni Williams

Advertising Sales Administrator Alvin Pulley

Northeast: James G. Elliott Co.: Diane Sacken, Account Manager; 212/588-9200; Ext. 224; [email protected]

Southeast and Texas: Jameson, Weinbrenner, & Wilson Inc. Bob Jameson, Account Manager; 972/669-1663; [email protected]

Midwest: Steve Coughlin, Account Manager; 312/329-8340; [email protected]

Michigan: Ed Fisher & Co., Ed Fisher, Account Manager 248/540-0948; [email protected]

West: James G. Elliott Co., Ted Hemminger, Account Manager; 213/624-0900, Ext. 1209;[email protected]

REALTOR®, REALTORS®, and REALTOR-ASSOCIATE® are registered collective membership marks of the NATIONAL ASSOCIATION OF REALTORS®, and may only be used to identify real estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® and subscribe to its strict Code of Ethics.

Views and advertising expressed in the REALTOR® Show Daily are not necessarily endorsed by the NATIONAL ASSOCIATION OF REALTORS®. The information contained within should not be construed as a recommendation of any course of action regarding finan-cial, legal, or accounting matters by the NATIONAL ASSOCIATION OF REALTORS®, the REALTOR® Show Daily, or its authors.

FRIDAYEDITION

HAB ITAT FOR HUMANITY

REALTORS® Make a HomeThanks to the efforts of

REALTORS® in both the San Francisco area and throughout the nation, a three-bedroom house at 948 Palm Court in Oakland, Calif., today became a home. The proud new owner of the house, built in a coop-erative effort between the NATIONAL ASSOCIATION OF REALTORS® and Habitat for Humanity International, is Beverly Loyo. She will share the home with her granddaughter Shakar Tilghman and Shakar’s mother Sharleen Clark.

“We quite literally could not have built this house without you,” Janice Jensen, executive director of East Bay Habitat

for Humanity told the group of REALTORS® and Habitat staff who attended the Oct. 26 dedi-cation. The home was the 100th

built by the East Bay Habitat. “Habitat is not about giving

people a handout, but a hand up,” 2005 NAR President Al Mansell told the group. “We’re placed here not for ourselves, but to help each other. I’m delighted to be able to share the moment when Beverly achieved her dream of homeownership.”

With the high home prices in the Bay area, Loyo feared that she could never afford a home, but “having a chance to own a home through Habitat allows people to dream again,” she says. “It also helps them plug back into the community and become involved.”

Loyo continues her involve-ment in East Bay Habitat by serving on the Family Selection Committee that matches other prospective homeowners with Habitat builds. “God blesses you so that you can be a blessing to others,” said Loyo.

Among the REALTORS® who donated their time in coopera-tion with the East Bay Habitat for Humanity and Loyo to com-plete the home, were members of the Alameda Association of REALTORS®, the Bay East

Association of REALTORS®, the Berkeley Association of REALTORS®, the Contra Costa Association of REALTORS®, the Oakland Association of REALTORS®, and the West Contra Costa Association of REALTORS®.

Because of their efforts, the home was completed before the NAR Conference here in San Francisco. REALTORS®

Whether you routinely lead the pack in your use of business technologies or you’re not quite ready to head out for your trial lap, the Technology Learning Center at this year’s NAR Conference has a course for you. So fasten your seatbelt and get ready for even more hands-on training than ever before.

This year’s TLC includes new courses on PC secu-rity, Advanced Tablet PC, and Advanced Excel. Additional classes cover such popular top-ics as Sprint® BlackBerry®, Treo™ 650 by Palm®, VREO REDTablet PCs, TOP PRODUCER® contact manage-ment, VisualTour® virtual tours, eNeighborhoods™, and a host of Microsoft® applications and operating systems.

These popular programs fi ll up quickly, so check the monitor at the TLC counter in Registration for class availability. You can also stop by any class no more than 30 minutes before it begins to see if there are last-minute openings.

“Everyone who attends the TLC can gain the vital informa-tion and skills to become more productive and profi table,” says Malcolm Morris, president, Stewart Title Guaranty Co.

As a leader of advanced tech-nology solutions for real estate professionals, Stewart provides title insurance and related information services required for settlement through more than 7,800 policy-issuing offi ces and agencies in the United States and in international markets. Among other services, Stewart® provides post-closing lending services, automated county clerk records, property ownership mapping, geographic information systems, and prop-erty information reports.

Don’t miss the opportunity to learn more about Stewart® by visiting Booth 1117 or accessing www.stewart.com.

who volunteered during the Conference helped construct another Habitat House in Livermore, Calif. NAR and its members have built a home each year for the last fi ve years in the city where their Conference was held. This year, REALTOR donations to Habitat have also helped build more than 400 homes in coun-tries devastated by the tsunami.

Help New Orleans Habitat for Humanity

The devastation of Hurricane Katrina destroyed all 80 Habitat-built houses in New Orleans, including the one built for Rosalee Lewis and her family during the 2002 NAR Conference. To assist New Orleans Habitat for Humanity in reconstruct-ing its lost houses, stop by Booth 3401 and share your prosperity with those much less fortunate.

High-octane Tech Education

(Top) NAR President Al Mansell

makes it official as he hands the keys

to her new home to Beverly Loyo.

(Left) Vince Malta, 2006 President

of the CALIFORNIA ASSOCIATION OF

REALTORS® presents Loyo with a wel-

come to symbolize the warmth and love

she will fi nd in her new home.

The strong housing mar-ket, REALTOR® response to Hurricane Katrina, and the popularity of real estate as an investment have continued to generate highly positive news coverage for the NATIONAL ASSOCIATION OF REALTORS® despite the anti-trust suit fi led against the asso-ciation by the U. S. Department of Justice.

According to media content analysis by Delahaye, a leading media research fi rm, positive coverage for NAR dropped

Despite DOJ Suit, NAR Coverage is Positive19 percent in September, the month the suit was fi led. However, overall coverage of the association was only 7 per-cent negative. Positive coverage actually increased 5 percent to reach 59 percent. Thirty-four percent of coverage was neutral. Some 616 news stories were aired and published about the association in September.

“Housing is a good invest-ment” was the top NAR message during the preced-ing months, appearing in 228 new stories. Coverage

of the REALTORS® Relief Foundation boosted commu-nication of the “REALTORS®

build communities” message, which reached new highs since it has been tracked this year.

Recent focus groups of Washington, D.C., elites con-ducted by NAR confi rmed that negative media coverage gener-ated by the DOJ suit is having almost no impact on policy-makers and consumers.

“No one likes negative media coverage, but the fact is that the coverage prompted by the

Justice Department suit has been limited both in scope and impact to date. We have generated editorials of support in The Wall Street Journal and The Wall Street Journal and The Wall Street Journalpositive news articles in The Washington Post, Washington Post, Washington Post Philadelphia Inquirer, and elsewhere. We’ll continue to work with the media aggressively and monitor the situation carefully to ensure that the DOJ suit doesn’t affect the business climate for REALTORS®,” said Steve Cook, NAR vice president for public affairs.

Proudly Sponsored By Stewart®Proudly Sponsored By

®Proudly Sponsored By

Information Service Corp.

1-800-252-3366 • REALTYEXECUTIVES.COM

Learn how at booth #2305 where there’s aniPod®nano winner every 90 minutes.

4 REALTOR® Magaz ine Show Dai ly 5 www.REALTOR.org/rea l tormag

REALTOR® PR IDE

Show Your Pride, Win a Prize

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Keep working on small-

business health plan legisla-

tion. Once it’s passed, the

strength of NAR’s 1 million

members will make it possible

for REALTORS® to have afford-

able health care.

Vera Tungate

Exit Realty

Lakeland Fla.

Being a REALTOR® and showing the world your pride by wearing the REALTOR®

Pride pin really pays off in new clients and customers. This year at the NAR Conference, wear-ing your pin can also pay off in cold, hard cash. That’s right, the REALTOR® Pride On-the-Spot contest is back! Just get spotted wearing your pin, and you could win a $25 American Express®Gift Cheque and be entered in the drawing for a big-screen plasma TV.

Wherever you are in San Francisco during this year’s NAR Conference—in the

General Session, at the Expo, or on Fishermen’s Wharf—you could be seen by one of NAR’s offi cial pin spotters. If you’re wearing your REALTOR®

pin, you’ll be presented—on the spot—with an American Express® Gift Cheque for $25.You never know when someone could walk up and make you an instant winner.

If you’ve lost or forgotten your pin, make sure to pick one up at the Member & Director Forum or at the NAR Booth 3205 on the Expo fl oor. The drawing for the TV will take place at the NAR booth on

Sunday at 10:30 a.m. Great things can happen when

you wear your REALTOR®Great things can happen when

®Great things can happen when

Education sessions are in full swing today, as high-energy attendees make tough choices from among almost 200 information-packed forums and classes.

If building technology know-how is your 2005 goal, the Technology Learning Center should be your fi rst stop. Sponsored by Stewart® Information Service Corp., the hands-on classes cover everything from PDAs and contact management software to digital photography and wireless networking. Sign up today at the TLC counter at Registration.

If you’re ready to buy the latest high-tech wonder but aren’t sure what to choose, stop by the Tech-Help Zone in Booth 4535 to get expert, objective advice on exactly which technology option best fi ts your needs. Then tour the Expo, which opens at 5 p.m. tonight. The record 621 exhibitors at this year’s Expo are eager to show you the latest tools.

If you’re personal life is suffering from your non-stop business success, don’t miss Saturday’s General Session featuring everyone’s favorite self-help guru, Dr. Phil. The session starts at 4:00 p.m. in the Moscone West Ballroom.

For a different sort of inspiration, let you hair down on Saturday night with Eagles co-founder Glenn Frey. This REALTORS® Celebrity Concert starts at 7:30 p.m. in the Moscone West Ballroom and is free to all full-conference registrants.

Continued from page 1

Welcome

Ellen G. Alley of Coldwell Banker 1st

Wheatland Realty, Wheatland, Wy., is

thrilled to receive a $25 gift check from

Pin Spotter Kathy Marusarz, REALTOR®

Magazine's Business Manager.

The 10 percent of U.S. residents born in a foreign country represent a huge, often overlooked, market for REALTORS®, 2005 Chair of the International Operations Committee Carmela Ma told attendees at the International Local Council Forum meet-ing Thursday at the 2005 REALTORS® Conference & Expo. According to Ma, 20 percent of “new Americans” purchase real estate within a year of entry into the United States. When this fi gure is com-bined with the 11 percent of U.S. property owned by foreign investors, it’s clear that practi-tioners ignore foreign buyers at their peril.

There are many ways to tap into this growing market, says Ma, including working with local economic development agencies, immigration lawyers,

Jump on the International Bandwagonand foreign consulates. She also advises REALTORS® and associations to create databases of local practitioners who can speak a language other than English and to translate con-tracts into languages prevalent in their local markets. Other networking options include sponsoring a trade mission visit from real estate and business representatives of a foreign country or undertaking a trade mission to another country.

Wayne Stroman, chair of the International Council at the Houston Association of REALTORS®, told attendees that his group had expanded member interest in interna-tional business by developing MLS categories for non-local properties and by partnering with foreign-oriented groups such as FIABCI. “This alliance allowed us to network and

exchange ideas with title com-panies, attorneys, and mortgage brokers who work with foreign clients,” says Stroman.

NAR’s International Department also provides a wealth of resources to help practitioners work with foreign and foreign-born clients, says Ma. In addi-tion to a course leading to the Certifi ed International Property Specialist designa-tion, International supports an online REALTOR® Association Resource Exchange and a new Speakers Cadre database of REALTORS® who can speak to associations on international topics. The database will be available on at www.realtor.org/international in December. international in December. international

“U.S. REALTORS® have to think globally and use the resources of NAR to explore the market,” says Ma.

Keep fi ghting the fi ght against

government regulators who

say that real estate isn’t

competitive. This industry

is the most competitive it’s

ever been.

Shawn Goepfert, GRI

Ideal Realty of Volusia Inc.

Daytona Beach, Fla.

NAR needs to fi nd more ways

to encourage more involve-

ment among the general

membership. We also should

do more to make members

aware of what NAR is doing

for them.

Homer and Ann Palmateer

GSH Real Estate Corp.

Virginia Beach, Va.

Real estate needs to move

into the forefront of career

planning. The industry offers a

great income and a great life-

style, yet children don’t think

about becoming a real estate

practitioner when they grow

up. People just stumble into

real estate.

Dan Shiver

The Shiver Real Estate Agency

Paterson, N.J.

pin in San Francisco and when you’re back home. Consumers know and trust the REALTOR® logo as a symbol of your knowl-edge and professionalism. Wearing your REALTOR® pin every day ensures that poten-tial homebuyers and sellers know you’re a member of the NATIONAL ASSOCIATION OF REALTORS®. Most important, it shows that you work toward the highest stan-dards in the profession and will settle for nothing less than helping each and every person achieve a piece of the American dream.

difference you are making,” Mansell said. He also urged Conference participants to con-tinue their generosity by donat-ing at the REALTORS® Relief Foundation booth (3300).

Yet, if REALTORS’® response to natural disasters proves what they can accomplish, a new, unexpected threat to the industry itself will be an even more severe test, said Mansell. Next Tuesday, the Bush admin-istration’s commission on tax reform will issue a report that’s expected to threaten such fundamental benefi ts as mort-gage interest and property tax deductions. The proposal will reportedly convert the mort-gage interest deduction to a tax credit and reduce the current $1 million cap to the local FHA

loan limit. Loss of tax benefi ts for homeownership could lower values by as much as 15 percent and have an especially severe impact on the middle class.

“Housing has been the engine of the economy and should not be a target for change. NAR will strongly oppose any attempts to alter current tax treatments,” said Mansell. He noted that there is already bipartisan

opposition to the proposal.Another challenge loom-

ing for REALTORS® is a U.S. Department of Justice lawsuit over who will control the Internet display of list-ings, NAR President-elect Tom Stevens, reminded attendees. Brokers work hard to obtain their listings, he said, and shouldn’t have to share them.

“This lawsuit is about defend-ing a principle on which our profession was built,” said Stevens. He noted that losing control of listings would make MLSs “public utilities” and be disastrous for both consumers and the real estate market.

On a more positive note, Stevens reported on NAR’s legislative success in moving the Small Business Health Plan bills, which would allow asso-ciations to offer members group health insurance.

ChallengeContinued from page 1

2006 NAR President Tom Stevens

FRIDAY EDITION October 28, 2005

Real Strength.Real Advantages.

Call it a perk, call it a frill, we call it REALTOR Benefitssm. It’s simple––we reward you for doing the things you already do. REALTOR VIP® is now REALTOR Benefitssm,the program from the NATIONAL ASSOCIATION OF REALTORS® that offers practical solutions on thepublications, products and services you already use every day—both at the office and at home. And when youuse your REALTOR Benefitssm we all reap the benefits, since it helps to keep NAR membership dues low.So visit www.REALTOR.org/RB5 or stop by NAR’s IMAGINE Booth #3205 to discover the value everyday.

EverydayBenefits.

www.REALTOR.org/rea l to rmag FRIDAY/SATURDAY EDITION October 28-29, 2005 REALTOR ® Magaz ine 5

B O OT H 3 2 0 5

Friday5:00-8:00 P.M. Opening Night Celebration “Imagine You’re a Kid Again”

Saturday9:30 A.M. 10 Things to Make YourWeb Site More Usable,Useful, and ProfitableBill Bullman and Brent Leffew,partners, Colony Interactive

10:00 A.M.Unleashing Your Personal BestDoreen Lecheler, The Pacific Institute

10:30 A.M.Get Compliant with theDepartment of Energy’s 13 SEER StandardAmerican Home Shield

11:00 A.M. Making Money No Matter Which Way the Real Estate Market GoesDiane Kennedy, CPA, author and leading tax strategist

11:30 A.M.How Feng Shui and Real Estate Work TogetherHolly Ziegler, Feng Shui expert, broker, and author

12:00 P.M.Personalized Marketing Materials at No Cost to YouLowe’s

12:30 P.M.IMAGINE Being Tech-Savvy: Bluetooth®

Blogs, and BeyondTodd Costigan and Keith Garner,NAR’s Center for REALTOR®

Technology

1:00-4:00 P.M.Meet Jamie Farr, Cpl.Klinger from M.A.S.H.

REALTOR BenefitsSM

Partners Meet thesepartners at Booth 3205on Saturday.

10:30 A.M. The Pacific Institute

11:00 A.M. American Home Shield

11:30 A.M.Talking House

12:00 P.M.ZipForm

12:30 P.M.Xerox

1:00 P.M. e-Neighborhoods

The Pacific Institute, a new NARpartner in the REALTORBenefits(SM) Program, offersREALTORS® a solution toimprove both their business andpersonal lives with Investment inExcellence®-Today. As a productoffered through the market-leading Pacific Institute educa-tion and consulting services,IIE-Today makes achieving suc-cess easier—and more conven-ient—than ever before.

We know how busy REALTORS® are. To be success-ful, you must be in the market.

At the same time, you have toconstantly stay focused andmotivated to remain successful.

Let IIE-Today help you■ Become more profitable■ Lead and influence with

vision and impact■ Adapt quickly and with ease

to an ever-changing market■ Achieve balance in your life

“I was already a positive personwho’d been successful, but afterThe Pacific Institute’s program, Ifelt more motivation, energy, andenthusiasm than ever. I knew Icould do even more and do it bet-ter than before.”—2006 NARFirst Vice President Dick Gaylord

IIE-Today is a personal, desk-top-based learning system that

combines decades of researchand experience into 25 powerful,five- to 10-minute video-facili-tated lessons. These sessions canimmediately and significantlyimprove your performance inyour personal, professional, andorganizational lives.

“Love it. The interactive featureof the program is great. You cando it at your own pace.”—2006NAR President Tom Stevens

Unlike many listen-and-for-get training programs currentlyon the market, IIE-Today isdesigned to create profoundlyeffective and lasting change.

Rooted in a deep understand-ing of human psychology andreal-life decisionmaking, IIE-Today helps you dramaticallyboost personal efficacy, motiva-tion, and visualization skills ina way that’ll forever alter howyou look at personal and pro-fessional situations.

Mention this article to obtainyour trial copy of the IIE-Todaycoaching system when you visitThe Pacific Institute Booth3621 in the North Hall of theExpo. Additionally, through theREALTOR Benefits(SM) Program,The Pacific Institute is offeringNAR members 10 percent offthe suggested retail price of theIIE-Today coaching system. Formore information, visit www.thepacificinstitute.com/nar, orcall 866/559-0443.

6 REALTOR ® Magaz ine Show Da i ly FRIDAY/SATURDAY EDITION October 28-29, 2005 www.REALTOR.org/rea l to rmag

A Target® GiftCardsays cool, hot, and justmy style. The mosttalked-about gift cardanywhere is also themost versatile. Fromthe perfect closing or referralgift for your clients to reward-ing your employees and sales-people for a job well done, it’sthe gift card everyone can’twait to use.

Buyers and sellers can getwhat they really want fortheir new home with theTarget® GiftCard, good for amillion and one things—stylish home stuff like IsaacMizrahi Home® and MichaelGraves Design,™ fashionaccessories, practical neces-sities, or something forhome improvement. Andthey can use it at more than1,300 Target stores and atTarget.com.

Have a special promotioncoming up? Use our nameand GiftCard images in yourmarketing materials. (Some

restrictions apply.)Need a gift super-

fast? Grab a GiftCardFast Pack in bundlesof 10, 20, and 50 rightnow at Guest Service

in your neighborhood Target.The Target® GiftCard also

adds the enormous appeal ofthe Target brand to anybusiness. Available in achoice of cool designs andflexible packaging options, itinstantly shows that when itcomes to gifts, you knowwhat’s hot.

Best of all, the Target®

GiftCard is totally flexible.The Target® GiftCard isavailable in amounts from$5-$1,000 per card. Thereare no fees and no expira-tion dates. And you canorder one or thousands,with free shipping for bulkorders. Call 800/5GIFTS5,or visit Target.com/corporategiftcards for more details.Or stop by Booth 4300 tolearn more.

T H E PA C I F I C I N S T I T U T E

The power to be a better you

F E D E X

FedEx delivers for NAR members

TA R G E T ® G I F TC A R D S

A GIFT WITH AN ATTITUDE

The little REALTOR® pin on yourlapel says a lot about you. Trust-worthy. Knowledgeable. Expe-rienced. Those same traits madeFedEx one of the world’s mostrespected delivery companies,and NAR’s REALTOR BenefitsSM

exclusive provider of shippingservices for NAR members. Youcan utilize one of the most recog-nized brands in the world todeliver your documents and con-tracts to clients and save up to 21percent on envelope shipments

(weighing under 8 oz.) withFedEx Priority Overnight® andFedEx Standard Overnight® serv-ices and up to 12 percent on selectFedEx Ground® services.

Shipping with FedEx is fast andeasy at fedex.com. You can printyour shipping labels and return

labels for your client, notifyrecipients by e-mail their pack-ages are on the way, track thestatus of your packages, scheduleyour pickups, and even keepyour shipping address book. Andwith more than 49,000 conven-ient drop-off locations for FedExExpress® packages, it’s easy to getcontracts to clients faster.

All you need to do is sign up tostart saving. There’s no enroll-ment fee or shipping quotas tomeet. Take advantage of the sav-

ings now. Stop by the FedEx Booth 3325

to sign up, or link your existingFedEx account to this programand receive a free gift.

Start shipping—and saving—today!

NAR members can also enrollin FedEx special REALTORBenefitsSM pricing by going tofedex.com/nar and enteringNAR passcode LCRS8P12, or bycalling 866/869-1171 and men-tioning code 5101-12.

CO U N C I L O F R ES I D E N T I A L S P EC I A L I STS

CRS Day: New businessideas to learn and shareDon’t miss an exciting momentof the productive and valuablereal estate instruction and dis-cussion this Friday, Oct. 28, asCRS Day comes to SanFrancisco. The afternoon eventsinclude a special panel discus-sion on building your business,along with a more informal net-working session where profes-sionals can exchange their ownunique strategies for success.CRS-sponsored events are freefor NAR Conference registrants.

Fire up your energy with “TakeYour Business to the Next Level,”1–2:30 p.m. in Room 307. Thisidea-packed panel discussion willfeature five top-producing CRSdesignees who’ll discuss the sys-tems, marketing, negotiating, sell-ing, and pricing strategies to helpyou kick your business into highgear. The panel will be moderatedby Howard Brinton, founder andCEO of Star Power Systems.

Council 2005 President-electRandy Eagar, CRS®, CRB, saysBrinton brings a wealth of

expertise to the session. “His lifeis spent interviewing the top-producing salespeople in thecountry from all sorts of mar-kets. He’s seen it all, and he canconvey his material in a no-non-sense approach,” Eagar says.

Joining Brinton will be a for-midable panel of stellar sales-people who’ll share their secretsof success. They are BarbaraBrady, CRS®, CIPS®; MarthaHendrick, CRS®, ABR®; RussellShaw, CRS®, GRI; TamiSpaulding, CRS®, GRI; andDebbie Yost, CRS®, GRI.

Stay put and keep the greatideas coming at the “AgentMoney Making Idea Exchange”from 3:30-5 p.m. Brinton willfacilitate in-depth discussions ofstrategies real estate pros canuse to increase listings, useteams effectively, develop mar-keting that works, and createcustomers for life. Don’t forgetto bring your promotional mate-rials and business cards to thisvaluable networking event.

T H E A T E R

WITH LANDAMERICA’S COMMITMENT TO SERVICE, CLOSINGS WIND UP SMOOTHLY EVERY TIME.

If that ticking you hear is the sound of another frantic closing countdown,

it’s time to consider all that LandAmerica can do to make your transactions

trouble-free from start to finish.

With the title underwriting strength of Commonwealth, Lawyers Title,

and Transnation, a subsidiary network of more than 800 company offices and

the support of over 10,000 agents, LandAmerica has you covered—from title

and escrow to inspections, appraisals to credit reports, flood certification to

home warranty. And with over 125 years as a premier provider of real estate

transaction services, LandAmerica also has the experience you can trust to

make every closing smooth and predictable.

So before the stress of racing against time really gets to you, why not

get in touch with your local LandAmerica office today? Because with all you

have to do—and all that we can do to help—it definitely won’t be a minute too

soon. To locate a LandAmerica office near you, visit www.landam.com or call

LandAmerica Customer Service, toll-free at 800-446-7086.

©2005 LandAmerica is a registered trademark of LandAmerica Financial Group, Inc.

Real estate professionals nowhave another tool to show theirappreciation to the sellers andbuyers they work with, thanks toLowe’s Home Improvement. Aspart of NAR’s REALTOR Bene-fitsSM Program, Lowe’s will sendfree customized mailings fromREALTORS® to clients and cus-tomers who are selling, buying,or searching for homes. The mail-

ings will offer savings couponsand rebates for Lowe’s productsand services. Clients and cus-tomers will also receive tips onpreparing their house for sale ormaking a new house a home.

“With this new offering, ourmembers can address the uniquehome-improvement needs oftheir clients and customers,” saysBob Goldberg, NAR’s senior vice

president of marketing and busi-ness development.

To get started, visit www.lowesrealtorbenefits.com and register.You’ll be prompted to create aprofile, including business phonenumber, company logo, and per-sonal photo. All of this informa-tion will be printed on the cardssent to your clients and cus-tomers.

Once you’ve registered, the siteallows you to maintain a list ofclients and customers, establish-ing them as sellers, prospectivebuyers, or new homeowners.Once you have entered a clientor customer into the system, apersonalized card from you withyour choice of special offers willbe sent to your client or cus-tomer within seven days. You can

chose from a variety of cus-tomized offers from Lowe’s avail-able only to REALTORS®.

Since the average homeownerspends about $3,000 in homeimprovements to prepare ahome for sale, this money-sav-ing program will help you buildcustomers for life.

Stop by Booth 3505 to learnmore about how Lowe’s canmake you memorable to clients.

And while you’re there, take aminute to relax and enjoy afreshly baked cookie and a hotcup of coffee on Lowe’s.

Across the country, most realestate practitioners rely onmechanical or electronic lock-boxes to store keys at homesthey’re marketing. To help maketheir lives easier and more pro-ductive, SentriLock LLC has cre-ated the REALTOR™ Lockbox, anew generation of simple andsecure electronic lockboxes. TheREALTOR™ Lockbox usesproven technology componentsthat have met the demands ofthe banking, defense, and satel-lite TV industries for years.Reliable, secure technologyhoused in a durable metal enclo-sure ensures that the REAL-TOR™ Lockbox will serve yourorganization well into the future.

The first installation of theREALTOR™ Lockbox occurredin June 2004. Just over a yearlater, SentriLock had about100,000 lockboxes being used byabout 30,000 sales associates in60 different associations coast tocoast. Associations using our sys-tem range from less than 100 tomore than 7,500 members. While

most of our lockboxes havereplaced competing electroniclockboxes, many have also beendeployed by associations upgrad-ing from mechanical lockboxes. Afew have even been implementedas the association’s first foray intothe lockbox market.

Some of the features that havedriven SentriLock’s successinclude the secure and unparal-leled convenience of our inexpen-sive credit-card-sized, electronic“smart card” key; the integrated,illuminated keypad on the lock-

box; the large front-opening keycompartment; our unique “key-less” access modes; a “call beforeshowing” mode; an audit trail ofkey compartment accesses; flexi-ble showing hours restrictions;and optional homeowner “do-not-disturb” mode. Many of thefeatures of the SentriLock systemare the direct result of specificrequests from actual practition-ers and associations.

Furthermore, as an NAR major-ity-owned company, SentriLock isdirectly accountable to the realestate community. Our first prior-ity is to serve the industry with ahigh quality, competitively pricedsystem and outstanding customerservice.

Stop by and visit us at Booth3519 to learn more about theREALTOR™ Lockbox and to dis-cover why SentriLock is the valueleader in the industry. Also, con-tact James Reynolds, senioraccounts manager, at 513/618-5802, or e-mail us at [email protected] to get more informa-tion or to set up a meeting.


L O W E ’ S

Give a gift buyers can really use

E- P R O ®

Be part of the future withe-PRO®

S E N T R I L O C K

Unlock your success

M E M B E R I N FO R M AT I O N S E RV I C ES FO R U M

Rate your communications If you’re not communicatingeffectively with prospects andcustomers, you’re not going to sellmuch real estate. Let noted speak-er and trainer Rolf Anderson,Rolf Anderson Seminars, giveyou a communications auditduring the Member InformationServices Forum, Friday, Oct. 28from 9–11 a.m. in Room 135.

Anderson will show you how tocoordinate all your communica-tions tools for a consistent, effec-tive message. You’ll learn newways to communicate usinghigh-tech methods. Best of all,you’ll leave the session with apersonalized road map for creat-ing your own integrated market-ing program.

Every day more and morehomebuyers and sellers areresearching their real estateoptions online. These increas-ingly Web-savvy consumerswant quality information andthey want it fast. In fact, arecent industry survey foundthat 65 percent expect aresponse within four hours.

TOP PRODUCER 7i givesyou the industry’s mostadvanced system for captur-ing and converting leads,keeping clients and customersinformed about your serviceactivities, and consistently fol-lowing up with past clients.

It all starts with a fastresponse to online inquiries.TOP PRODUCER 7i can beseamlessly integrated withyour personal Web sites andREALTOR.com®. When a con-sumer makes an inquiry, you’reinstantly notified via TOPPRODUCER SellPhone, and acontact record is automaticallycreated in your TOP PRO-DUCER 7i database. Oncethese inquiries are in yourdatabase, you can draw fromTOP PRODUCER 7i’s libraryof follow-up action plans toquickly create and then assigna personalized action plan.With these plans in place,you’ll be in a better position toget prospects’ business whenthey decide to buy or sell.

TOP PRODUCER 7i’sadvanced system also offers

you mobile connectivity andconvenience with severalaccessory programs.■ TOP PRODUCER 7i

Sellphone. Get instant leadalerts for consumerinquiries.

■ TOP PRODUCER 7iRemote. Work offline onyour notebook computer.

■ TOP PRODUCER 7i for Palm handhelds. Takeyour database with you.

■ TOP CONNECTOR 7i.Import MLS comparablesdata and photos directlyinto your CMAs.“Today’s consumers are

increasingly sophisticated anddemanding. That’s why it’sessential for salespeople tohave an effective lead-manage-ment system in place for deal-ing promptly with inquiries,”says Errol Samuelson, presi-dent of TOP PRODUCERSystems. “At the same time,many Internet consumers arein the early stages of research-ing their options, so it’s impor-tant to follow up consistently.TOP PRODUCER 7i gives realestate professionals a state-of-the-art system that makes iteasy to do both.”

For more information, visitBooth 1405, call 800/444-8570, or order online at www.topproducer.com.

As more and more consumersbegin their search for realestate-related information onthe Internet, it’s critical that realestate professionals are welleducated in the use of technolo-gy. Realizing the importance oftechnology training, NAR offersits members the e-PRO® certifi-cation course. The program isdesigned to prepare real estateprofessionals to make themost of Internet technologyand to identify, evaluate, andimplement new Internet busi-ness models.

The vision for the future of e-PRO® certification is to create awell-trained, core group of realestate professionals who thrivein the online-based real estate

industry. The e-PRO® Internetprofessional belongs to a specialcommunity that enjoys greaterfinancial rewards as the result oftheir e-PRO® certification.

The e-PRO® course is availablefor real estate professionals,association management execu-tives, or property managers. Thecourse is presented entirelyonline. Because of the course’sinnovative design, students areable to complete the Web-basedcourse at their own pace, whenand where they want, via anyInternet connection.

The certification program isprovided exclusively throughInternetCrusade® at InternetCrusade.com, a member ofNAR’s REALTOR BenefitsSM

Program. Specializing in onlinepublishing, the San Diego-based company also provides asuite of domain-name servicesand related tools, includingdomains, domain hosting, e-mail systems and hosting, list-servs, online voting, and sur-veys. InternetCrusade’s princi-pals have more than 100 yearsof combined real estate indus-try experience.

Come by and visit Booth3400 to see what e-PRO® andInternetCrusade can do for you.For more information on thecourse, go to http://eProNAR.com. For more information onInternetCrusade, go to http://InternetCrusade.com, or call866/377-0627.

TO P P R O D U C E R ®

MAKE EVERY LEAD COUNT


For referral sources only and not for distribution to consumers. This is not an advertisement to extend consumer credit as defined in Regulation Z, Section 226.2 For down payments less than 20% (loan to value ratios in excess of 80%),Mortgage Insurance (MI) is required and MI charges apply. All loans are subject to credit and property approval. Program terms and conditions are subject to change without notice. Not all products are available in all states or for all loanamounts. Other restrictions and limitations apply. © 2005 JPMorgan Chase & Co. All Rights Reserved. 2A-7567B 08/05

You spend 80 hours a week matchingpeople to homes. Don’t spend anotherminute matching them to a lender. At Chase Home Finance we understand the importance of a great customer relationship, that’s why we give your customers the same high level of attentionyou do. Plus, Chase offers a wide array of mortgage solutions including:

• Fixed and Adjustable Rate Mortgages

• Jumbo and Super Jumbo Home Loans

• Interest Only

• FHA/VA

• Low down payment programs

• Loans for clients with less than perfect credit and more.

Don’t spend another minute finding the perfect lender, call Chase today.

Visit us at booth #605 and find out why you will never need anotherlender or visit us on the web at http://homeloan.chase.com to find thenearest mortgage branch.

There are so many excitingevents happening this year atthe Countrywide booth that it’shard to keep them all straight.Here are the highlights.

Entrepreneurial ExcellenceSeries. Some of America’s lead-ing business authors and strate-gists will share their insightswith you at this Countrywide-sponsored series during the NARConference. The five dynamicsessions, which are included infull-conference registration, fea-ture Drs. Jackie and Kevin L.Freiberg, co-authors of GUTS!Companies that Blow the DoorsOff Business-as-Usual; MalcolmGladwell, author of Blink: ThePower of Thinking WithoutThinking and The Tipping Point;Richard Teerlink, former Harley-Davidson chairman and authorof More than a Motorcycle; Ken

Blanchard, author of The One-Minute Manager and The Secret:What Great Leaders Know... AndDo; and Guy Kawasaki, author ofRules for Revolutionaries. Seethe Conference program fordetails on times and rooms.

Book Signing. Meet Entrepre-neurial Excellence presenter andbest-selling author Ken Blanchardwhen he signs his books at theCountrywide booth. He’ll besigning his books and fieldingquestions from Expo partici-pants on Sunday, Oct. 30, from3-4 p.m.

Grand Prix. Stop by theCountrywide booth to test yourdriving skills at “The Country-wide Grand Prix.” This video

game lets you try your hand asSan Francisco street-racecardrivers speed their way to fasterclosings.

Cash In and Win. Country-wide is a title sponsor of NAR’sdaily Cash In and Win drawings,so participants can stop byBooth 905 to pick up one of theCash In and Win scorecardstickers needed for a chance towin $1,000. Daily drawings forthe cash prizes will also takeplace at the Countrywide booth.Full details regarding NAR’sCash In and Win drawings areavailable on the back of thescorecard included in the Exporegistration packet.

To learn more about Country-wide’s wide array of loan prod-ucts or to locate a representativenear you, call 800/877-LOAN orstop by Booth 905.

REBAC Day is Taking Care ofBusiness—and it’s a can’t-missevent! Get a whole new perspec-tive on how to improve yourbusiness when REBAC pres-ents The Learning Channel’s“Taking Care of Business,”“dream team” of business con-sultants, Richard Laermer,Christina Manca, Mitch Kates,and Mark Becker on Saturday,Oct. 29 in Room 302.

“We’re here to help REALTORS® modernize theirapproach to business on everylevel: marketing, sales teams,collateral, and outside publicrelations, and, of course, howthe office appears at eye level.Competition is killer nowa-days and that’s why remakingyour space—and your mis-sion—is so pertinent,” sayspublic relations guru Laermer.

Earlier this year, the “TakingCare of Business” team con-ducted a business makeover

for a REBAC member. It’llreveal the results and the les-sons you can take away andapply in a two-session presen-tation. The first session runsfrom 11 a.m.-Noon; the secondfrom 1:30-3 p.m.

“Since the four of us are busi-ness people outside the show,we know what it’s like to wantthings to happen quickly,”Laermer adds. “In this case,we’re really intrigued by anopportunity to make it all goon live. In addition to beingbusiness consultants, we feellike Broadway entertainers.You can be assured we’re goingto make it fun and anythingbut dry for everyone. Like thesaying goes, we know drama.With four completely distinc-tive personalities providing

different perspectives on themakeover, plus feedback fromour client, you can be sureyou’ll walk away with toolsyou can use–and a good timeyou’ll long remember!”

And don’t forget to visitBooth 3725 to learn moreabout the many programs andproducts for buyers’ agents, orgo online to www.rebac.net.

For the ABR® Course-A-DayGiveaway, REBAC will awardtuition for the two-day Accred-ited Buyer RepresentativeDesignation course to one win-ner every day the Expo is open.To enter, visit the Booth 3725and fill out a registration form.


R E A L E S TAT E B U Y E R ’ S A G E N T C O U N C I L

REBAC DAY: REALITY TV MEETS REAL ESTATE

C O U N T R Y W I D E T M

Top education, great loans

Cendant is the world’slargest franchisor of realestate brokerages, andits family of real estatebrands is well knownaround the world. Today,there are more than14,000 offices and300,000 sales associatesworldwide operatingunder one of Cendant’sfive real estate brands: Century

21®, Coldwell Banker®,Coldwell Banker Com-mercial®, ERA®, andSotheby’s InternationalRealty®. Collectively,Cendant’s real estatebrands were involved inone out of every fourhomes bought or sold inthe U.S. in 2004.

During the 2005REALTORS® Conference & Expo,

each of Cendant’s real estatebrands will host information andtraining sessions for its propri-etary LeadRouter lead manage-ment system.

Whether you are a broker/owner or a sales associate, stopby Booth 4305 to learn moreabout how the people, systems,and resources that power theseleading brands can add value toyour business.

Whether you’re a techno-neo-phyte or prepping for pro-grammer, one of the nine edu-cation sessions sponsored bythe CRT is right up your alley.

Friday, Oct. 28 11 a.m.–2:30 p.m. Get the

inside scoop on Internet leadcultivation. Room 102

1–2:30 p.m. Learn howstandardized real estate trans-actions standards (RETS) canbenefit your business. Room104

3:30–5 p.m. Find out iftechnology and the new busi-ness models it spawns canchange the real estate indus-try. Room 250

Saturday, Oct. 299–10:30 a.m. Learn the lat-

est information-security prac-tices to help you protect yourbusiness data. Room 200

11 a.m.–12:30 p.m. Get theinside scoop on tech toys forreal estate. Room 104

1–2:30 p.m. Take a steptoward paperless transactionswith a session on best trans-action-management prac-tices. Room 135

Sunday, Oct. 301–2:30 p.m. Pick up tips on

how to optimize your compa-

ny’s search-engine perform-ance. Room 104

3–4:30 p.m. Find out howto build customer loyaltyusing e-mail, blogs, and otherInternet tools. Room 104

Monday, Oct. 3111 a.m.–12:30 p.m. Get a

security lowdown on the lat-est threats to your computer.Room 301

NAR’s Center for REAL-TOR® Technology providesREALTORS® with informed,industry-focused technologyadvice. It can assist brokeragecompanies, multiple listingservices, commercial infor-mation exchanges, and stateand local REALTOR® associa-tions in the development,selection, and profitable useof business technologies.

The CRT also serves as theVoice of Real Estate to thetechnology community. TheCenter works as a partner withtechnology developers andvendors to help them under-stand the true business needsof the real estate industry. CRTalso promotes the use of stan-dards and industry best prac-tice that’ll help keep REAL-TORS® at the forefront in the21st century. Contact CRT [email protected].

C E N T E R FO R R E A LTO R ® T EC H N O LO GY

Tech for every taste and every level

C E N D A N T

All Cendant brands at Expo

THE PERSONAL MARKET ING COMPANY

Make your newsletterstand out from the crowdStand out in the mail with digestnewsletters. Digest newslettersfrom The Personal MarketingCompany mail flat without theneed for tabs so you get maxi-mum impact when your messageis delivered. Not only do you geteight lines of custom personaliza-tion with a custom Web graphic,but we’ll also add your colorphoto and color logo print for noextra charge. Additionally, youcan update your mailing listsonline for free. Visit Booths 1423and 3931 to see the great market-ing options we have to offer.

Newsletters are an ideal way to consistently stay in contactand build relationships withprospects. Here’s what some ofour digest newsletter customershave to say.

“The key is that people forgetreal estate practitioners no mat-ter how good a job you do. Andthe newsletter keeps your nameout there.”—Nelson Zide, ERA

Key Realty Services, Framing-ham, Mass.

“You have to have your nameout in front of people all thetime. ‘Out of sight, out of mind’ isreally true in real estate.”—SteveShrager, Prudential CaliforniaRealty, Encino, Calif.

“We have researched many waysto achieve consistent contact andhave found the most effective tobe with a newsletter. Using ThePersonal Marketing Company tostay in touch has allowed ourbusiness to grow each year withlittle effort.”—Stan and MaryPritchard, Century 21 Judge FiteCo., Carrollton, Texas

With more than 25 years help-ing real estate professionals buildtheir business—and incomes—The Personal Marketing Com-pany offers high-quality, afford-able, personalized marketingmaterials. Programs include busi-ness cards, postcards, newsletters,and client and customer followup.

The Dream Team

Comcast isin the House!

Comcast isin the House!

Check us out in booth #1931 at the National Association ofREALTORS

®Expo from October 28-31, 2005 for demos and great offers

on our latest entertainment and online services. And, see how to passon the special savings to your clients.

© 2005 Comcast Cable Communications, LLC. All rights reserved. Comcast is a registered trademark of Comcast Corporation or its subsidiaries. All other trademarks are the property of their respective owners.

Find out how Comcast can raise the roofon your service to clients.

According to a recent study, realestate professionals who useeNeighborhoods software makethree times more money thanthose who don’t!

The easy-to-use eNeighborhoodsProSuite software allows you tocreate professionally designedand ready-to-print home books,CMAs, buyers’ tours, flyers, andmaps based on any address in theUnited States—with just a click of

the mouse. The ProSuite softwaretool helps you create several ver-sions of your most frequently usedreports to market yourself moreefficiently and creatively whilegiving potential customers themost thorough information onany property in the United States.

ProSuite also gives real estate

professionals access to detailedinformation about any neighbor-hood in the country, includingfacts about schools, home values,crime rates, cost of living, andother demographics. These toolsallow you to market your servicesby providing colorful, easy-to-understand presentations thatcan be printed out, e-mailed, orlinked to your Web site.

ProSuite makes farming easy

with a personalized newsletter,pre-written and automatically e-mailed by us to your client andprospect databases every othermonth. Each newsletter includes acustomized list of the five mostrecently sold properties closest toyour client’s or customer’s address.

If you want to make moremoney by finding out more aboutProSuite or any of eNeighbor-hoods’ family of products, please

stop by Booths 1905 and 3427,call 877/363-4442 or visit www.eneighborhoods.com.


C H A S E H O M E F I N A N C E

Get loans from a leader

Feeling overwhelmed by allthe great tech options tochoose from on the Expofloor? Still trying to figureout how to use the tech toyyou bought at last year’s con-ference? Then make a bee-line to Expo’s Techno-HelpZone in Booth 4535 Hereyou’ll find helpful, objectivetechnology experts who cangive you help and advice in

five “tech bars”—mobile tech-nologies, wireless technolo-gies, digital imaging, person-al computing, and advancedtechnologies.

And if you’re planning toopen or upgrade a home ormobile office, you’ll want tocheck out the fully functionalprototypes of the Hi-Perfor-mance Home Office andMobile Office on display. Give

these learning-focused officesa test run and figure out whatyou really need before you buy.

The Techno-Help Zone isstaffed by representatives ofRealcomm, a well-known advi-sor on using technology forbusiness solutions. The Zoneis sponsored by REBAC, theNAR organization that awardsand administers the ABR®

designation. Stop by Booth3725 to find out more aboutABR® and the other great pro-grams from REBAC.

R E A L C O M M T E C H N O - H E L P Z O N E

FREE TECH EXPERTS

When you partner with ChaseHome Finance, you’ll be workingwith one of the nation’s leadingmortgage lenders. Chase HomeFinance, a division of JPMorganChase, has a network of 2,600local mortgage and banking cen-ters and more than 3,000 loanofficers to quickly connect youwith a specialist in your area.

In addition, Chase has severalreal-estate–specific programs tomake your listings stand out.

Open House Kit—A ChaseMortgage specialist will provideopen house signage and sign-insheets or even come on site toanswer questions and pre-qualify .

Preferred Program—When

you become a preferred real estatepractitioner, Chase can rate-lock aproperty for up to 90 days fromcommitment, protecting your list-ing from rising interest rates.

VoicePad Automation (in cer-tain markets)—VoicePad tech-nology allows you and your localChase Mortgage specialist to co-market a property. Interestedbuyers call a phone numberassigned to the listing and hear aproperty description and infor-mation on your business.

Chase Home Finance also offersspecial value-added programsthat’ll help you build loyalty.

First-time homebuyer semi-nars—Your Chase Mortgage spe-

cialist will team up with you tooffer a seminar.

Debt-reduction seminars—Your Chase Mortgage specialistcan show potential homebuyershow to become “credit-ready” andthen prequalify them.

Multilingual assistance—Chaseemploys many bilingual loan offi-cers for customers and clientswho are more comfortable dis-cussing their mortgage withsomeone in their native language.

Stop by Booth 605 for yourfree REALTOR® Success Guide.Contact your local Chase Mortgagespecialist at 866/316-9777, oraccess https://homeloan.chase.com to find a branch near you.

With over one million members today, NAR delivers powerfulbenefits for a great value to all members. Through its morethan 25 partners in the REALTOR BenefitsSM Program, NARmembers can leverage practical, everyday purchasing solu-tions for their business and personal lives.

NAR’s REALTOR BenefitsSM Program offers a variety of solu-tions from streamlined transaction processes; current infor-mation on schools, home values, and cost-of-living; errors &omissions insurance; and more than 50 publications and edu-cational offerings including the 2005 NAR Profile of SecondHome Buyers and Build A Lead Generation Machine.

Here’s a sample of the variety of products and services youcould be using to leverage your business success.

American Home Shield: (Booth 3217) Offers NAR memberswho sell a fully paid and funded AHS home warranty to a home-buyer client a $50 ServiceMaster Savings Certificate for the buyer.This certificate can be redeemed at select ServiceMaster compa-nies. AHS is also offering NAR members a $50 ServiceMasterSavings Certificate at no charge for use at select ServiceMastercompanies through 12/31/05. www.ahswarranty.com/nar

Chase Card Services: (Booths 405 and 3501) Offers theREALTOR® Platinum Visa® card with Flexible Rewards, a freerewards program, plus 1,000 bonus points upon first card use.Additionally, Conference attendees get a free gift and will beentered in a daily drawing to win a $1,000 Visa gift card justfor applying for the REALTOR® Platinum Visa® card. www.chase.com/applyrealtor

Entertainment® Publications: (Booth 3419) Provides NARmembers with closing and holiday gifts at a savings of over 50percent. For holiday gift giving, orders should be placed byNovember 15. Mention promo code RE6NAR. www.entertainment.com/nar

Lowe’s: (Booth 3505) Provides a free marketing tool for NARmembers with coupons and rebate offers for prospective buyers,sellers, and new homeowners. Lowe’s will also soon be offeringa 5 percent discount on Lowe’s gift cards. www.LowesRealtorBenefits.com

The Pacific Institute: (Booth 3621) Teaches NAR membersand organizations how to accelerate individual and organiza-tional potential by changing habits, attitudes, beliefs, and expec-tations that inhibit and often block high performance in people.Members receive a 10 percent discount on customized educa-tion and consulting services aimed at improving performanceoutcomes, as well as on its personal, desktop, coaching softwareproduct, IIE-Today. www.thepacificinstitute.com/nar

RELAY™ Transaction Management: (Booth 3627) Deve-loped by Real Estate Business Technologies in partnershipwith NAR, this new online transaction management systemoffers NAR members an opportunity to improve productivityand automate communications. RELAY can be integratedwith ZipForm®/WINForms® to streamline the transactionprocess. www.rebt.com

For more information, stop by NAR’s IMAGINE Booth 3205to learn about the latest program offerings. You can also visitwww.REALTOR.org/RealtorBenefits, or call 800/874-6500.

N A R R E A LTO R B E N E F I TS S M P R O G R A M

Practical purchasingsolutions just for you

Meet three fantastic realestate authors at AMA-COM Books, Booth 3540.AMACOM Books, thepublishing arm of theAmerican ManagementAssociation, brings yousuch real estate titles as The RealEstate Agent’s Business Plannerand Bill Barnett’s Are You DumbEnough to Be Rich? at the Expo.

Best-selling author Ken Edwardswill be signing copies of hisbook, Your Successful Real Estate

Career, from 10:30 a.m.-Noon on Saturday, Oct. 29.Dave Liniger, co-founderof RE/MAX International,calls Edwards’ book “ahard-hitting and compre-hensive guide.”

Every sales associate knowsthat making serious money does-n’t happen overnight. But MakeMillions Selling Real Estatereveals specific strategies from thetop earners in the industry on howto dramatically boost your sales.

Jim Remley will be signing copiesof this book from 1-2:30 p.m. onSaturday, Oct. 29. As Stefan J.M.Swanepoel, chief executive officerof RealtyU, says, “Remley is one ofa select few who is on his way tobecoming a real estate industryleader in the next two decades.”

The Consultative Real EstateAgent shows readers how they canboost their profits by developingstrong relationships and focusingon the real needs of their clientsand customers. Stop by from 11a.m.-12:30 p.m. on Sunday, Oct.30, to get your copy signed by theauthor, Kelle Sparta, and to findout how to build rapport quickly.

A M A C O M

Book signings!

E N E I G H B O R H O O D S

The power to make more money

77Real Strength.Real Advantages.

www.AllYourListingsInFrontOf7MillionPeopleAMonth.com

We created REALTOR.com® to bring REALTORS® andconsumers together everywhere, every day. Those millions ofvisitors each month make it the most popular real estate site in the world. Consumers know it’s the only place wherethey can search your listings and find nearly every home on the market. Best of all, as a member, your listings get posted for free. Of course, you always have the option toenhance your listings for premium Web exposure. Go towww.MySiteREALTOR.com or visit booth #1405 to see howthe #1 real estate site works for you.

Make the connection at www.REALTOR.com


Congratulations to the 2005 SCongratulations to the 2005 S

AlabamaRichard P.

VanValkenburgh, Jr.ABR, CRB, CRS, GRI

AlaskaDave Feeken

CRS

ArizonaTim Hatlestad

CCIM

ArkansasSharla LauABR, GRI

CaliforniaJim Hamilton

CRS

ColoradoVictoria A. BurnsABR, CRS, GRI

IllinoisToni ShermanABR, CRS, GRI

IndianaSusan Graves

CRS, GRI

IowaDavid L. Bert

ABR, CRS

KansasDelores M. DalkeCRB, CRS, GRI

K

MinnesotaLynn Leegard

GRIK

MississippiJim Conerly

CCIM

MissouriDiana L. Sutherland

GRI, LTG

MontanaRay Atteberry

CRS, GRI

NebraskaKevin T. Rhodes

CCIM

NevadaCharles Kitchen

CRS

OhioJudy Conklin

ABR

OklahomaTerry G. Gartside

CRB, GRI

OregonJ. Paul Tuttle

PennsylvaniaGeorge A. Naylor

GRI

Puerto RicoLigia HernandezCIPS, CRB, CRS

UtahMichael Sloan

CCIM, GRI

VermontSonja Stevens

ABR, CRB CRS, GRI

Virgin IslandsChristie O’NeilCRB, CRS, GRI

VirginiaJack O’Donohue

IdahoL. Jill Stone

ABR, CRS, GRI

HawaiiA. Joel CrizCCIM, GRI


State REALTORS® of the Year!State REALTORS® of the Year!

sConnecticut

Mark ForemanDelaware

Richard BroganABR, CRS, GRI

District ofColumbia

Scott M. Johnston

FloridaTom Salomone

GeorgiaRonnie Perry

GRI

GuamAnthony R. Godwin

KentuckyKenneth W. Warden

CRS, GRI

LouisanaConnie KyleABRM, CRB,

CRS, GRI

MaineDonald J. PlourdeABR, CRB, CRS,

e-Pro, GRI

MarylandElsie M. Herbst

CRS, GRI

MassachusettsGary RogersABR, CRS

MichiganSheri M.

Sutherby-FrickeABR, CRS

New HampshireKathy M. Corey-Fox

New JerseyLuAnn Kidd

ABR, CRS, GRI

New MexicoJ. Wes GrahamCRB, CRS, GRI

New York Joseph L. Canfora

CRB, CRS, GRI

North CarolinaAllan R. Dameron

GRI

North DakotaAnn CichyCRS, GRI

Rhode IslandSusan P. Moore

CRB, CRS, e-Pro, GRI

South CarolinaJohn D. Rinehart, Sr.

CCIM, CRB, CRS, GRI

South DakotaAndrew Mahowald

GRI

TennesseeDoug Collins

TexasLouise HullABR, CRB,CRS, GRI

WashingtonJames HarrisABR, CIPS,

CRB, CRS, GRI

West VirginiaKathryn L. MartinABR, CRB, GRI

WisconsinKitty Jedwabny

CRB, CRS

WyomingT.R. “Bob” Snowden

ABR, GRI

GMAC Mortgage Corporation isa member of the GMAC Familyof financial services and hasbeen among the nation’s top tenresidential mortgage lendersand servicers for the past twodecades. With hundreds of loca-tions nationwide, GMAC Mort-gage serves the financing needsof today’s homebuyers. GMACMortgage has always workedvery closely with its real estateindustry partners and is com-

mitted to helping real estateprofessionals keep their salesmomentum going with solutionsfor today’s changing market.

The facts of today’s market areclear: rising rates and highhousing prices are leading someprospective buyers to believethat buying their first home ormoving to another home is notan option. GMAC Mortgageunderstands the dynamics of themarket and has created a series

of products that can help thesebuyers outsmart the market.

Consider how we can help yourbuyers who are concerned withmonthly payment affordability. ■ Our FlexSelect programs allow

your homebuyers to adjusttheir payment based on fluctu-ating income or other house-hold budgetary issues. Ourinterest-only programs pro-vide monthly payment relief tohelp you help your buyers get

the home they truly want. ■ If private mortgage insurance

is a concern, our 80/20 pro-grams can help.

■ If the downpayment or cashreserves are a concern, a fullrange of no- and low-down-payment loans help ease theissue of available cash neededto purchase a home. Programslike HomeStrength and otherscan minimize downpaymentconcerns and/or provide extra

cash for closing■ If managing the shifting inter-

est rate environment has yourbuyers worried, programs likeHomeCommand can help yourbuyers protect a rate whilethey’re still shopping for a homeWe also have home-loan pro-

grams that help buyers purchasea home with a home-equity lineof credit.

To learn more about howGMAC Mortgage can help youand your buyers outsmart themarket, call 800/888-GMACtoday to reach the office nearestyou or stop by Booth 1831.


G M A C M O R TG A G E C O R P.

An array of financing options

TRANSPORT AT YOUR DOOR

R E A LTO R B E N E F I T S S M P U B L I C AT I O N S

Real estate investingsecrets revealedA large percentage of the rich in Americatoday make their wealth—or keep it—through real estate, according to Dolf deRoos, Ph.D. And he should know. de Roos isan internationally known real estate develop-er and investor and has written eight best-selling property and investment books.

NAR’s REALTOR BenefitsSM Publicationsgives members access to two of de Roos’blockbuster titles. These top sellers provideREALTORS® and their clients with a blue-print to successful real estate investing in anyeconomic environment.

de Roos’ Real Estate Riches landed on theNew York Times and the Wall Street Journalbest-seller lists. The book takes a comprehen-sive look at buying, managing, and selling realestate. His passion for the financial benefits ofproperty ownership is a call to action for newand seasoned investors alike. You’ll learn where to find attractive properties, howto analyze deals, and how to increase the value of your properties.

Tax strategy and “loopholes” expert Diane Kennedy, CPA, recently teamed withde Roos on The Insider’s Guide to Making Money in Real Estate. This straight-forward guide outlines the basics of property investing, then tells readers whatsteps to take to build sustainable wealth through the real estate market. Whatare the pros and cons of residential versus commercial investing? Where do youfind tenants who will pay top dollar? It’s all here. Important new tax informa-tion and how it affects investors is also included.

Both books are published by John Wiley & Sons and are available at NAR’sIMAGINE Booth 3205. NAR members can save 10 percent on all REALTORBenefitsSM Publications purchased during the Expo. This offer cannot be com-bined with any other offer. Or order online at www.REALTOR.org/Store, or call800/874-6500 and select option 1.

Buy a copy now and havethe authors sign it for you!

Diane Kennedy and Dolf deRoos will autograph their bookon Saturday at 11:30 a.m.,andde Roos will autograph RealEstate Riches Sunday at12:30 p.m. Both signings willtake place at the IMAGINETheater, Booth 3205.

de Roos Kennedy

Complimentary shuttle transporta-tion is provided between the Mos-cone Center and NAR Conferencehotels beginning one hour priorand ending one hour after officialConference hours, Thursday-Monday. Due to the proximity ofhotels on some routes, one shuttlestop will serve multiple hotels.

Service is also available to theCelebrity Concert in Moscone onSunday from 7:30-11 p.m. and tothe Inspirational Breakfast at theMarriott on Sunday from 6:30-7:45a.m. Complete information will beavailable on signs posted in the

lobbies of NAR’s official hotels. Aflyer will be available at yourhotel’s front desk. Shuttle serviceis sponsored by Wells Fargo.

SPECIAL-NEEDS SHUTTLE: Transportation for Conferenceattendees with special needsunder the Americans with Dis-abilities Act will be providedbetween Moscone Center andConference hotels subject to theavailability of equipment. Contactthe ADA Hotline at 415/978-3700during official shuttle hours forassistance.

R L I L A N D E D U C AT I O N F O U N D AT I O N

SADDLE UP FOR THE AUCTIONYee Ha! Round up your cash and your pardners and head on down to the REAL-TORS® Land Institute Land Education Foundation annual Cowboy Auction. The funwill take place on Saturday, Oct. 29, from 6:30 to 9:30 p.m. at the Parc 55 Hotel.

This year’s auction will have bargains and bijous for every taste and money roll.Items are donated by RLI chapters and members, and all proceeds benefit the foundation. Keep an eagle eye out for two, antique wooden duck hunting decoysdonated from outgoing CEO Terry McDermott’s private collection. Limited ticketswill be available on site for $40. Admission includes a donation to the foundation,bidding paddle, and excellent hors d’oeuvres! A cash bar is also available.

RLI’s Land Education Foundation provides real estate professionals both theoreti-cal knowledge and practical education, enabling them to tackle the many criticalissues affecting our most important and finite resource—land.

Sell more homesand develop more clients for life.

Visit us at booth #3505 and see how this FREE marketing system can help build your personal brand!

REALTORS® Conference and Expo October 28 , 29, 30 and 31

© 2005 by Lowe’s. All rights reserved. Lowe’s and the gable design are registered trademarks of LF, LLC.


2005 REALTORS® CONFERENCE & EXPOOctober 28–31, 2005

Moscone CenterSan Francisco, Calif.North and South Exhibit Halls

= Prize Drawing Participant

= REALTORS® Cash In & Win Sweepstakes Participant

1031 Exchange Experts LLC . . . . . . . . . 64610X MediaTM . . . . . . . . . . . . . . . . . . . . . 32301-800-The-Sign.com . . . . . . . . . . . . . . . 12472-10 Home Buyers Resale

WarrantySM . . . . . . . . . . . . . . . . . . . . . . 81221st Mortgage Corporation . . . . . . . . . 45012nd Home Journal & Specialist . . . . . 1047360training . . . . . . . . . . . . . . . . . . . . . . 17453Cim Inc. . . . . . . . . . . . . . . . . . . . . . . . 3748702 City Realty . . . . . . . . . . . . . . . . . . . 4249Accentra® . . . . . . . . . . . . . . . . . . . . . . . . 544ABetterWay.com . . . . . . . . . . . . . . . . . 3349AccountTECH . . . . . . . . . . . . . . . . . . . . 3122Accredited Seller Representative . . 4340ACIGI Relaxation . . . . . . . . . . . . . . . . . . . 517ACORN Housing . . . . . . . . . . . . . . . . . 2000ACUMA . . . . . . . . . . . . . . . . . . . . . . . . . 2423ADI Execufold . . . . . . . . . . . . . . . . . . . . 4611Adigida Solutions . . . . . . . . . . . . . . . . 2505Advanced Access . . . . . . . . . . . . . . . . . 2221Advantage Printing . . . . . . . . . . . . . . . . 850Advertising Incentives

& Marketing . . . . . . . . . . . . . . . . . . . 744AdWriter Inc./AdRight System . . . . . . 1042Aerials Express . . . . . . . . . . . . . . . . . . 4025Affiliated Title Management LLC . . . . 1045Affinity Financial Corporation . . . . . . . 3601AgencyLogic . . . . . . . . . . . . . . . . . . . . . . 443Agentdirectlending.com . . . . . . . . . . . 2531

The 2005 Expo is bigger and better than

ever. With almost 600 vendors, Expo

offers you every realestate product and

service you could everneed—and a few you

may not have eventhought of. Enjoy!

Welcome

AgentReminder.com . . . . . . . . . . . . . . 3543Agent-Savings.com . . . . . . . . . . . . . . . 4239AgileAgentTM Wireless MLS Software . . . . . . . . . . . . . . . . . . . . 3341a la mode inc. . . . . . . . . . . . . . . . . . . . 2237Alestron Inc. . . . . . . . . . . . . . . . . . . . . . 4524Allstate Advance Look Building

Inspections & Environmental Testing . . . . . . . . . . . . . . . . . . . . . . 4633

AlphaLynxIDX.com–Realty Tech Solutions . . . . . . . . . . . . . . . . . . . . . . . 337

AMACOM Books . . . . . . . . . . . . . . . . . 3540American Home Mortgage . . . . . . . . . . 539American Home Shield . . . . . . . . . . . . 3217American Society of Home

Inspectors . . . . . . . . . . . . . . . . . . . . . 3925America’s Realty . . . . . . . . . . . . . . . . . . 647AmeriDream® Inc. . . . . . . . . . . . . . . . . 3634Ameriquest Mortgage Company . . . . 3645AmeriSpec Home

Inspection Service . . . . . . . . . . . . . 3212Anew Inc. . . . . . . . . . . . . . . . . . . . . . . . . 745ANG/MWGI . . . . . . . . . . . . . . . . . . . . . . 2714ANTS Software Inc. . . . . . . . . . . . . . . . 3224Appraiseahome.com . . . . . . . . . . . . . . 2431ARIS Inc. . . . . . . . . . . . . . . . . . . . . . . . . 1241Asian Real Estate Association

of America . . . . . . . . . . . . . . . . . . . . 3837Asset Preservation Inc. . . . . . . . . . . . . 3844

Assist-2-Sell . . . . . . . . . . . . . . . . . . . . . . 323Association of Energy and

Environmental Real Estate Professionals-ECOBROKERTM . . . . . . 843

Auto-RETM . . . . . . . . . . . . . . . . . . . . . . . 3210Avalar Network Inc. . . . . . . . . . . . . . . . 3815Avery Dennison . . . . . . . . . . . . . . . . . . 4031Aztec Marking Company . . . . . . . . . . . 2417Bank of America . . . . . . . . . . . . . . . . . 3805Bayview Financial Exchange

Services . . . . . . . . . . . . . . . . . . . . . . 3539Beau Ties . . . . . . . . . . . . . . . . . . . . . . . 4402Belinda & Company . . . . . . . . . . . . . . . 4127Bentley American

Property Awards . . . . . . . . . . . . . . . 2137Bentley Motors Inc. . . . . . . . . . . . . . . . 2139BeyondMLS.com . . . . . . . . . . . . . . . . . 4145Bid4Listings/REO.com . . . . . . . . . . . . 4333Bio Dynamics Intl. . . . . . . . . . . . . . . . . 4102BizVine Printing Inc.® . . . . . . . . . . . . . . 4137BlackBerry . . . . . . . . . . . . . . . . . . . . . . . 612Blake Richards Photography . . . . . . . 4610Blogging Systems . . . . . . . . . . . . . . . . 3738Blue Raster BluePoint Maps . . . . . . . 3845Body Care Resort Inc. . . . . . . . . . . . . . 4615BornFree® International Inc. . . . . . . . . 3745Borran Software . . . . . . . . . . . . . . . . . 4034BravePoint . . . . . . . . . . . . . . . . . . . . . . 2150The BrickKicker® . . . . . . . . . . . . . . . . . . 4147

Britt Kennedy Signs Inc. . . . . . . . . . . . 3439Broadwick Corporation . . . . . . . . . . . . 2712Broker Agent Magazine . . . . . . . . . . . 4436Broker Agent Speakers Bureau . . . . . 4349TheBrokerCoach.com . . . . . . . . . . . . . 3118Brook Furniture Rental . . . . . . . . . . . . 4348Build Your Own American

Dream Home Ltd. . . . . . . . . . . . . . . . . 542The Business School for Real

Estate Pros . . . . . . . . . . . . . . . . . . . . 4302Buyers Fund . . . . . . . . . . . . . . . . . . . . . . 512Buyers Home Warranty

Company/Best Home Warranty Company . . . . . . . . . . . . 4401

Calculated Industries® . . . . . . . . . . . . 3730California Association of REALTORS® .3525California Blimps . . . . . . . . . . . . . . . . . 3132CalldemandTM . . . . . . . . . . . . . . . . . . . . 4238CalSurance . . . . . . . . . . . . . . . . . . . . . . 3531The Candlewatch® Company . . . . . . . 2722Captain Notepad . . . . . . . . . . . . . . . . . 4609Carmel Publishing . . . . . . . . . . . . . . . . 2115Castle Rock Promotions . . . . . . . . . . . 4518Castles Magazine LLC . . . . . . . . . . . . . 4426The CD Guys® . . . . . . . . . . . . . . . . . . . . . 942CellSignsTM . . . . . . . . . . . . . . . . . . . . . . . 3110Cellstory Inc. . . . . . . . . . . . . . . . . . . . . 3944Cendant Real Estate

Franchise Group . . . . . . . . . . . . . . . . 4305

Centralized Showing Service . . . . . . . . 621Certified New Home SpecialistTM . . . . 2138CFS Affinity Services . . . . . . . . . . . . . . 3524Chase Card Services . . . . . . . . . 405, 3501Chase Home Finance . . . . . . . . . . . . . . 605Chase Microsystems . . . . . . . . . . . . . 4046Chicago Title . . . . . . . . . . . . . . . . . . . . . 1945ChoicePoint® . . . . . . . . . . . . . . . . . . . . 3530Cinemark Theatres . . . . . . . . . . . . . . . 4606Circlepix.com . . . . . . . . . . . . . . . . . . . . 2037CitiMortgage Inc. . . . . . . . . . . . . . . . . . . 531ClearVR . . . . . . . . . . . . . . . . . . . . . . . . . . 547COLOR for REAL ESTATE . . . . . . . . . . 4445Colour Tech Marketing Inc. . . . . . . . . . . 740Comcast . . . . . . . . . . . . . . . . . . . . . . . . 1931CompensationMaster . . . . . . . . . . . . . . 518Comput-A-Search Inc. . . . . . . . . . . . . . 3838Continuity Programs Inc. . . . . . . . . . . . 347Costa Rica Real Estate Guide . . . . . . . 2523Council of Real Estate

Brokerage Managers (CRB) . . . . . . . 3518Council of Residential

Specialists (CRS) . . . . . . . . . . . . . . . 3413Countrywide Home Loans . . . . . . . . . . 905CourseCalendar.com . . . . . . . . . . . . . . 3725Courthouse Retrieval System Inc. . . . 3640Coverbind Corporation . . . . . . . . . . . . . 610CRES Insurance Services . . . . . . . . . . 1040Crye*Leike Franchises Inc. . . . . . . . . . 3746


e 2005 Expo ExhibitorsCST/Berger . . . . . . . . . . . . . . . . . . . . . . 4336Custom Brochure Dispensers . . . . . . . . 641Custom House Publishers . . . . . . . . . 3639CyberSunshine Inc. . . . . . . . . . . . . . . . . 441Danielson Designs . . . . . . . . . . . . . . . . 3933Darryl Davis Seminars . . . . . . . . . . . . 4433DataWind . . . . . . . . . . . . . . . . . . . . . . . . 3121Datix Real Estate Solutions . . . . . . . . . 4316Dave Beson Seminars . . . . . . . . . . . . . 3915David Knox Productions Inc. . . . . . . . 3630Day-Timers Inc. . . . . . . . . . . . . . . . . . . 3235Decisions Inc./BrokerUnlimitedTM . . . .1747Dee Sign Company . . . . . . . . . . . . . . . . 1731Dell Inc. . . . . . . . . . . . . . . . . . . . . . . . . 3405Delta Media Group Inc. . . . . . . . . . . . . 2215DHL . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3638Dining Dough . . . . . . . . . . . . . . . . . . . . . 411Distinctive Home Tours . . . . . . . . . . . . 4314Distinctive Real Estate &

Investments . . . . . . . . . . . . . . . . . . . 2707Door Sign LLC . . . . . . . . . . . . . . . . . . . 2727Door To Door Storage Inc. . . . . . . . . . 2704Downey Savings® . . . . . . . . . . . . . . . . . 3533DPI, Digital Printers International . . . 2633duPont Registry . . . . . . . . . . . . . . . . . . 1840DURABLE Office Products Corp. . . . . 4043dynaConnections Corp. . . . . . . . . . . . . 1539DynaFold USA Inc. . . . . . . . . . . . . . . . . . 643e-Agent . . . . . . . . . . . . . . . . . . . . . . . . . 1139Eastman Kodak Company . . . . . . . . . . . 311Edge Reports Inc. . . . . . . . . . . . . . . . . . 3126Ed Hatch Seminars . . . . . . . . . . . . . . . 3919El Dorado Ranch . . . . . . . . . . . . . . . . . 3347E-LOAN® . . . . . . . . . . . . . . . . . . . . . . . . . 2131eNeighborhoods Inc. . . . . . . . . 1905, 3427Enigma . . . . . . . . . . . . . . . . . . . . . . . . . 4003Entertainment® Publications Inc. . . . . 3419Entrust . . . . . . . . . . . . . . . . . . . . . . . . . . . 515Envirian . . . . . . . . . . . . . . . . . . . . . . . . . 1039ePartner USA Inc. . . . . . . . . . . . . . . . . 3339eprintwerx/directmailtoday.com . . . . 4444e-PRO® . . . . . . . . . . . . . . . . . . . . . . . . . 3400Equity Trust Company . . . . . . . . . . . . . 4438eRealtySolution.com . . . . . . . . . . . . . . . 445eShowings.com . . . . . . . . . . . . . . . . . . . 346ESRI Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 340E*TRADE Financial Corporation . . . . . 2517Excel Sign & Decal Co. Inc. . . . . . . . . . 1746EXIT Realty Corp. International . . . . . . 631expresscopy.com . . . . . . . . . . . . . . . . . 1344EZ Coordinator . . . . . . . . . . . . . . . . . . . 1444EZlist-MLS Systems Real Estate

Technologies Inc. . . . . . . . . . . . . . . . 1340Ez Print . . . . . . . . . . . . . . . . . . . . . . . . . 4439Farm & Ranch Publishing

/Pinnacle Publications . . . . . . . . . . 2524FBS Data Systems . . . . . . . . . . . . . . . . 1215FedEx . . . . . . . . . . . . . . . . . . . . . . . . . . 3325FeedbackCentral.com . . . . . . . . . . . . . . 524Fidelity National Real Estate

Solutions . . . . . . . . . . . . . . . . . . . . . . 1705Fidelity National Title . . . . . . . . . . . . . . 1144FileLogix Document Management . . . 4624First American Corp. . . . . . . . . . . . . . . 1721First American Exchange

Company LLC . . . . . . . . . . . . . . . . . . 4448First American Home Buyers

Protection Corp. . . . . . . . . . . . . . . . . 4233First Franklin . . . . . . . . . . . . . . . . . . . . . 3731Fiserv ISS . . . . . . . . . . . . . . . . . . . . . . . 4604FloorPlanOnlineSM . . . . . . . . . . . . . . . . . 3646Florida REALTOR® Magazine/The

Real Estate Solutions Guide . . . . . . 3724FOR 1031 LLC . . . . . . . . . . . . . . . . . . . . . 912Foreclosure.com . . . . . . . . . . . . . . . . . . 2144FranklinCovey . . . . . . . . . . . . . . . . . . . . 4317Freedom Speakers and Trainers . . . . . 4139FridgedoorDIY.com . . . . . . . . . . . . . . . 4344FSBOFindUSA.com . . . . . . . . . . . . . . . 4346Fudge By Design . . . . . . . . . . . . . . . . . 4324Fujitsu Computer Products of Am. . . 3343Gabriel Publications . . . . . . . . . . . . . . 2512Geo. F. Brown & Sons Inc. . . . . . . . . . 3623

GeoJet E-Mapping . . . . . . . . . . . . . . . . . 409GE Security/Supra . . . . . . . . . . . . . . . . 1105Global Equity Lending Inc.

/Global Realty Marketing Inc. . . . . . 4201Global Realty Marketing, Calif. . . . . . . 4320Global Realty Marketing Inc., Ga. . . . . . 435GMAC Home Services . . . . . . . . . . . . . . 813GMAC Mortgage Corporation . . . . . . . 1831Golden Coast Properties

International . . . . . . . . . . . . . . . . . . . 4622GOODER GROUP®–RAINMAKER LEAD SYSTEM® . . . . . . . . . . . . . . . . . . . . . . . 4000GoodRealEstateAgents.com . . . . . . . . 4202GPS Navigation Specialists Inc. . . . . . 4243The Green Building Initiative . . . . . . . 4143GreenPLUS Registry® . . . . . . . . . . . . . 4345GRI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3431Habitat for Humanity

International . . . . . . . . . . . . . . . . . . 3401Harmon Media Group . . . . . . . . . . . . . 1221Healdsburg Wine Co. . . . . . . . . . . . . . 3633Help-U-Sell® Real Estate . . . . . . . . . . . 2511The Hertz Corporation . . . . . . . . . . . . 3602Hewlett-Packard Co. . . . . . . . . . . . . . . . 805HistoricProperties.com . . . . . . . . . . . . . 415HMS National Inc. . . . . . . . . . . . . . . . . 3231HOA DVD . . . . . . . . . . . . . . . . . . . . . . . 4542Hobbs/Herder Training . . . . . . . . . . . . 2121holdTHATphoneTM . . . . . . . . . . . . . . . . 4036Home By Design Magazine . . . . . . . . . 2213Homefree . . . . . . . . . . . . . . . . . . . . . . . 3234HomeGain . . . . . . . . . . . . . . . . . 1844, 3823Homes & Land Magazine . . . . . . . . . . 1631Homes.com . . . . . . . . . . . . . . . . . . . . . . . 731Home Security of America

/HSA Home Warranty . . . . . . . . . . . . 814Homes Magazine . . . . . . . . . . . . . . . . . 3216HomeSource . . . . . . . . . . . . . . . . . . . . 4546HomeSteps®, a Freddie Mac unit . . . . 4330The HomeTeam

Inspection Service . . . . . . . . . . . . . 1847Home Warranty of America . . . . . . . . 4037House4Cell . . . . . . . . . . . . . . . . . . . . . . 4335House Hunter America . . . . . . . . . . . . 4446HouseHunt Inc. . . . . . . . . . . . . . . . . . . 1643HouseMaster . . . . . . . . . . . . . . . . . . . . 4219HouseNow.com . . . . . . . . . . . . . . . . . . . 508House of Magnets.com . . . . . . . . . . . 4049HouseValues Inc. . . . . . . . . . . . . . . . . . 4131The Housewarming Card . . . . . . . . . . . . 421Housing Action Resource Trust . . . . . 4434Howard & Friends® & Computer

CMA Plus® . . . . . . . . . . . . . . . . . . . . . 2136howdoIsellahouse Seminars . . . . . . . 4440HSBC Mortgage Corp. (USA) . . . . . . . 501Ian Grace Marketing/Best of

Aussie Real Estate.com . . . . . . . . . . . 442IBM Corporation . . . . . . . . . . . . . . . . . 3720iHouseweb.comTM . . . . . . . . . . . . . . . . . 3532Impalax LLC . . . . . . . . . . . . . . . . . . . . . 4419ImprevTM . . . . . . . . . . . . . . . . . . . . . . . . . . 331Inman News . . . . . . . . . . . . . . . . . . . . . . 505INRELCO (International

Relocation Consultants) . . . . . . . . . . 3124The Institute for Luxury

Home Marketing . . . . . . . . . . . . . . . . . 717Intel Corporation . . . . . . . . . . . . . . . . . 3105Interealty . . . . . . . . . . . . . . . . . . . . . . . . 1244Investit Software Inc. . . . . . . . . . . . . . 3448IPIX Corporation . . . . . . . . . . . . . . . . . . 520iREagent Websites . . . . . . . . . . . . . . . . 4343iseemedia . . . . . . . . . . . . . . . . . . . . . . . 2345iTourVideoTM . . . . . . . . . . . . . . . . . . . . . 4422It’s a Good Idea! Inc.TM . . . . . . . . . . . . 4045it takes two® . . . . . . . . . . . . . . . . . . . . . 3330Jakitz . . . . . . . . . . . . . . . . . . . . . . . . . . . . 342Jerry Bresser Institute LLC . . . . . . . . . . 540Joe Meyer Presentations . . . . . . . . . . . 4124Jo Jewelry . . . . . . . . . . . . . . . . . . . . . . 4626J.P. Morgan Property

Exchange Inc. . . . . . . . . . . . . . . . . 3942J-Spirit Corporation . . . . . . . . . . . . . . . 4525Julie Ryan Seminars/Best of

Aussie Real Estate.com . . . . . . . . . . . 444Jumbo Jack’s Cookbooks . . . . . . . . . . . 334JustForRealEstate.com . . . . . . . . . . . . 4605Just Snooping.com Inc. . . . . . . . . . . . . 2615Kaplan Professional Schools . . . . . . . 3546Kaplan Real Estate Schools . . . . . . . . . 944Kathy’s Accessories . . . . . . . . . . . . . . . . 511

Keller Williams® Realty Int’l. . . . . . . . 2021Kogle Cards . . . . . . . . . . . . . . . . . . . . . 3535Konica Minolta Printing Solutions . . . 4443LandAmerica® . . . . . . . . . . . . . . . . . . . 4005Landlord’s & Flipper’s Cash

Flow Analyzer Software® . . . . . . . . . 3744Landvoice . . . . . . . . . . . . . . . . . . . . . . . 4205LandVoyage.com . . . . . . . . . . . . . . . . . 4544Lanier Worldwide . . . . . . . . . . . . . . . . . 2205Lantrax–Broker 1 . . . . . . . . . . . . . . . . . 3840Lead Concepts Inc. . . . . . . . . . . . . . . . 2710Leading Real Estate Companies

of the WorldTM . . . . . . . . . . . . . . . . . . 4014Leica Geosystems . . . . . . . . . . . . . . . . 4612Lentz Design Postcards . . . . . . . . . . . . 1623Liberty Mutual Insurance . . . . . . . . . . 3500LifeStyle Media Inc. . . . . . . . . . . . . . . . 1845Listing Light . . . . . . . . . . . . . . . . . . . . . 4136Loma Verde–Costa Rica . . . . . . . . . . . 2526The Lones Group . . . . . . . . . . . . . . . . . 3133Lone Wolf Real Estate Technologies . 2623LoopNet Inc. . . . . . . . . . . . . . . . . . . . . . 4322Lowen Sign Company . . . . . . . . . . . . . 2015Lowe’s Companies Inc. . . . . . . . . . . . . 3505Lucero Summit Brokerage

Software . . . . . . . . . . . . . . . . . . . . . 2605Lulu Strategy Inc. . . . . . . . . . . . . . . . . . 3117Magnetdog.comTM . . . . . . . . . . . . . . . . 3945Magnetic Attractions . . . . . . . . . . . . . . 3433Magnetic Express . . . . . . . . . . . . . . . . 3108MagnetStreet® . . . . . . . . . . . . . . . . . . . . 1915Magnets USA . . . . . . . . . . . . . . . . 816, 4213Mapfusion Corporation . . . . . . . . . . . . 2724MapTeam.com . . . . . . . . . . . . . . . . . . . 4442Mark Enterprises Inc. . . . . . . . . . . 545, 644Market Connections Inc.TM . . . . . . . . . 4245Marketing Mints . . . . . . . . . . . . . . . . . . 4218MarketLinx Solutions . . . . . . . . . . . . . . 1721Mark Leader Courses® . . . . . . . . . . . . 4048Marsh Affinity Group Services . . . . . . 3425McGraw-Hill . . . . . . . . . . . . . . . . . . . . . 4341mediaSciences . . . . . . . . . . . . . . . . . . 3345Medi-Rub Corporation . . . . . . . 1644, 4325Melco Marketing Inc. . . . . . . . . . . . . . . . 841Merlin Information Services . . . . . . . . . 742Merrill Lynch . . . . . . . . . . . . . . . . . . . . . 4522MicroMLS . . . . . . . . . . . . . . . . . . . . . . . . 845Micro Touch Inc. . . . . . . . . . . . . . . . . . . 3547Mid-Exchange Inc. . . . . . . . . . . . . . . . . 4042MileageWiz Software . . . . . . . . . . . . . . 3445Millenium Executive Realty . . . . . . . . 2609Millionaire Systems . . . . . . . . . . . . . . . 1842Mi Mi’s Fashion Jewelry . . . . . . . . . . . . 4511ML International . . . . . . . . . . . . . . . . . . 846MLS Assistant . . . . . . . . . . . . . . . . . . . 3125MMSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . 950Moneycorp . . . . . . . . . . . . . . . . . . . . . . 2041MongoNet Inc. . . . . . . . . . . . . . . . . . . . . 407Montecito Property Company . . . . . . 3442Mose Advertising . . . . . . . . . . . . . . . . . 1843Most HomeTMTechnologies . . . . . . . . . 2045Most Home Wireless . . . . . . . . . . . . . . 2047Mr. Light Inc. . . . . . . . . . . . . . . . . . . . . 4630Mustang Company . . . . . . . . . . . . . . . 4447My Agent PhoneTM . . . . . . . . . . . . . . . . 4126My Computer WorksTM . . . . . . . . . . . . 3644MyCustomSigns . . . . . . . . . . . . . . . . . . . 314MyCustomVideo.com . . . . . . . . . . . . . 2725MyDirectOffice . . . . . . . . . . . . . . . . . . 4600Myers Internet . . . . . . . . . . . . . . . . . . . . 4113MyMLSPage . . . . . . . . . . . . . . . . . . . . . . 513National Assoc. of Exclusive

Buyer Agents . . . . . . . . . . . . . . . . . . . 1841National Assoc. of Hispanic Real Estate

Professionals . . . . . . . . . . . . . . . . . . 3837National Association of Home

Inspectors Inc. . . . . . . . . . . . . . . . . . 4514National Association of Real

Estate Brokers . . . . . . . . . . . . . . . . . 3837National Association of Real

Estate Publishers . . . . . . . . . . . . . . . . 947NATIONAL ASSOCIATION

OF REALTORS® . . . . . . . . . . . . . . . . . 3205NATIONAL ASSOCIATION OF REALTORS®

Diversity Program . . . . . . . . . . . . . . 3837National Association of

Residential Property Managers . . . . . 615National Graphics . . . . . . . . . . . . . . . . 4430National Home Buyers

Assistance . . . . . . . . . . . . . . . . . . . 2042

National Property Inspections . . . . . . 4032National Referral Roster . . . . . . . . . . . . 446National Sales Associates . . . . . . . . . 4432NationPoint . . . . . . . . . . . . . . . . . . . . . . 823The Nehemiah Program® . . . . . . . . . . 4319Net Aspects Inc. . . . . . . . . . . . . . . . . . . 4318Never At Retail Gifts.com . . . . . . . . . . 4331New Method Marketing . . . . . . . . . . . 4607The New York Times Company . . . . . . 304Nextel Communications . . . . . . . . . . . . 831Nobel Direct Art . . . . . . . . . . . . . . . . . . . 330Nostalgic America Inc. . . . . . . . . . . . . . 847Number1ExpertTM . . . . . . . . . . . . . . . . . . 431NuSet Lock . . . . . . . . . . . . . . . . . . . . . . . 447Oakley Signs & Graphics . . . . . . . . . . 4100Obeo . . . . . . . . . . . . . . . . . . . . . . . . . . . 2313OD Signs . . . . . . . . . . . . . . . . . . . . . . . . . 851OfferRingsTM . . . . . . . . . . . . . . . . . . . . . 4013Offutt Systems Inc. . . . . . . . . . . . . . . . . 1921One Call . . . . . . . . . . . . . . . . . . . . . . . . . 322On The Move Inc. . . . . . . . . . . . . . . . . . 3201Oreck Vacuum . . . . . . . . . . . . . . . . . . . 4200OREXCO—Old Republic

Exchange Company . . . . . . . . . . . . . 3742The Original Brochure Box Co.® . . . . . . 617Original Marketing Group . . . . . . . . . . 4608The Pacific Institute . . . . . . . . . . . . . . . 3621PageOne . . . . . . . . . . . . . . . . . . . . . . . . 4620Palm Inc. . . . . . . . . . . . . . . . . . . . . . . . 3223Pama Enterprises . . . . . . . . . . . . . . . . . 601Paparazzi Fur & Leather . . . . . . . . . . . 4146Paradise Found Belize Ltd. . . . . . . . . . 4505Passion for Pearls and Jewelry . . . . . 4315Pearl Insurance . . . . . . . . . . . . . . . . . . 1545Peggy’s Corner, The Art of

Home Staging . . . . . . . . . . . . . . . . . . 2051Penn Street Bakery . . . . . . . . . . . . . . . 4312PENSCO Trust Company . . . . . . . . . . 3739Perfect Closing Gift . . . . . . . . . . . . . . 3741The Personal Marketing

Company . . . . . . . . . . . . . . . 1423, 3931Phantom Signature Services . . . . . . 3641Pillar To Post . . . . . . . . . . . . . . . . . . . 3331Pix N Motion LLC . . . . . . . . . . . . . . . . . 2723A Place in the Sun’s everything

America Magazine . . . . . . . . . . . . . . 4431Plastics & Paper Products . . . . . . . . . . 600Playa Capistrano Enterprises . . . . . . . 4516Pocket Real Estate . . . . . . . . . . . . . . . . 1647Polk City Directory/InfoUSA . . . . . . . . 4044Ponders & Principles LLC . . . . . . . . . . 2350Preservation Magazine . . . . . . . . . . . . . 506PrintDepartment.com . . . . . . . . . . . . . 3130PrintLizard.com . . . . . . . . . . . . . . . . . . 4613Privacy Solutions® Inc. . . . . . . . . . . . . . 946PrivateTel . . . . . . . . . . . . . . . . . . . . . . . 3542ProConcepts® . . . . . . . . . . . . . . . . . . . . 3635Professional Computer Forms . . . . . . 4231PROMAS Landlord Software Center . . . 546ProMatch Inc. . . . . . . . . . . . . . . . . . . . . . 710Property Automation Software . . . . . 4020PropertyMinder Inc. . . . . . . . . . . . . . . 4538Pro Step Marketing . . . . . . . . . . . . . . . 2731Prudential Real Estate Affiliates Inc. . . 2105Purple Dot Group . . . . . . . . . . . . . . . . 3538Quality Service Certification® . . . . . . 4237QuantumMail.com . . . . . . . . . . . . . . . . 1431Quest Technologies Inc. . . . . . . . . . . . . 2331RAINBOW Referrals . . . . . . . . . . . . . . . 4437Rainmaker Realty.net . . . . . . . . . . . . . 3335Rapattoni Corporation . . . . . . . . . . . . . . 611RealBiz360 . . . . . . . . . . . . . . . . . . . . . . 2444Real Design Signs . . . . . . . . . . . . . . . . . 343Real Edge Incorporated . . . . . . . . . . . . 1440REALedgerTM Software . . . . . . . . . . . . . 3843Real Estate Advertising

Made Easy . . . . . . . . . . . . . . . . . . . 2730The Real Estate Book . . . . . . . . . . . . . . 1016Real Estate Champions . . . . . . . . . . . . 4224RealEstateCoach.com . . . . . . . . . . . . . 4241RealEstate.com . . . . . . . . . . . . . . . . . . . 2231Real Estate Executive Magazine . . . . . 4531RealEstateIE.com . . . . . . . . . . . . . . . . . 3545RealestatePointe.com . . . . . . . . . . . . . 4527The Real Estate Professional . . . . . . . 3233Real Estate Risk Management Inc. . . . 4018Real Estate SimulatorTM . . . . . . . . . . . . 4227Real Estate Solar Light . . . . . . . . . . . . 4338Real Estate Success Tools . . . . . . . . . 3947

Realfast Inc. . . . . . . . . . . . . . . . . . . . . . . 1315RealGo Inc. . . . . . . . . . . . . . . . . . . . . . . . 344Realigent Inc. . . . . . . . . . . . . . . . . . . . . 4513Real-Info Inc. . . . . . . . . . . . . . . . . . . . . 4601RealKISS—Keep It

Simple Software . . . . . . . . . . . . . . 4540REAL-Mentor® . . . . . . . . . . . . . . . . . . . 4435Realnet Software LLC . . . . . . . . . . . . . 2530Real Pro Systems . . . . . . . . . . . . . . . . . 4521Real Tech . . . . . . . . . . . . . . . . . . . . . . . . 1343REALTOR.com® . . . . . . . . . . . . . . . . . . . 1405REALTORS® Relief Foundation . . . . . 3300RealtyComposer . . . . . . . . . . . . . . . . . 2720Realty Designs Inc. . . . . . . . . . . . . . . . 4616REALTY EXECUTIVES Int’l. . . . . . . . . 2305Realtynet Advisors . . . . . . . . . . . . . . . . 1245Realty Tools Inc. . . . . . . . . . . . . . . . . . . 2413RealtyTrac Inc. . . . . . . . . . . . . . . . . . . . . 550Realty Voyager . . . . . . . . . . . . . . . . . . . 3440Realty World® America Inc. . . . . . . . . . 305Realty World Northern

California & Nevada . . . . . . . . . . . . . 4507REBAC—Real Estate BUYER’S AGENT Council . . . . . . . . . . . . . . . . . . . . . . . . . 3725Recognition Express . . . . . . . . . . . . . . 3631REDTabletTM . . . . . . . . . . . . . . . . . . . . . . 2321ReferralFinders.com . . . . . . . . . . . . . . 4415Reichert’s Signs Inc. . . . . . . . . . . . . . . 4223REI Wise Investment Analysis

and Marketing Software . . . . . . . . . . 4631RELAYTM Transaction

Management . . . . . . . . . . . . . . . . . 3627RE Manuals . . . . . . . . . . . . . . . . . . . . . . . 510RE/MAX International . . . . . . . . . . . . . 1815RentClicksTM . . . . . . . . . . . . . . . . . . . . . 2145Rent.com . . . . . . . . . . . . . . . . . . . . . . . 2337Rent One Online.com . . . . . . . . . . . . . . . 316REO Advisors Inc. . . . . . . . . . . . . . . . . 3842Reply! . . . . . . . . . . . . . . . . . . . . . . . . . . . 1231Reveal Systems Inc. . . . . . . . . . . . . . . . 2619Reverse Exchange Services Inc. . . . . . . 514Richard Robbins Int’l. . . . . . . . . . . . . 4420Rii® Stroman . . . . . . . . . . . . . . . . . . . . . . 844Risco Lock Box Company . . . . . . . . . . 1715RISMedia . . . . . . . . . . . . . . . . . . . . . . . . . 746Riso Inc. . . . . . . . . . . . . . . . . . . . . . . . . 3447Robb Report Collection . . . . . . . . . . . 4400Roger Butcher/REALTIME 2020 . . . . .2245RPIS Inc. . . . . . . . . . . . . . . . . . . . . . . . . 2514RPost® Registered e-MailTM . . . . . . . . . 4138RSA Security Inc. . . . . . . . . . . . . . . . . . 2613SAFEViewTM DMS Inc. . . . . . . . . . . . . . 4534Sam’s Club® . . . . . . . . . . . . . . . . . . . . . 1445Sanford Systems and Strategies . . . . 2046Saris Technologies . . . . . . . . . . . . . . . 4632Save More Mortgage Inc. . . . . . . . . . . 3444Scarf King . . . . . . . . . . . . . . . . . . . . . . . . 425SCI Real Estate Investments . . . . . . . . . 417Seahorse Investment Services . . . . . . 2716SellSmart® Real Estate . . . . . . . . . . . . 2518Sellstate Realty Systems . . . . . . . . . . . . 721Seminars & Systems by Pat Zaby . . . 1345SeneGence International . . . . . . . . . . 4039Senior Advantage Real

Estate Council® . . . . . . . . . . . . . . . . 3430SentriLock LLC . . . . . . . . . . . . . . . . . . . 3519SettlementRoom . . . . . . . . . . . . . . . . . 4225Shari’s Berries International

Corporate Sales . . . . . . . . . . . . . . . . 3435Short Sales for Profit . . . . . . . . . . . . . . . 338Showhomes® . . . . . . . . . . . . . . . . . . . . . 530Showing Beacon . . . . . . . . . . . . . . . . . . 522ShowingTime Inc. . . . . . . . . . . . . . . . . 4421SignSacs . . . . . . . . . . . . . . . . . . . . . . . . 3541Six Illumination . . . . . . . . . . . . . . . . . . 4047SKC Communication Products Inc./

Plantronics Inc. . . . . . . . . . . . . . . . . . 4019Smart Move . . . . . . . . . . . . . . . . . . . . . 2351Solar Sales LLC . . . . . . . . . . . . . . . . . . 1446Solid Earth Geographics . . . . . . . . . . . 2031Sonoma Enterprises . . . . . . . . . . . . . . 1943Sony Electronics Inc. . . . . . . . . . . . . . . . 521Sparta Success Systems . . . . . . . . . . 2705SpotAgency . . . . . . . . . . . . . . . . . . . . . 3109Square One® . . . . . . . . . . . . . . . . . . . . . 4417StagedHomes.com . . . . . . . . . . . . . . . 3332StarboxSM Unified

Communications . . . . . . . . . . . . . . . 4418Starker Services Inc. . . . . . . . . . . . . . . 3937

STAR POWER Systems . . . . . . . . . . . . 4337Star Relocation Network Alliance . . . . 536Star Team Financial . . . . . . . . . . . . . . . 2718Stewart® Title . . . . . . . . . . . . . . . . . . . . . 1117St. Paul Travelers . . . . . . . . . . . . . . . . . 3740StratusTM Data Systems . . . . . . . . . . . . . 943Success is Yours . . . . . . . . . . . . . . . . . 3642Sundance Replicas . . . . . . . . . . . . . . . 2706Supacam . . . . . . . . . . . . . . . . . . . . . . . 3438Superior Real Estate Supply . . . . . . . . 1450Sutter’s Mill Specialties . . . . . . . . . . . . 1742Systems Engineering Inc. . . . . . . . . . . . 931Talking House® . . . . . . . . . . . . . . . . . . . 3302Tanager . . . . . . . . . . . . . . . . . . . . . . . . . 1145Tarasoft . . . . . . . . . . . . . . . . . . . . . . . . . 1944Target® GiftCards . . . . . . . . . . . . . . . . . 4300TASER INTERNATIONAL . . . . . . . . . . . 4618Tech Helpline Operated by REIS Real

Estate Industry Solutions . . . . . . . . 3319Technology Concepts Inc. . . . . . . . . . . 1940Teldon Print Media . . . . . . . . . . 1341, 4326Telmatik/Real Estate In Touch . . . . . . . 439Thomson Learning . . . . . . . . . . . . . . . 3943Threewide Corporation . . . . . . . . . . . . . 713Ticor Title . . . . . . . . . . . . . . . . . . . . . . . . 614TIC Real Estate Association Inc. . . . . . 645TimbreWorx Music Inc. . . . . . . . . . . . . 4416TIMCOR Exchange Corporation . . . . . . 1147The Timeshare Referral Team . . . . . . . 4125TimeWarner . . . . . . . . . . . . . . . . . . . . . 2729T-Mobile . . . . . . . . . . . . . . . . . . . . . . . . 2050Tonja Demoff Companies . . . . . . . . . . 3446Top Dogs & Salestrainer.com . . . . . . . 4236TOP PRODUCER® Systems . . . . . . . . . 1405TrackMyFile . . . . . . . . . . . . . . . . . . . . . 4242Tutto/Mascot Metropolitan Inc. . . . . . 4142Two Men And A Truck® . . . . . . . . . . . . 3831UCit Homes . . . . . . . . . . . . . . . . . . . . . 4347UFAX Ltd. . . . . . . . . . . . . . . . . . . . . . . . 4441UmeVoice Inc. . . . . . . . . . . . . . . . . . . . . . 747Uncommon USA Inc. . . . . . . . . . . . . . 4038Unibind Inc. . . . . . . . . . . . . . . . . . . . . . 2631Unique Homes Magazine . . . . . . . . . . 4030United Country Real Estate . . . . . . . . . . 318Universal MapTM . . . . . . . . . . . . . . . . . . 4424UPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3112Urine-OffTM . . . . . . . . . . . . . . . . . . . . . . 4530TheUSARealty.com . . . . . . . . . . . . . . . . 940U.S. Department of Housing

and Urban Development . . . . . . . . . 3104US Imaging Central Atlantic LLC . . . . 2611U.S. Jaclean Inc. . . . . . . . . . . . . . . . . . . . 714Valet Data Systems Inc. . . . . . . . . . . . . . 941Vertical Communications . . . . . . . . . . 3220Victor O. Schinnerer & Co. Inc. . . . . . 3643VisualTour® . . . . . . . . . . . . . . . . . . . . . . 2405Voice Factor . . . . . . . . . . . . . . . . . . . . . 4244VoicePad . . . . . . . . . . . . . . . . . . . . . . . . 3131VoteNet Solutions Inc. . . . . . . . . . . . . 4536Walgreens . . . . . . . . . . . . . . . . . . . . . . . 4144The Wall Street Journal . . . . . . . . . . . . 1523Wally Conway Seminars . . . . . . . . . . . 3119Washington Mutual . . . . . . . . . . . . . . . . 1031Watson World/Frank

Mears Seminars . . . . . . . . . . . . . . . . 4342WCI Communities Inc. . . . . . . . . . . . . . 504Weichert Real Estate

Affiliates Inc. . . . . . . . . . . . . . . . . . 3647Wells Fargo Home Mortgage . . . . . . . . 1205Windsor Vineyards . . . . . . . . . . . . . . . . 2732Wing Enterprises . . . . . . . . . . . . . . . . . 4414WLG/Global Realty Marketing . . . . . . . 2101WolfNet Technologies . . . . . . . . . . . . . . . 716Women’s Council of REALTORS® . . . . 3625World Inspection Network . . . . . . . . . . 1741World Leadership Group Inc. . . . . . . . 3449World Properties International . . . . . . . 739www.BindingStuff.com . . . . . . . . . . . . . 600XeroxTM Corporation . . . . . . . . . . . . . . . 3418Xpert CMA . . . . . . . . . . . . . . . . . . . . . . . 413Xtensible Technology Inc. . . . . . . . . . . . 500You, Inc! Personal Marketing . . . . . . . . 310Z57 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4323ZipForm®/RE FormsNet® . . . . . . . . . . . 3719ZipRealty Inc. . . . . . . . . . . . . . . . . . . . . 4425Zodas® . . . . . . . . . . . . . . . . . . . . . . . . . 4246


1 REALTOR® Magaz ine Show Dai ly FRIDAY EDITION November 5, 2004 www.REALTOR.org/rea l tormag

▼

When Tami Deland and SteveHansen left their steady teach-ing jobs for careers in real estate,their household income droppedto nothing. Even though theymade the leap after careful andthorough consideration, thecompetitive field and outdatedlead-generating methods leftthem struggling. They needed away to jump-start their produc-tion and grow their businessrapidly. Cold-calling was notgoing to do it. Knowing howimportant the best education isto success, Tami and Steve wentstraight to the trainers atHobbs/Herder.

They attended a Hobbs/HerderGateway seminar, and afterthree days of intensive training,Tami and Steve walked awaywith a whole new approach totheir business. “We thought we

were doing all we could to gen-erate leads,” says Tami. “ButGateway taught us some of thegreatest lessons of our life—les-sons that have not only trans-formed our business but ourquality of life as well.”

After implementing the provenbusiness-building systems andstrategies taught at Gateway,Tami and Steve were able tomore than double their produc-tion from 62 closed transactionsa year to 123, with more growthon the horizon. They achievedthis while putting an end to the60-hour workweek and late-night cold-calling that had ruledthe beginning of their careers.

During the NAR Conference,Tami and Steve will participatein a panel on Saturday, Oct. 29from 1-2:30 p.m. in Room 134moderated by Hobbs/Herderco-founders Don Hobbs andGreg Herder. They and othersalespeople who’ve used simi-lar business-building tactics todramatically improve theirproduction will discuss theirsuccess.

Visit Hobbs/Herder at Booth2121 to find out more about howbusiness-building strategies canmake a difference in your careerand to see a preview of theGateway seminar.

Direct mail has long since proveneffective at helping savvy realestate professionals generateleads and grow businesses. Afteryears of assisting the real estateindustry with direct mail market-ing and printing fulfillment,QuantumMail.com has foundthat the key to a successful direct-mail campaign is repetition.

On average, consumers need toreceive approximately threepieces a month to remember

your message and name. Thinkabout this: you’ll pay the same tomail 5,000 direct mail pieces to5,000 prospects as you would tosend five pieces over five weeksto 1,000 targeted customers.

Here are three other tips forgetting the most out of yourdirect-mail marketing efforts.■ Provide valuable incentives.

Direct mail works by gettingpeople to respond to an offer.Your offer can be as simple asthe promise of a free lunch, aguarantee of service, or someother reward for taking action.When you don’t offer an incen-tive, you may be able to gener-ate some awareness, but over-all, you’re not making the mostof your marketing dollars.

■ Find partners. Sharing a mail-ing with a mortgage broker or

other related business is a greatway to cut costs and generateincreased business throughreferrals. If you’re offering anincentive to your prospects, youand your marketing partner canshare the costs of the incentive,as well as costs for printing andmailing. Another idea is toapproach local businesses will-ing to offer discounted or freeservices on a shared mailing.

■ Test your message. Direct mail

is one of the most measurablemarketing media. QuantumMail.com’s low minimum-orderrequirements enable you tocost-effectively test marketingefforts. Try sending out differ-ent messages and offers, andthen measure the responses.Visit us at Booth 1431 for a

chance to win up to $3,000 incash prizes and $3,000 in servicegiveaways. To find out more aboutQuantumMail.com’s services andhow to optimize your marketingefforts, stop by our booth, log onto www.QuantumMail.com/RealEstate, or call 800/637-7373.


Q U A N T U M M A I L . C O M

Win up to $6,000 in prizes

Whether you’re just exploring the exciting world of commercialreal estate or looking to get current on creative ideas to helpinvestors, the REALTORS® Commercial Alliance is offering aprogram just for you during the NAR Conference.

AN INTRO TO COMMERCIAL Satisfy your curiosity on the difference between residential andcommercial real estate at “What Every Residential Agent Needsto Know about Commercial Real Estate” on Saturday, Oct. 29from 1-2:30 p.m. in Room 300. Conducted by Chairman of theCommercial Leadership Forum Cindy Chandler, CCIM, CRE,the course is a broad introduction to commercial real estate andhelps you understand what you need to get started in thisdynamic field. Chandler stresses, “Good contacts or hot proper-ty are what’s needed to get started in commercial real estate.”Chandler promises to help unlock the mysteries and share thesecret lingo of commercial real estate. Learn more about TheChandler Group, commercial real estate training and consult-ing, at www.cindychandler.com/default.htm.

THE FUTURE OF COMMERCIAL “Total Impact: The Forces Shaping Commercial Investment”returns on Saturday, Oct. 29 from 1-2:30 p.m. in Room 220. Dr.Mark G. Dotzour, chief economist and director of research forthe Real Estate Center at Texas A&M University, will discuss thefactors that contribute to the valuation of commercial real estateand land markets. Dr. Dotzour will share his knowledge on howglobal economies, such as the emerging strength of China, affectcapital markets and commercial real estate. This session is co-sponsored by RCA and the REALTORS® Land Institute.

EXCHANGES MADE SIMPLE At a time when it’s tough to identify properties in the limitedtime permitted by traditional §1031 tax-deferred exchanges,savvy real estate professionals are turning to the delayed, orStarker, exchange to buy investors precious time. Get an expertview of the how both traditional and delayed exchanges can saveinvestors tax dollars at “Real Estate Investment, The 1031Exchange: The Investor and You,” on Monday, Oct. 31, 9 a.m.-12:30 p.m. in Room 250. Whether you know a little or a lot about§1031 exchanges, you’ll leave the session ready to open a newworld of investment options for both you and investors. Thiscourse is available for three hours of CE credit, subject to avail-ability. If you want CE credit, just enroll in advance at the NARregistration desk. Otherwise, no enrollment is necessary. Formore information on 1031 exchanges, visit Starker Services atBooth 3937, or go to www.starker.com.

And don’t forget that the NAR Conference is about fun as well aseducation. RCA will hold a free reception on Friday, Oct. 28, begin-ning at 5:30 p.m. at the Marriott. Drop in to meet interesting com-mercial members from other cities and grow your own network.

To learn more about all that RCA offers NAR members, stopby the NAR Booth 3205 on Saturday,Oct. 29 from 9:00 a.m. – 5:00 p.m. andMonday, Oct. 31 from 9:00 a.m. – 2:00p.m. to talk with an RCA staff member.

R E A LTO R S ® C O M M E R C I A L A L L I A N C E

SOMETHING FOR EVERYONE

Z I P F O R M

Two ways to forms efficiency

H O B B S / H E R D E R

Training transformsrookies to winners

Our classic ZipFormDesktop ver-sion offers the convenience ofbeing installed directly onto yourPC or laptop. With instant accessto your forms library, you’ll beable to create new transactions ormodify existing ones whereveryour computer is located.ZipFormDesktop works withyour e-mail program and is com-patible with the most popular e-mail software.

Using our newest version,ZipFormOnline, is as easy as log-ging on to the Internet. It offersall the convenience of ZipForm-Desktop, plus it allows you toaccess your forms library andtransactions from any computerwith an Internet connection.ZipFormOnline is completelysecure and uses Web-based e-mail that requires no additionale-mail software. If you workwith a partner or assistant, both

of you will be able to useZipFormOnline from differentlocations. It’s compatible withTOP PRODUCER 6i® andMicrosoft® Outlook®.

In our effort to provide youwith the best products possible,ZipForm continually updates allforms libraries. When they’reupdated, they immediatelybecome available to users ofZipFormDesktop and ZipForm-Online.

With ZipFormDesktop, formsare easily updated by connectingto the Internet and downloadingnew versions. ZipFormDesktopautomatically senses the con-nection to the Internet andprompts the user to initiate theupdate process. ZipFormOnlineis updated automatically.

In addition, we maintain theservers, security systems, andbackups at our state-of-the-art

hosting facility, guaranteeingworry-free use and allowing youto focus on your business.

Both ZipFormDesktop andZipFormOnline provide you witha more efficient alternative tocompleting transactions byseamlessly sharing and storingall the necessary forms and data.Whether you decide that Zip-FormDesktop or ZipFormOnlineis the best fit for you, we guaran-tee you’ll create more professionalforms while spending less timemanaging the paperwork, givingyou more time to do what you dobest…listing and selling property!

ZipForm is the official formssoftware for the NATIONALASSOCIATION OF REALTORS.®

For more information aboutZipFormOnline and ZipForm-Desktop, call 866/MYFORMS,visit us at zipform.com, or stopby Booth 3719.

Hobbs (left) and Herder

Less back and forth to the office.More moving forward with the sale.

Visit Booth 3223 to purchase Palm products at special discounts.Sign up for Treo real estate training classes in the Technology Learning Center.

When you have what you need, it’s easier to offer your clients what they want. Mobility solutions from

Palm let agents hit the road with the tools of their trade. Like a full-featured phone, email, web access,*

and contact management. Plus wireless access to MLS, customer and property information, a loan

calculator, as well as an electronic lock box system.† Choose from the Palm® TreoTM smartphone, the

LifeDriveTM mobile manager,‡ or the Palm T|X handheld‡ to find the features that fit your work style.

Palm.com/RealEstate

* Wireless service plan required. Email and web require wireless data services and ISP, additional charges apply. Wireless coverage may not be available in all areas. †Third party software required, sold separately. ‡Email, Web and Wi-Fi wireless services may require additional subscription, service plan and/or equipment sold separately. May not operate with all networks. Screen image simulated. ©2005 Palm, Inc. All rights reserved. Palm, Treo and LifeDrive are among the trademarks or registered trademarks owned by or licensed to Palm, Inc. Other brands are trademarks of their respective owners.


2 O O 5 N E W P R O D U C T S S H O W C A S EYour one-stop preview of some of the best products and services available at the 2005 REALTORS® Conference & Expo. See all these great products outside the entrance to the North Expo Hall in Moscone Center.

1031 EXCHANGE EXPERTSB O OT H 6 4 6

You worked hard for your money.Why not keep it? Come visitBooth 646 where author GaryGorman will be signing his defin-itive 1031 book, Exchanging Up!

AMERIDREAM,® INC.B O OT H 3 6 3 4

A national, nonpartisan, non-profit membership associationdedicated exclusively to yourclients— homeowners and poten-tial homeowners. Bulk member-ship available.

BEYONDMLS.COMB O OT H 4 1 4 5

All-in-one Web site design toolfor real estate professionals.Complete Web site solutions for$19.99 per month!

BORNFREE®

INTERNATIONAL INC.B O OT H 3 74 5

Professional, slimline andexpandable laptop briefcasesand agenda. Custom designedfor mobile utility, instant access,and successful sales action.

CALCULATED INDUSTRIES®

B O OT H 3 7 3 0The Qualifer Plus Line is a first-class family of real estatefinance tools to keep you aheadwith buyer qualifying, cash-flowanalysis, and top training.

CELLITB O OT H 4 3 3 5

House4Cell provides propertyinformation to homebuyers viatext message, instantly. You alsoinstantly receive the prospect’sphone number.

CELLSIGNSTM

B O OT H 3 1 1 0Signs that Cell. The industry’swireless lead generation system.Buyers can request and receiveproperty information via textmessaging. Sales associatesreceive qualified leads.

CELLSTORYTM

B O OT H 3 9 4 4CellstoryTM turns your cell phoneinto a multimedia marketingand sales application that helpsyou become more productiveand ultimately build better rela-tionships with more buyers inless time.

CERTIFIED NEW HOME SPECIALISTTM

B O OT H 2 1 3 8New certificate program bringsyou comprehensive knowledgeof residential construction mate-rials and methods to enhance

your knowledge as a new homeor resale specialist.

CHASE MICROSYSTEMSB O OT H 4 0 4 6

Specialized real estate softwareallows for true portability. Fin-ancial and organizational toolsdesigned specifically to makethe sales associate’s job easier.

DAVID KNOX PRODUCTIONS INC.

B O OT H 3 6 3 0DVD series offers salespeopleopportunities for continual busi-ness and personal growth. Fea-tures transactions with top agentsand REAL clients, David’s presen-tations, and printed resources.

DURABLE OFFICEPRODUCTS CORP.B O OT H 4 0 4 3

Telindex“ and Visifix“ card filesare contemporary address andbusiness card files ideal foroffice use and closing gifts.Choice of flat or rotary styles.

InfoSigns are a great propertymanagement tool and an elegantway to display information oninterior walls. Signs can be updat-ed with paper inserts. Sevensizes. Free software download.

ENEIGHBORHOODSBOOTHS 1905 AND 3427eNeighborhoods is real estate’smost popular marketing system.The system includes neighbor-hood reports, CMAs, buyertours, maps, flyers, contacts,Campaign Manager, MLSCon-nect, WyldFyre 7, Web site, andIDX solutions.

ENTERTAINMENT®

PUBLICATIONSB O OT H 3 4 1 9

Entertainment®, a REALTOR Ben-efitSM Program partner, offersNAR Members a discount ofmore than 50 percent off theprice of the 2006 Book! Call800/672-3053.

ESRI INC.B O OT H 3 4 0

RouteMAP IMS is an affordable,Internet mapping solution enabl-ing real estate practitioners toadd home search technology totheir Web sites. Potential buyersget door-to-door driving direc-tions and more.

GOODER GROUPB O OT H 4 0 0 0

The RAINMAKER Lead System®

includes the Rainmaker E-Central® 4.2 online marketingsystem, new printed Rainmakerbrochures, and new Rainmaker8-inch square postcards.

HOLDTHATPHONETM

B O OT H 4 0 3 6Hold that Phone is a patentedfashion accessory that holdsyour cell phone securely on yourwrist. Available in several colors.

HOMEFREEB O OT H 3 2 3 4

This powerful cobranded closinggift increases repeat sales andreferrals! You will be promotedon your customers’ home pro-file, featuring household mainte-nance reminders and guidance.

HOWDOISELLAHOUSESEMINARS

B O OT H 4 4 4 0Bring 50 to 80 seller prospects toYOU per month with howdoisella-house Seminars . . . Powerpointpresentation complete with script,follow-up letters, advertising sam-ples. Also available in Spanish.

IAN GRACE MARKETINGB O OT H 4 4 2

World First Real Estate Adver-tising “How To” products. Use IanGrace’s book, DVD, Ad Checklistposter, “Winning Listings” pads,pocket guide and “clever pills” tomake your ads more powerful.

IMPREV INC.TM

B O OT H 3 3 1World-class marketing solutionsshould include virtual tours—andnow they do—with the CarousselTour! Cool transitions, great back-ground music, and lots of pictures.

ISEEMEDIAB O OT H 2 3 4 5

IseerealtyTM is a mobile applica-tion that provides access to MLSdata, local applications, onlineapplications, online documents,maps and online virtual tours.IseerealtyTM provides the agentwith a strong complement ofsales, marketing, and buyer tools.Hourly presentations at the booth.

ITOURVIDEOTM

B O OT H 4 4 2 2iTourVideo provides automatedpersonal Web sites and listingpages using real streaming video!Sign up today for a one-time fee of$99 with No Monthly Fees!

JERRY BRESSER INSTITUTEB O OT H 5 4 0

Interactive Web-based training,seminars and audio/visual meansto teach real estate sales associ-ates specific language and proce-dures to obtain listings and sales.

JULIE RYAN SEMINARSB O OT H 4 4 4

Fire Up Your Marketing by JulieRyan will dramatically boost

your profile to “superstar” sta-tus in the most cost-effectiveway possible.

LANDVOYAGE.COMB O OT H 4 5 4 4

LandVoyage.com offers unlimit-ed access to aerial photos, satel-lite imagery, topographicalmaps, FEMA flood maps, andmore. Maps and imagery arevaluable tools for all aspects ofreal estate.

LISTING LIGHTB O OT H 4 1 3 6

Night light for real estate signs.

MAGNETIC ATTRACTIONSB O OT H 3 4 3 3

Multi-Mag products turn yourbusiness card to a magnetattached to a notepad, calendar,or sports schedule. Cling-Itsticks safely to anything and canbe moved again and again.

MILEAGEWIZ SOFTWAREB O OT H 3 4 4 5

MileageWiz software createsyour IRS-conforming mileage logfor the entire year in an hour orin minutes each week.

MYMLS PAGEB O OT H 5 1 3

MyMLS Page offers a completeWeb site and MLS search to realestate professionals, with abso-lutley no maintenance!

NATIONAL ASSOCIATION OF REALTORS®

B O OT H 3 2 0 5

Broker to BrokerA compilation of articles fromREALTOR® Magazine that offersthe best tips and advice on how tomanage a brokerage.RESPA Pocket GuideThis brand new guide from NARprovides an overview of RESPArequirements, along with someexamples of how RESPA violationscan occur.Antitrust and Real Estate VideoAn updated version of an NARclassic! This new version is a greattool for your training library.Fair Housing VideoAnother “must have” for yourtraining library. This new videooutlines federal Fair Housing regu-lations and provides scenarios onhow to comply with them.

PLAYA CAPISTRANOENTERPRISES

B O OT H 4 5 1 6The Commercial Real EstateLeasing Tool Kit provides theknowledge base as well as theforms and templates required to

complete a commercial realestate leasing assignment.

PROPERTY AUTOMATIONB O OT H 4 0 2 0

The new TenantPro7 includes abuilt-in accounting system orintegrates with QuickBooks. Latenotices, check writing, 120+reports, and 35 new features.

REAL ESTATE SOLAR LIGHTB O OT H 4 3 3 8

Have your For Sale sign illumi-nated 24/7. Be seen at night.

RE MANUALSB O OT H 5 1 0

RE Manuals offers real estatepolicy and procedures manuals,employee manuals, and propertymanagement products.

ROGER BUTCHER TRAININGB O OT H 2 2 4 5

REALTIME 2020 contract manage-ment software and videos.

SIGN SACSB O OT H 3 5 4 1

Sign Sacs Duplex is a convenientway to transport and store two ofyour open house signs.

STAGEDHOMES.COMB O OT H 3 3 3 2

Home Staging: The Winning Wayto Selling Your House for MoreMoney will show you how to stagea home and sell it faster and formore money. Proven techniquesand testimonials written by one ofthe creator of home staging, BarbSchwarz.

Stage Your Home to Sell for TopDollar is a DVD designed to showhomeowners. Barb and her teammembers stage a home on thisvideo and the proof is in the pic-ture. Your clients will be sold.

Price Your Home to Sell for Top Dollar is a DVD designed toeducate your sellers on theimportance of pricing theirhomes correctly when they firstbring them on the market. Itanswers to all the standard objec-tions you hear about pricing anddiffuses them with commonsense answers.

STAR POWER SYSTEMSB O OT H 4 3 3 7

This four-book set offers you theunique opportunity to fully cus-tomize Microsoft® Word andExcel documents containing sys-tems from top producers.

THOMSON LEARNINGB O OT H 3 9 4 3

Achieve greater success withinnovative resources and onlinereal estate education. Learnmore at www.swlearning.com.

Some things are not what they seem.Like copycat title products and services now

on the market. They may call themselves title

protection. But they often lack the resources

to safeguard customers from costly and time-

consuming title disputes.

Make sure you’re getting comprehensive title

insurance from a reliable provider. Highest

rated in the industry, Old Republic Title has the

financial strength, breadth of experience and

long-term stability your customers are counting

on — and deserve.

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Sprint Nextel offers a comprehen-sive range of wireless and wirelinecommunications services to con-sumer, business, and governmentcustomers. As the exclusive wire-less phone service provider to the NATIONAL ASSOCIATION OF REALTORS,® members willreceive a 5 percent discount onall Nextel monthly voice plans.

In addition, NAR membersqualify for a $25 one-time serv-ice credit on the first invoice forany new Nextel phone purchase.

REALTORS® can also benefitfrom a special offer on TeleNav™wireless GPS-guided drivingdirections. You’ll receive a one-month free trial, plus 10 percentoff all available TeleNav serviceplans. To learn more about thisoffer, visit Booth 831, go to www.nextel.com/nar, or call 866/647-3929.

When you look out your hotelwindow at the lively muse-ums, businesses, and restau-rants in San Francisco’sSouth of Market neighbor-hood, you see living proof ofthe value of smart growthand community involvementin building a strong realestate market. Find out howthe City by the Bay made thisgreat enterprise happen atthe REALTORS® EqualOpportunity/Cultural Diver-sity Forum, on Friday, Oct.28. from 9-11 a.m. in Room301.

San Francisco city officialsjoin local community andcultural groups to discuss thecity’s plan to redevelop thearea south of Market Street,including alternative devel-opment solutions and afford-able housing options. Seehow smart growth applica-tions like high-density hous-ing, mixed-use development,and walkable communitiesare becoming more popularamong the diverse popula-

tions that enjoy the conven-ience of city living. Is this thewave of the future? Find out.

Also while you’re at Expo,don’t forget to stop by theCommunity Outreach Booth3837 to find out how REAL-TORS® are making a differ-ence in their community. Avariety of tools, including afree subscription to On Com-mon Ground Magazine, helpyou keep abreast of the latestin growth issues, public tran-sit, school enhancements,and zoning. Or go to www.realtors.org/smartgrowth.

If you want to become moreinvolved in smart growth atthe local level, NAR’s Com-unity Outreach Departmentshould be your first stop.When REALTORS® becomeinvolved in their communi-ties, they sow seeds that paydividends for years to come.NAR offers grants to help youhelp your community. Findout more by calling 202/383-1278 or visiting www.real-tors.org/communityoutreach.

Is the real estate business inyour local area boomingbecause of an influx of immi-grants? Are you eager to cap-ture this growing segment ofthe U.S. population? Are youinterested in hearing aboutwhat new immigrants expectfrom real estate profession-als? If so, then don’t miss theREALTORS® InternationalForum: Doing Business withEthnic Markets on Friday,Oct. 28 from 1–3 p.m. inRoom 200.

The expert panel will pro-vide an analysis of researchand data available from topinstitutions about the demo-graphics of immigrants andtheir homebuying tendencies.You’ll also have the opportu-nity to hear a foreigner’sthoughts on what an immi-grant might expect from aU.S. real estate transaction.Each presenter will make

brief remarks, and there’ll beplenty of time for questionsand answers at the end.

You’ll walk away with thetools you need to work withethnic clients and customersin your local market. Whetheryou’re an experienced interna-tional practitioner or explor-ing the international marketas a next business step, thispanel discussion provideswhat you need to know.

After you learn about eth-nic markets, be sure to visitthe International Network-ing Center just off the Expofloor, where you’ll findopportunities to networkand resources to grow yourbusiness in new directions.Also stop by Certified Inter-national Property Specialist(CIPS) at the Center formore information on gettingtrained to work with thegrowing immigrant market!

N A R I N T E R N AT I O N A L

CATCH THE IMMIGRANT WAVE

D AV I D K N O X P R O D U C T I O N S

Watch today and sell moreFor any real estate sales associateseeking continual improvementand growth, this is the real deal!David Knox’s new DVD series,Real Estate LIVE!™, combinesthe best of personal training,business development strategies,and cutting-edge sales and mar-keting techniques.

Every issue of the ongoing RealEstate LIVE!™ series is packedfull of information to help youimprove and grow your busi-ness, including■ REAL Transactions. This is a

one-of-a-kind opportunity towitness first-hand what othersales associates do that makesthem successful. Experiencereal drama as you follow topperformers on actual appoint-ments with buyers and sellers.Never before has real estatetraining and business develop-ment been so real.

■ Feature Presentations. EachDVD offers focused trainingand techniques on core skillsused every day by real estateprofessionals. David Knoxhosts this series and presentshis best techniques on eachtopic. Companies pay thou-sands of dollars for his train-ing, and now he’ll bring thatenergy and expertise direct toyour DVD player.

■ Bonus Features. You’ll find

any number of exciting bonusfeatures on each disc.

■ REALtalk. Here’s your chanceto get up-close and personalwith some of the top names inthe business. Listen to theirsuccess stories and strategies.

■ Special Guests. Leading indus-try experts and featured salesassociates share a wealth ofvaluable ideas.

■ REALcoach. Watch as Knoxhelps fine-tune the skills of someof the best agents in the business.

■ Resources. Each disc comeswith printable support docu-ments.David Knox will present an

education session on “AssertiveClosing Techniques” on Satur-day, Oct. 29 from 9-10:30 a.m.in Room 134.

Stop by Booth 3630 to pur-chase Real Estate LIVE!™ andhis consumer DVDs.

N A R C O M M U N I T Y O U T R E A C H A N D S M A R T G R O W T H

Smart Growth BuildsStrong Communities

What do successful REALTORS®

have in common? ■ Efficient communications

such as streamlined transac-tion processes

■ Current information onschools, home values, andcost-of-living

■ Security of errors & omissionsinsurance

■ High-quality publications like It Pays to Work with aREALTOR® and Real EstateBrokerage Essentials: Manag-ing Legal and Business IssuesThese resources and many more

are available to members throughNAR’s REALTOR BenefitsSM

Program (formerly the REAL-TOR VIP® Program). This valu-able member benefit offers practi-cal every-day purchasing solu-tions for your business and yourpersonal life. Best of all, your par-ticipation in the REALTORBenefitsSM Program helps keepyour NAR membership dues low.

So where did the REALTORVIP® Program go?

“The REALTOR VIP® Programis now the REALTOR BenefitsSM

Program,” says Bob Goldberg,NAR senior vice president,Marketing & Business Develop-ment. “The results of a year-longstudy indicated that the brandname REALTOR VIP® was con-fusing to certain members andimplied a separate, elite status ofbenefits not available to everyNAR member. In fact, the solu-

tions, products, publications,and services are available to allmembers, every day, beginningthe day they become REAL-TORS®. Being a REALTOR® car-ries its own elite status.” Memberfocus groups strongly favored re-naming the REALTOR VIP®

Program and response to themore descriptive brand name‘REALTOR BenefitsSM Program’was “overwhelmingly positive,”according to Goldberg.

The re-branding campaignkicks off here at the 2005REALTORS® Conference andExpo and is expected to createan even higher awareness levelfor this valuable program amongNAR members.

For more information, stop byNAR’s IMAGINE Booth 3205to learn about the latest programofferings through the REALTORBenefitsSM Program. Online, visitwww.REALTOR.org/RealtorBenefits or call 800/874-6500.

NAR partners in the REALTOR BenefitsSM Programwill meet with membersinformally for a detailed looktheir offerings from Satur-day through Monday at theREALTOR BenefitsSM kiosk ofNAR’s IMAGINE Booth 3205.REALTOR BenefitsSM Publi-cations are also available forpurchase at the booth withselected discounts.

R E A LTO R B E N E F I T S S M

What’s in a name?REALTOR BENEFITS SM has your name written all over it.

F R I S C O FA C T

The Presidio of San Francisco was founded in 1776.

N E X T E L C O M M U N I C AT I O N S

Don’t wait to get wired


Arizona Mortgage License Number BK-7670; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act; Georgia Mortgage LenderLicense #5845; Illinois Residential Mortgage Licensee; Massachusetts Mortgage Lender License Number ML1556; Minnesota: This is not an offer to enter into an agreement. Anysuch offer may only be made pursuant to Minn. Stat. § 47.206 (3) & (4); Montana Licensed Mortgage Broker #000207; Licensed by the New Hampshire Banking Department; Licensedby the NJ Department of Banking and Insurance, 45 Eisenhower Dr., Paramus, (201) 226-1199; Licensed Mortgage Banker: NYS Banking Department; Licensed by the PennsylvaniaDepartment of Banking; Licensed RI Lender and Broker. ©2005 GMAC Mortgage Corporation

We’d like to show you a charming duplex

relationship with plenty of room to grow.

Wouldn’t it be great if you had a mortgage lender who valued your success?Who took care of you—and your customers—better than any other lender ever has? Who helped your business grow and prosper? Welcome to the neighborhood.

With offices in communities nationwide, GMAC Mortgage Corporation is right in your backyard. Find out more today with a simple call to 1-800-888-GMAC.

Visit us at Booth #1831 in the South Hall.

Unsure of your obligations underthe federal Real Estate Settle-ment Procedures Act? Well, helpis on the way. As part of itsRESPA Realities AwarenessCampaign, NAR will host aRESPA Realities Forum featur-

ing Phillip Schulman, partnerwith Kirkpatrick & Lockhart LLP,in Washington, D.C., and a recog-nized expert on real estate settle-ments. The RESPA Forum will beheld on Friday, Oct. 28, from 1-2:30 p.m. in Room 250.

Also at the Forum, you’ll get afirst look at NAR’s new RESPARealities Web page on REAL-TOR.org. The new page will be aone-stop RESPA resource. Forumattendees will also receive copiesof NAR newly released pocketguides—one on general RESPAcompliance requirements andanother specifically on affiliatedbusiness arrangements.


G O O D E R G R O U P

BECOME THE WINNER IN ONLINE LEADS

H O U S E 4 C E L L

Serving buyers just got easier

R E S PA R E A L I T I E S F O R U M

Get the Scoop

Today’s homebuyers are moretech-savvy than ever, demand-ing instant information at theirfingertips. It’s no longer goodenough to offer a phone num-ber at the bottom of the realestate sign. The homebuyerwants all the information now.

You can now exceed thesedemanding expectations usingHouse4Cell. Through House-4Cell’s system, you can providecrucial property informationdirectly to homebuyers’ cellphone screen via text message.Homebuyers simply see a codeon the real estate sign, text-message the code to a specialphone number, and withinseconds they receive therequested information on theproperty. Most importantly,you’re instantly notified of thelead for follow-up.

“House4Cell was developedfor real estate professionalsby real estate professionals,”says David Wachs, Cellit’s

president. “We understandthe pressure sales associatesare under to serve demandingconsumers. House4Cell fillsthis need nicely, providinginstant information directlyto homebuyers while captur-ing valuable leads.”

Text messaging is boomingin the United States, up morethan 200 percent a year forthe last three years. Marketanalysts predict more than 74billion text messages will besent in 2006.

“We are certainly enteringthis market at the right time,”Wachs notes. “We expect tocontinue to roll out new, inno-vative services, such as interi-or pictures and videos of theproperty on your cell phone,as this market matures.”

To setup your own mobilemarketing initiative, stop byHouse4Cell at Booth 4335,visit www.house4cell.com, orcall 800/790-6597.

E N T E R TA I N M E N T ® B O O K

Think of me first! That’s what every real estate pro-fessional wants prospects to dowhen selling or buying a newhome. Repeat business and refer-rals are crucial to being successfulin real estate.

To maximize repeat businessand referrals, REALTOR Bene-fitsSM partner Entertainment®

Publications is offering NARmembers a unique and cost-effective promotional tool—at aNAR member discount of morethan 50 percent off the retailprice! By giving clients and cus-tomers the 2006 Entertainment®

book as a gift, you help themremember you and your office

every day of the year. Your cus-tomers and clients receive a year’sworth of 50-percent-off and buy-one-get-one-free offers they canuse to save thousands of dollars.There are discounts for formaland informal dining, family fun,dry cleaners, video stores, andshopping, plus special offers anddiscounts from national compa-nies for travel and shopping.

This year’s edition of Enter-tainment® also features a brandnew section that showcases offersfrom the biggest names in thebook. Clients and customers cansee immediately how valuableyour gift will be to them. In addi-

tion, all recipients of the 2006book can get a free DVD or videogame rental and free individualpopcorn from Blockbuster.

Each book purchased includes abusiness card holder on the frontcover. Order by November 15 toreceive your books by December10, just in time for holiday giving.You can order your books andlearn more about the book atBooth 3419 at the Expo. You canalso visit www.entertainment.com/nar, or call 800/672-3053 andmention promo code RE6NARand your 9-digit NRDS number.Entertainment® books may not beavailable in all areas.

With the release of the new RAINMAKER E-CEN-TRAL® 4.2, Gooder Group (Booth 4000) has positioneditself as the leader in lead-capture and online marketing.Based on more than one million user e-mails sent in thefirst six months of 2005 and subscriber feedback, RAIN-MAKER E-CENTRAL‚® 4.2, the latest version of the pop-ular Web-content and drip e-mail system, offers morelead-capture forms, more content, and more results forreal estate professionals.

“The latest version of RAINMAKER E-CENTRAL® iseasier to use and includes more than 100 new lead-cap-ture forms, as well as new follow-up action plans to guarantee maximumresults,” says Dan Gooder Richard, president of Gooder Group and author of thetop-selling books Real Estate Rainmaker® Guide to Online Marketing and RealEstate Rainmaker®: Strategies for Real Estate Marketing (Wiley).

RAINMAKER E-CENTRAL® 4.2 NOW OFFERS■ 101-plus new stand-alone plug-in response forms in three styles: graphic forms

for maximum impact, gateway forms to emulate VOWs, and long forms forcapturing high-quality prospects. The system now provides real estate profes-sionals with more than 140 lead-capture forms in all.

■ The ability to auto-register leads from any form on any Web site into yourRAINMAKER E-CENTRAL® drip e-mail database.

■ 14 new e-mail action plans and campaigns for easy MLS search and e-mail list-ing updates followup.

■ 63 new e-brochures for every subject in attention-grabbing HTML e-mail.■ New Link Installation Guides with step-by-step instructions on how to easily

install Web content onto such leading sites as Advanced Access, iHouse, Z57,Best Image Marketing, Agency Logic, CitysBest, Homes.com, RealProSystems, Property Minder, and more.

■ New cover e-mail designs for two monthly e-newsletters for real estate andhomeowners that multiply open rates and click-throughs.

■ New HTML designs and images for two buyer and seller e-courses.■ A new, feature-rich WYSIWYG text editor for users to create and modify HTML

e-mails. A 45-function toolbar provides easy-to-use rich-text editing online.■ An upgraded Resource Center that lets you download images and access 121

ready-made promotional offer images and icons for Web sites.Visit Gooder Group, Booth 4000, for a free demonstration and to learn

about discount pricing during the Expo. Or visit www.GooderGroup.com, orcall 703/698-7750.

1 REALTOR® Magaz ine Show Dai ly FRIDAY EDITION November 5, 2004 www.REALTOR.org/rea l tormag


Check out the Good Neighbor Awards display at the entrance to the Expo in the North Hall!

Pick up applications for the 2006 REALTOR® Magazine Good Neighbor Awards at the GoodNeighbor Awards display or at REALTOR.org/realtormag. Deadline: May 26, 2006

Greg Garrettgreg garrettrealty.com, Newport News, Va.

Garrett foundedOrphan Helpers in2000 to supportabandoned andabused children inorphanages anddetention centers.Currently working in El Salvador andHonduras, theorganization provides food, shelter, education,and hope to morethan 1,000 children.The organization willexpand to Nicaraguaand Guatemala in2006.

Howard FreemanFreeman RealtyGainesville, Fla.

Freeman foundedSTOP! Children’sCancer Inc. in1981, after hisyoung daughterBonnie was diagnosed withleukemia. Thoughthe disease killedBonnie, Freemanhas continued thefight, raising morethan $2 million tofund research and purchase equip-ment to prevent,treat, and curechildren’s cancers.

Carole SharpColdwell BankerNeuhaus Real Estate, Staunton, Ill.

Sharp has run theStaunton FoodPantry in hersmall town foreight years, serving 60 familiesa month.Volunteers helpher with weeklyfood distributions,but otherwise sheruns the entireeffort by herself,planning fooddrives, sorting and inspecting alldonations, apply-ing for grants, and soliciting corpo-rate sponsors.

Ouida Spencer, GRI

RE/MAX ExecutivesAtlanta, Ga.

Spencer has been a passionate leaderand fundraiser for the UnitedCerebral Palsy of Georgia for 25years. She is a tireless advocate for housing rights of disabled adultsand has helped set up six day habilitation facilitiesthat provide therapy and training to more than 1,000 people withdevelopmental disabilities.

David ForwardWeichert, REALTORS®,Medford, N.J.

In 1991, Forwardfounded theInternationalChildren’s AidFoundation, whichhelps more than200 orphans inRomania. ICAFbuilt and operatesits own orphanageand supports state-run orphanagesthrough early child-hood developmentprograms and jobtraining. He alsoset up medical anddental clinics that are open to theentire town.

REALTOR® Magazine,eNeighborhoods Inc.,

Fannie Mae, and LandAmerica

congratulate the

2005 GOOD NEIGHBOR AWARD WINNERS

Founding SponsorCo-sponsors


Real Strength.Real Advantages.

You know REALTOR.org always delivers unmatched industry news and trends. Now, get into the whole new world of business tools

and tips that will help you thrive in today’s competitive market.Not registered? Go to www.REALTOR.org/SD1 for access

to exclusive members-only benefits, and your chance to win a laptop!

For more information on what REALTOR.org can do for you, stop by NAR’s IMAGINE Booth (#3205).

It’s a whole new world in here.

www.REALTOR.org/rea l tormag FRIDAY/SATURDAY EDITION October 28/29, 2005 REALTOR® Magaz ine 33www.REALTOR.org/rea l tormag REALTOR® Magaz ine N

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2006 NAR President Tom Stevens (center) gets a pre-meeting update

on critical NAR activities from Vice President, Government Affairs, Jerry

Giovaniello (left) and NAR CEO Terry McDermott.

NAR General Counsel Laurie Janik (left) and Senior Vice President,

Communications, Frank Sibley put their heads together on strategies for

getting out NAR’s message to the media.

2006 First Vice President Dick Gaylord 2006 (left) and Vice President/

Liaison to Committees Steve Hoover confer about what lies ahead for

NAR in the coming year.

2004 NAR President Walt McDonald (left) shares the wisdom of his experience

with 2006 Vice President /Liaison to Government Affairs Henry Ray.

2005 Liaison to State & Political Issues

Group J. Danny Cooper (left) and 2005

Liaison to Public & Federal Issues Bob

Galiano Jr. compare notes on NAR

policies.

2006 President-elect Pat Vredevoogd (right) gets a quick overview of NAR’s

successful REALTOR BenefitsSM program from NAR Senior Vice President,

Marketing & Business Development, Bob Goldberg.

(At right) 2006 Treasurer

Bruce Wolf (left) and NAR

Chief Economist David

Lereah crunch the numbers

before meeting with the

NAR leadership team.

(Below) 2005 NAR President Al Mansell (left) and incoming CEO Dale Stinton share their thoughts about NAR’s strategic plans

before meeting with the NAR Leadership Team preceding the 2005 REALTORS® Conference & Expo.

(Above) 2005 Treasurer Mike Brodie

(left) and 2005 Vice President/Liaison

to Government Affairs Monty Newman

reflect on NAR’s record membership

during 2005.

(Below) 2005 Political Fundraising Chair Larry Van Feldt and 2005 Vice

President/Liaison to Committees Adorna Carroll couldn’t be more pleased about

the record-breaking totals achieved by RPAC this year.

Peggy Ann McConnochie, 2005 liaison

to Housing & Diversity Group, and Bill

Powers, 2005 liaison to the International

Group, preview a presentation before

meeting committee liaisons.

(From left) 2005 Liaison to Large Firms

Chip Roach Jr., 2006 Liaison to Law &

Policy Ted Loring, and 2006 Liaison to

Housing & Diversity Ron Phipps take a

break to catch up.

(At right) 2005 Commercial & Business Specialties Liaison Joe Ditchman

Jr. (left) and 2006 Liaison to Information, Communications & Education

Bruce Aydt discuss a point before getting down to business.

You want your clients to be happy.Let us help.

T I T L E I N S U R A N C E . P R O T E C T I N G T H E A M E R I C A N D R E A M , O N E H O M E AT A T I M E .

©2005 American Land Title Association

At the American Land Title Association, we’re committed to helpingyou help your customers. Our members across America are titleinsurance professionals who meticulously search public recordsand their own title plants to ensure there are no hidden problemsthat might affect your customers’ homeownership rights.

We work hard to protect your customers. But, you can also help byrecommending they obtain an Owner’s Policy of Title Insurance.This valuable title coverage will help protect your customers fromfuture claims that might arise from issues not found in the initialtitle search—all for just a one-time fee at closing.

Our members welcome every opportunity to work behind thescenes to keep your clients happy. After all, that’s their job.

AMERICAN LAND TITLE ASSOCIATION

The voice of our nation’s title insurance professionals.

(800) 787-ALTA • www.alta.org

www.REALTOR.org/rea l tormag FRIDAY/SATURDAY EDITION October 28/29, 2005 REALTOR® Magaz ine 35www.REALTOR.org/rea l tormag REALTOR® Magaz ine

Expo Booth Update

New Exhibitors/

Added Booths Booth

10X Media™ 1540

Beyondee 3204

Commercial &

Residential Listings 3341

Coracle Incorporated 4519

Digs™ Home Organizer 1439

Emerald Bay

Residences 336

Global Equity Lending/

World Leadership

Group 4520

Guide To Realty 4220

House.com 1441

Lowe’s Companies Inc. 3600

Mature Living Choices® 332

Panama Spectacular/

Acobir 2708

Property Management

Business Solutions 2100

Real/Easy Software 1538

Real Estate En Espanol 3105

Real Intelligence Inc. 2001

REALTOR® Association

of Greater Miami and

the Beaches 3103

Southfork River

Ranches LLC 4418

Sprint/Nextel 831

VEGAS 888 3206

VistaPrint 4317

Cancellations

AgileAgent™ Wireless MLS Software

Intel Corporation

AlphaLynx

Starbox

Booth Change

Franklin Covey 4119

In 1905, as now, California real estate was booming. Despite numerous fi res and earthquakes in the preceding decades, almost $75 million in real estate changed hands in San Francisco that year. But with prosperity came unscru-pulous real estate salespeople, ready to make a quick buck off the boom. One popular scam was called curbstoning. The curbstoner would stand outside a reputable real estate offi ce and pick off clients on the way to do business inside.

To protect consumers and uphold the integrity of the professional, dozens of estab-lished San Francisco real estate practitioners met in February 2005 and formed the San Francisco Real Estate Board. Its fi rst president was Josiah R. Howell, a principal of Baldwin and Howell, which was founded in 1885. Similar groups had already been formed in San

Diego, Los Angeles, and San Jose. Three months after the San Francisco meetings, more than 100 California practitio-ners met to form the California State Realty Federation, the forerunner of the CALIFORNIA ASSOCIATION OF REALTORS®.

According to press coverage in the San Francisco Examiner at the time of the San Francisco group’s founding, the members’ goals were very similar to the ones it pursues today “to pro-mote the welfare of the real estate men of San Francisco, to watch all legislation affecting property rights… .”

Only 14 months after its founding, the young organiza-tion faced a devastation few have ever seen—at least until the recent devastation of New Orleans—the loss of 80 percent of the city’s property value. The 1906 San Francisco earthquake and the fi res that followed it

burned 500 city blocks. And then as now, REALTORS® rose to the challenge. In less than a week, the San Francisco board met to develop plans to assist displaced residents.

The San Francisco Association developed its fi rst standardized purchase contract in 1907. The

A CENTURY OF INTEGRITY

San Francisco Association Celebrates 100 Years of REALTOR Pride

contract took up only one size of a legal-size page and, with revisions, was used until the 1970s. The original contract allowed for no conditions and had to be executed within 30 days. One 30-day extension was allowed at the discretion of the real estate agent. Today, the contract is seven pages long.

The San Francisco Association was also a strong advocate of a state-wide real estate license law to regulate the industry. When the fi rst license law was passed by the California legis-lature in 1913, the association opposed the act because it was not strict enough in stopping practices such as curbstoning.

Historical material for this article was adapted from “The Development of Organized Real Estate in San Francisco,” by David Parry, The Argonaut, Winter 2004, published by the San Francisco Museum and Historical Society.

Help to Rebuild a Life in U.S. Gulf Thanks to the generosity of

REALTORS® and REALTOR®

associations nationwide, the battered practitioners of the Gulf Coast who lost their homes and livelihoods to the ravages of Hurricanes Katrina and Rita have a helping hand to start rebuilding their lives.

Current pledges to the REALTORS® Relief Found-ation totaled $5,742,056 (in-cluding $1.15 million

donated by NAR) as of Oct 25. These funds have come from 12,904 donors. The NATIONAL ASSOCIATION OF REALTORS® is absorb-ing all of the Foundation’s administration and distri-bution costs. Among the many other generous gifts were $410,000 from the CALIFORNIA ASSOCIATION OF REALTORS®; $150,000 from a la mode Inc., an Oklahoma City-based devel-oper of real estate-related soft-ware; $150,000 from Freddie Mac; and $250,000 in monies and supplies from the Virginia Association of REALTORS®.

For Everett Greer, broker-owner of Century 21 The Real Estate Place in Pascagoula, Miss., monies from RRF mean immediate funds for press-ing needs such as food and for cleaning clothes damaged when 59 inches of tidal surge inundated his home. “I and

four other practitioners were very gatreful for the quick and thoughtful response of the REALTORS® Relief Fund," says Greer. “At a time before your insurance money arrives, gener-osity from fellow REALTORS®

meant a lot.” To assist REALTORS® in cop-

ing with the emotional side of their loss as well as obtaining fi nancial and legal advice, NAR has entered into a three-month agreement with LifeEraSM, its employee assistance vendor, to provide confi dential counseling and resources to REALTORS®, board employees, and their families in Alabama, Louisiana, Mississippi, and Texas. NAR will cover all costs for this program. If you’re eligible, call 866/828-6050 and use NAR access code 00634. A LifeEraSM

representative will also be avail-able at the REALTORS® Relief Fund Booth 3300.

Even if you've already donated to the Katrina and Rita effort, an additional gift made during the Conference will have a huge impact on your hard-pressed peers. NAR staff has set up the special RRF booth to take donations and share pictures and stories of how REALTOR®

philanthropy is making a differ-ence. Stop by Booth 3300 dur-ing Expo hours to help your fel-low REALTORS® begin again and prosper.

2005 NAR President Al Mansell presents

Louisiana Association of REALTORS®

President Lynda Butler with a check

from the REALTORS® Relief Foundation.

Co-chairs of the Centennial Task Force

Jeannie Anderson, 2002 president

of the San Francisco Association of

REALTORS®, and Ric Rocchiccioli,

2001 president of the San Francisco

Association of REALTORS®, proudly

show the city proclamation com-

memorating the 100th anniversary of the

association’s founding.

(From left) Miguel Angel Barquero of Live in Spain, an association of develop-

ers; Ruth Krinke, CRS®, GRI, CIPS, vice chair of the International Operations

Committee; Carmela Ma, CCIM, CIPS, chair of the International Operations

Committee; and Antonio González-Noaín Rodrigálvarez of SIMA, the larg-

est international second-home expo, attended the International Welcome

Reception at the REALTORS® Conference & Expo Thursday night in San

Francisco. SIMA, Live in Spain, and the Florida Association of REALTORS®,

which sponsored the reception, are collaborating with the NATIONAL

ASSOCIATION OF REALTORS® to bring NAR members to SIMA 2006, April

4-8, in Madrid, Spain. For more information, visit www.SIMA2006.org. More

than 1,500 international real estate practitioners, the largest contingency in

history, are attending the NAR conference.

NATIONAL ASSOC-IATION OF REALTORS®’ commercial specialists are typically veteran practitioners with more than 15 years of experience, closing at least $5 million in commercial sales transactions annually, according to the preliminary results of a 2005 profi le of commercial members. At least one-third generate additional business on the residential side, which wasn’t tracked.

The profi le is based on responses to a survey from about 5 percent of NAR’s 55,000 commercial members.

Almost a quarter of commer-cial practitioners earned up to $150,000 in gross personal income in 2004. Another 15 percent earned between $250,000 and $1 million.

About two-thirds of the practitioners surveyed work full time, and at least one-third combine residential and commercial. Almost one-half generate at least 50 percent of their business from sales.

The fi ndings show a greater range of compensation struc-tures than in the residential sector, with almost a third of practitioners earning 100 percent of their commissions and 38 percent splitting com-missions with their brokers. Almost 15 percent earn a sal-ary plus profi t sharing.

The fi ndings were summa-rized at a meeting Thursday of NAR’s Commercial Real Estate Research Subcommittee.

Commercial Members Profiled

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